The Good Fellas Agency

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The Good Fellas Agency Affordable digital marketing services for small business including web design & SEO.

The Good Fellas Agency provides a full spectrum of digital solutions, including custom web design, comprehensive digital marketing, SEO, and automation workflows. Our web design services create optimized, responsive sites; digital marketing covers PPC, social media, and content strategy; SEO focuses on visibility and rankings; and automation workflows leverage AI for streamlined operations. We aim to enhance online presence and operational efficiency tailored to each business's unique needs.

When someone nearby searches for a service you offer, three signals help shape which businesses appear in Google’s local...
10/12/2026

When someone nearby searches for a service you offer, three signals help shape which businesses appear in Google’s local results: relevance, distance, and prominence.

✅ Relevance: Make sure your Google Business Profile accurately lists your services, categories, and business details.

✅ Distance: Google considers how close your business is to the searcher. You can’t control their location, but you can keep your service area and address accurate.

✅ Prominence: Build trust with complete business information, fresh customer reviews, and consistent details across the web.

A quick checklist for this week:
• Review your primary category and services.
• Check your hours, phone number, and address.
• Add recent, genuine photos.
• Respond to new reviews and invite happy customers to share honest feedback.

These steps strengthen the signals you can influence, without promising a particular ranking.

Learn more about local SEO: https://www.goodfellastech.com/seo/local-seo

Which part of your local presence are you planning to update first?

You finally take a day off.Then someone asks how the ads, website, email automation, analytics, CRM, and social schedule...
10/12/2026

You finally take a day off.

Then someone asks how the ads, website, email automation, analytics, CRM, and social scheduler work.

So you spend 45 minutes explaining the system you built… before realizing the system is actually just you with 17 browser tabs open. 😅

That’s the owner-as-the-handoff problem: every tool may be connected, but the knowledge lives in one person’s head.

A healthier setup documents the workflows, centralizes access, and makes the next step clear without requiring a guided tour from the owner.

If this feels painfully familiar, share it with the business owner who is still the unofficial help desk, and tell us: which marketing tool would be hardest for someone else to take over?

A simple AI recommendation test can show whether customers are being sent to your business, or your competitor.Start wit...
10/11/2026

A simple AI recommendation test can show whether customers are being sent to your business, or your competitor.

Start with the real questions customers ask before they buy:

“Who provides [your service] near me?”
“What’s the best [your service] in [your city]?”
“Which local [business type] is known for [specific need]?”

Run those exact prompts across several AI assistants, including local-intent variations.

Record three things:
✅ Is your business named?
✅ Is a competitor named instead?
✅ Are the sources about your business accurate?

Then act on the gaps:
✅ Standardize your business name, address, phone number, services, and hours across key listings.
✅ Publish one clear page that directly answers the customer’s question.
✅ Earn mentions from trusted local organizations, directories, and publications.

This is not about chasing every AI answer. It is about making your business easier for search systems and AI assistants to understand, verify, and recommend.

A free SEO audit can help identify visibility and consistency gaps: https://www.goodfellastech.com/free-seo-audit

Have you tested the questions your customers ask, or are you assuming AI already knows your business?

One business owner told us they know exactly what their ads cost every month.They track the clicks, the budget, and the ...
10/11/2026

One business owner told us they know exactly what their ads cost every month.

They track the clicks, the budget, and the cost per lead.

But they had never priced the unclosed handoffs after the click.

That is where the invisible cost was building:

✅ Paid clicks reaching mismatched intent
✅ Follow-up touches that were never sent
✅ Reviews that were never requested
✅ Slow first responses that cooled off good leads

The figures on the receipt are an illustrative example, not a real invoice. The review process is simple:

1. Compare search terms with the pages and offers they reach.
2. Confirm every new lead has an owner, a next step, and an automated follow-up.
3. Track completed jobs against review requests sent.
4. Measure first-response time during and outside business hours.

A marketing budget report shows what you paid to create demand. A leak review shows what happened to that demand afterward.

Which of these four leaks do you suspect is costing your business the most?

