Lake Superior Marketing

25/05/2026

Memorial Day is more than a long weekend. It is a reminder of the courage, sacrifice, and selflessness of those who gave their lives in service to our country.

As business leaders, entrepreneurs, and professionals, we have the privilege of building, leading, and innovating because others were willing to serve something greater than themselves.

Today, I’m taking a moment to reflect with gratitude and remember those who made that freedom possible.

Wishing everyone a meaningful and reflective Memorial Day. 🇺🇸

10/04/2026

If you are in Northeast Minnesota and you have been thinking about starting or growing a business, this is for you.

ILT Academy's Summer 2026 Bootcamp is open. Fully funded seats are available for qualifying entrepreneurs in Northeast Minnesota.

11 weeks. 100% virtual. One session per week. You build a real business, not just a plan.

***** APPLICATIONS CLOSE April 26. *****

Apply here: https://iltacademy.io/scholarships/100-series

or Talk to someone on our team: https://hubs.ly/Q04bpX9h0

Thank you to our sponsors Northspan Group, Inc.

23/02/2026

There’s a lot of buzz around this post from Matt Shumer — and for good reason. I’ve been watching the reactions roll in, and what stands out most to me isn’t fear or hype… it’s the reminder that everything in our industry is shifting fast. And pretending it’s “business as usual” is...

22/02/2026

Just for fun… Google 2026 Winter Olympics and watch a dog run across your screen. 😊🐺

18/02/2026

A grand opening is more than ribbon cutting photos.

For the opening of Northstar Ford Arena, we focused on tangible brand moments:

✔ Team flags filling the stands
✔ Player pins families will keep forever
✔ Custom skate towels
✔ Limited-edition commemorative pucks

Every piece was intentional.
Every piece reinforced the story.

Event branding is about atmosphere, emotion, and keepsakes that impact beyond the day itself.

It’s brand memory. It’s strategy.

When done right, it extends the experience long after the event ends.

Planning your next event or themed business gathering?

Lake Superior Marketing handles custom swag and promo strategy from concept to delivery.

Let’s build something memorable!

26/07/2025

Sometimes the smartest move is also the boldest.

Astronomer’s decision to bring in Gwyneth Paltrow to address their recent PR hiccup? A+ strategy. 👏

Not only did they use her star power to redirect the narrative, they did it with a wink—acknowledging her Coldplay connection and taking full ownership of the story.

Smart. Playful. On brand.
This is how you lead through a PR storm.

Thank you for your interest in Astronomer. | 846 comments on LinkedIn

28/04/2025

Join us at10 [C]hats to discover how artificial intelligence can help you juggle all the hats you wear in your small business!

17/03/2025

Who loves color trends?! We do!!

This article dives into the how and why color trends emerge! It has us thinking about the brands we love. Colors play a huge role in how we connect with a brand, whether it’s a bold red that screams confidence or a calming blue that builds trust.

What brand colors stick with you the most? John Deere Green? Nike orange? What about Netflix red?

Let’s talk about it! ⬇️

Want to get ahead of seasonal color trends? Colorist Hilary Tailor reveals some of the secrets of the Pantone color committee and its decision-making process.

26/02/2025

🚀 Give Your Logo a Fresh New Look! 🎨

Is your logo stuck in a low-quality JPEG or PNG? It’s time to upgrade! Lake Superior Marketing can refresh your logo or convert it into an editable vector or 3D format—perfect for any use, from digital branding to large-scale signage. No more pixelation, just clean, professional design!

💡 We can help with:
✅ Updating & modernizing your current logo
✅ Creating scalable files for print, merch & signage
✅ Converting JPEGs & PNGs into high-quality vector formats

Let’s bring your brand to life with a logo that stands out. Send us a message or comment below to get started! 👇💬

19/11/2024

Marketing 101 for all our nonprofit friends and clients! if you’re not already on board with Give to the Max Day, get moving!!!

Here is one of our latest projects! Who is going to be the first donor?!

https://www.givemn.org/story/Arenalegacyfund?fbclid=IwZXh0bgNhZW0CMTEAAR284IMPLqO3UlUC0s3_giPaDwNaCn7PrPSuAC-AbTW3EIl3sHZRxCl5Egw_aem_NDMwOzhionU58HnfVFqYmg