Stef Faller

14/07/2022

One of the core tenets of social media is being inherently social. This means that establishing and building digital relationships is still a core aspect of any social media.

Did you know that at least 64% of consumers want brands to connect with them on social? When they feel connected to a brand, 57% of people will increase their spending with that brand and 76% will choose that brand over a competitor.

There are always new connections to be made on social, and the best social pros are proactive and creative when it comes to building them.

Let's build you a brand community that engages, shares, and converts.

13/07/2022

Think outside the box! Think creatively, freely, and off the beaten path. It’s the kind of thinking that — in an age of increasingly powerful algorithms and neural networks — garners significant attention.
Machines can’t do this well; but an experienced content strategist can.

DM your page link to me and I'll send you a list of ideas that can potentially help you generate more profit through social media for free!

11/07/2022

INTENTION: my word for 2022. It took me a few days to choose my word this year. I made a list and a few felt ok but once I put intention on the list I knew it was the right word.

2021 was a messy year. I let my days run me most of the time. I let other people’s deadlines become my deadlines. I let the craziness of the world creep into me and I felt unsettled and chaotic often. It was a struggle to keep all the balls in the air.

There were great things in 2021 and I did make progress towards my goals and I completed many fun and satisfying projects. But most of the time I felt reactive when I wanted to be proactive.

I have spent the last month working on new processes and timelines for work and business projects.

Intention is what it will take to steer this ship the direction I want. No more drifting with the tides.

Intention: doing the next step. Knowing what the next step is. Remembering I’m in charge. This is my life, my business and I get to decide. I get to chart the course.

10/07/2022

Keep your head up, queen.

08/07/2022

Stop thinking you need to choose. ✨

21/06/2021

Netflix has been planning for the eventual erosion of its subscriber growth and is wisely figuring out how to monetize its entertainment as Disney has been doing for decades. It sure has been headed in this direction for the past few years!

You streamed it. Now you can buy it at Netflix.shop, a new site that will offer everything from a “Lupin” side table to a “Yasuke” clock.

21/06/2021

Instagram finally explains how its algorithm works!
Here is a brief recap of the 3 main factors, which weigh the system more than anything else.

Interest – The algorithm will determine how interested you’re likely to be in each post by first factoring in how much you’ve engaged with similar content in the past

Timeliness – Instagram also factors in when the post was published. Some users have complained that they’ve been seeing too much older content in their feeds

Relationship – And the last major factor is your relationship with the post creator, based on how much you’ve engaged with them in the past

Happy posting!

Adam Mosseri, the head of the Instagram, clears up some common misconceptions about the app.

02/12/2020

Here is your month in review for updates to make sure you don’t miss out.

✨New layout - Am I the only one who took a solid 3 minutes to figure out how to post to my stories? Reels and Shopping have taken center stage with those icons moving to the bottom tool-bar.

✨IG Live – Increased to 4 hours! “Live now” section in the IGTV app so you can explore more lives. Now when you go live, you'll be found easier!

✨Hashtags Halted – My ‘recent hashtags’ are still gone; however, my analytics say my content is being found through them. Instagram took us for a wild ride removing these a few days before the November US election.

✨Guides - Instagram rolled out a new feature, GUIDES! I think of them as ‘Story Highlights’ but for your feed. If you are a photographer, you can put together a guide with photographs from a specific shooting location. If you are a coach, you can put together all your posts related to mindset and create a Guide around that!

✨Keyword - This is the newest feature and is still rolling out. You can use your search bar as a sort of a search engine. Not every word is searchable. If you search words like vaccine or Biden – nothing will show up. Make sure to peak at what keywords are populating & keep them in mind while crafting your post copy.

What are your thoughts on these new features. Comment below!

13/08/2020

Check out this list for tricks hidden inside Chrome that you really need to be using.

Google's Chrome browser has a ton of hidden little tricks you may not know about. Here are 22 tips that will make you a better Chrome user.

12/08/2020

10 Typography rules to help you improve your type skills.

Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve you...

28/07/2020

You can now add another layer of security to your favorite messaging app! App lock is an optional feature on Messenger that gives you the confidence to know that only you have access to your chats.

App Lock uses your device’s privacy settings like fingerprint or face ID to unlock the Messenger app. Notifications, however will still appear as usual but you can choose to hide previews (or not) and select what type of alert you prefer in your iPhone's Notification Settings.

This feature is available today on iPhone and iPad and will come to Android in the next few months.

01/07/2020

Social media managers, you matter now more than ever!

Through months of brand crises and marketing pivots, social media managers have been on the front lines for brands on social. They deserve to be celebrated.