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� 1,5 years of experience in UGC

10/09/2026

Pt. 1 covered the obvious ones. But brands keep sneaking in clauses that quietly cost creators money and freedom in ways most people never catch.

Here are the ones I still see regularly:

✔️ Permanent rights to your likeness. Some contracts include the right to use your face and voice in future content — including AI generated versions of you. Usage of my likeness is tied to the agreed content, duration, and platforms only. Anything beyond that is a new fee.

✔️ One sided non-disparagement clauses. You cannot say anything negative about the brand ever again — but they can say whatever they want about you. It applies to both parties equally or it gets removed.

✔️ Whitelisting buried inside a basic UGC rate. Running paid ads through your personal account using your audience is not a standard inclusion. It is a separate service and a separate invoice.

✔️ Approval clauses with no deadline. No stated timeline means they can sit on your content indefinitely and block payment. I add a 5 to 7 working day approval window — no feedback means approved.

✔️ Confidentiality extending to your portfolio. Protecting their brief is fair. Preventing you from ever showing the finished video in your portfolio is not.

A contract is a negotiation not a take it or leave it. Every clause can be pushed back on.

You just have to know you are allowed to 🤍

Comment “KIT” and I’ll send you my free UGC Beginner Kit!

08/09/2026

When I started out, I thought brands only paid influencers with big followings… but the truth is, they don’t.

Even with zero followers, you can get paid to create content for brands — what matters most is your creativity, your strategy, and how you present yourself as a UGC creator.

To make it easier, I put together a full UGC Beginner Kit with everything you need to start landing paid brand deals: a portfolio template, rate card, contracts, invoice, plus pitch and client tracking templates.

Comment “KIT” and I’ll send it to you 🤍

03/09/2026

Everyone asks about UGC beginner rates, so let’s talk about it honestly for a sec.

When you’re just starting, your rates won’t look like mine — and that’s normal. Beginner rates aren’t about undercharging forever, they’re about getting your foot in the door, building proof, and learning how brands actually work.

Most beginners I see start somewhere around: • 150DOL per video • small bundles instead of single videos • limited usage rights (this part matters more than people think)

The goal isn’t to stay “cheap.” The goal is to get experience, testimonials, and confidence — then raise your rates fast once you have leverage.

UGC isn’t about follower count. It’s about how well you can sell a product through video.

If you’re confused about pricing, packages, or what’s fair when you’re new — comment “UGC” and I’ll send you my free UGC beginner kit 🤍

01/09/2026

So many of you keep asking me… “Paulina, how do I even start with UGC?”

Here’s the truth — you don’t need a huge following, a fancy camera, or years of experience. What you need is curiosity, consistency, and a willingness to learn. Start by:

✔️ Studying creators you admire — see what works, what doesn’t, and take notes.

✔️ Learning how to create converting ads — captions, hooks, trends, and aesthetics matter.

✔️ Practicing by creating sample content — even if it’s just for yourself at first.

UGC is all about authenticity + strategy. The more you create, the more brands notice you, and the faster you can turn it into paid work.

Drop a “KIT” in the comments and I’ll send you my UGC Beginner Kit so you can get started today! 🤍

27/08/2026

When I started UGC, finding brand deals felt like everyone knew something I didn't.

Like there was some secret group chat I wasn't invited to.

There wasn't.

It just comes down to knowing where to look.

Here are 5 more platforms I've personally used to find brand deals as a UGC creator (pt. 4).

These aren't secrets.

They're just platforms most beginners don't know exist yet.

And now you do.

If you're still wondering where to even start — this is your sign to stop waiting and start pitching.

Comment "KIT" and I'll send you my free UGC Beginner Kit! 🤍

25/08/2026

Most creators treat all UGC the same and then wonder why their income feels inconsistent.

There are actually two completely different ways to earn from UGC right now and knowing the difference changes how you pitch, how you price, and which path makes the most sense for where you are right now.

Tech UGC is what most people think of when they hear UGC. You film yourself using a product, telling a story, or demonstrating something on camera, deliver the finished video to the brand, and they use it for paid ads or organic content. Creative control is yours, rates are €150 to €400+ per video depending on experience, and work comes in as one-off deals or small packages.

Canvas UGC is different. You post 30 videos per month directly to a brand's TikTok account, cross-posted to Instagram Reels, Snapchat, and YouTube Shorts. You are essentially running their social media through volume and consistency. The income is a monthly retainer between $300 and $1,500 plus performance bonuses when videos hit around 50,000 views. The more retainer clients you stack the more your monthly income compounds without proportionally more work.

Tech UGC gives you creative flexibility and higher per-video rates. Canvas UGC gives you predictable monthly income and stability. Most creators who earn well eventually do both — but most start with Tech UGC to build their portfolio and skills first.

One thing worth knowing if you want to do Canvas UGC for US brands — you will need a dedicated device, a US SIM card, and a reliable VPN. The account also needs to be warmed up properly before you post anything otherwise your reach will struggle from day one.

Two paths. Both real income. Just very different games 🤍

Comment "KIT" and I'll send you my free UGC Beginner Kit!

20/08/2026

Everyone talks about UGC income potential and nobody ever gives you the actual numbers.

So here is the honest breakdown from zero — based on what I have watched my own students go through.

Months one and two are not about money. They are about building your portfolio and starting to pitch. This phase is supposed to feel slow.

Months three and four is where the first real income appears. One or two paid deals at €150 to €200 per video. Small but significant — because this is the moment the whole thing stops feeling theoretical.

Months five and six income starts hitting €900 to €2,000 a month. Pitching is more efficient, testimonials are stacking, first retainer conversations are happening.

Months seven to twelve rates go up, brands start rebooking, and most creators who stay consistent reach €2,000 to €5,000 a month within their first year.

Beyond year one the ceiling starts disappearing. Retainers, usage rights renewals, digital products, multiple income streams running simultaneously. The creators at €10,000 to €20,000+ months are not charging more per video — they just stopped trading only time for money.

My UGC Academy students have reached every single one of these stages. Just in three months instead of twelve 🤍

Comment "KIT" and I'll send you my free UGC Beginner Kit!

11/08/2026

Every reshoot I have ever done was my own fault.

Not because the content was bad. Because I started filming before I had the full picture of what the brand actually wanted.

It took me an embarrassingly long time to realise that the creators who rarely redo work are not better filmers - they just ask better questions before they pick up their phone.

Here is what changed everything for me:

✔️ I stopped starting anything without a proper brief. Not a vague intro email, an actual document with the product details, the key message, the tone, the platforms, the things they absolutely do not want. If a brand cannot provide one I send them a questionnaire and wait for it back before I touch my camera.

✔️ I started getting script approval in writing before filming a single clip. Not a thumbs up in WhatsApp. Written confirmation that the direction, the messaging, and the structure are all aligned. Because if they approved the script and come back wanting something completely different after delivery — that conversation is a lot easier to have when there is a paper trail.

✔️ I now film at least two hook variations every single session without exception. Hooks are the number one reason brands ask for changes and filming an extra one takes ten minutes. It has quietly eliminated the most common source of reshoots in my whole workflow.

And I always send a watermarked version before the final clean file goes anywhere. Once they approve it in writing the project is closed. Anything beyond that is a new scope with a new invoice.

Your time does not reset for free just because a brand changed their mind 🤍

Comment "KIT" and I'll send you my free UGC Beginner Kit!

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