25/08/2021
๐๐๐๐ ๐ท๐๐๐๐๐๐๐ ๐ฉ๐๐๐๐
๐๐ ๐๐๐๐ ๐ช๐๐๐๐๐๐๐
And you don't have complete control over it
You ๐๐๐ shape and direct it.
We are very decisively in the Digital Age.
You don't have to like it,
you might want to consider how it can work for you.
24 years ago, one of my favorite business writers, Tom Peters said,
โTo be in business today, our most important job is to be
head marketer for ๐๐๐ ๐๐๐๐๐
๐๐๐๐๐๐
๐๐๐.โ
3 Key Things to consider
1) ๐บ๐๐๐๐ - The # of people on LinkedIn, Social Media is increasing rapidly.
Grabbing and holding the attention of the right people is challenging. If you are not working at it consistently, you're losing potential clients to those that do have a Strong, Consistent LinkedIn Presence.
2) ๐ญ๐๐๐๐ ๐ฐ๐๐๐๐๐๐๐๐๐๐ - used to be largely in person. Now, most people have had an experience of you and your brand online, first. What did they see? Make sure your profiles, website, your Zoom presence, landing pages... are consistent with your brand voice and value add.
3) ๐บ๐๐๐๐๐๐๐๐๐ - If your brand is inconsistent or complicated, you're losing people before you meet them. They won't come back. And you won't know about it.
Strong Brands Convert - Weak Brands Confuse
https://buff.ly/3AKTC5G
Although the term was coined 24 years ago, one thing remains the same: You can only define your desired brand. Others experience your actual brand. So itโs time to take stock and make sure youโre putting the right foot forward.