See how we build connected growth systems: https://www.goodfellastech.com/contact
https://www.goodfellastech.com/free-seo-audit

Zero-click search can make a healthy SEO program look quiet if you only watch website sessions.A business owner may see ...
10/10/2026

Zero-click search can make a healthy SEO program look quiet if you only watch website sessions.

A business owner may see fewer clicks while still appearing in front of the right customers through search results, featured answers, map listings, and AI-generated responses.

Replace a sessions-only scoreboard with a visibility-and-lead scoreboard:

✅ Impressions and click-through rate by query: Are priority searches showing your business, and which ones earn attention?

✅ AI citation visibility: Is your brand being referenced when customers ask AI tools about your priority topics?

✅ Branded versus non-branded demand: Are people searching specifically for your business, or discovering you through service-related searches?

✅ Qualified leads from organic landing pages: Are the visitors who do click actually requesting estimates, booking calls, or contacting your team?

The goal is not to ignore sessions. It is to put them in context.

Measure whether your business is being discovered, trusted, and chosen, even when the search journey ends without a click.

For a stronger visibility and lead-generation strategy, visit: https://www.goodfellastech.com/seo/local-seo

Which metric would give you a clearer picture of your organic performance than sessions alone?

AI-readiness checks do not require a paid tool or a technical team. A small-business owner can run these five checks thi...
10/09/2026

AI-readiness checks do not require a paid tool or a technical team. A small-business owner can run these five checks this week:

✅ Ask an AI assistant: “Who provides [your service] in [your city]?” Note whether your business is named and whether the description is accurate.

✅ Confirm your key pages are indexed in both Google and Bing. Check your homepage, service pages, location pages, and contact page.

✅ Visit yourdomain.com/robots.txt. Make sure important pages are not blocked from search engines or relevant AI crawlers.

✅ Generate a clean XML sitemap containing only valuable, indexable URLs, then submit it through Bing Webmaster Tools.

✅ Validate your LocalBusiness and FAQPage schema. Confirm the details match the visible content on your website, especially your name, address, phone number, services, and FAQs.

These checks help you identify whether your business is discoverable, accurately represented, and technically accessible across modern search experiences.

For a deeper review, request a free SEO audit: https://www.goodfellastech.com/free-seo-audit

Which check will you run first, and what did you find?

Google Ads clicks are only the entry point. The real cost appears when the handoff after the click is broken.WordStream’...
10/09/2026

Google Ads clicks are only the entry point. The real cost appears when the handoff after the click is broken.

WordStream’s 2026 report analyzed 13,474 US campaigns from April 2025 to March 2026. Its illustrative benchmark averages show:

✅ $5.42 average CPC
✅ $66.69 average CPL, with the first year-over-year decline since before 2020
✅ 8.18% average conversion rate
✅ 87% of industries improved conversion rate
✅ Attorneys & Legal Services: $131.63 illustrative benchmark average CPL, not a target

These are illustrative benchmark averages, not guarantees. Industry, intent, offer, geography, and follow-up speed change the economics.

The five common leaks are:

✅ The ad promise does not match the landing-page headline.
✅ Search terms run without disciplined negative keywords.
✅ Forms optimize for volume instead of qualified leads.
✅ CRM leads arrive without a clear owner or response SLA.
✅ Bid adjustments are treated as the only growth lever.

Fix the handoff before changing the bid:
search term → relevant page → qualification → instant routing → closed-won feedback.

Clicks become revenue when relevant pages, qualification, routing, and closed-won feedback work together.

Review your campaign in that order before increasing spend.

Get My Free PPC Strategy Review: https://www.goodfellastech.com/digital-marketing/ppc-management-services

Source: WordStream 2026 Google Ads Benchmarks: https://www.wordstream.com/blog/2026-google-ads-benchmarks

Which handoff is the biggest source of wasted spend in your business right now?

AI systems do not understand your business from one page alone. They assemble a picture from your website, Google Busine...
10/08/2026

AI systems do not understand your business from one page alone. They assemble a picture from your website, Google Business Profile, directories, reviews, and third-party mentions.

A small mismatch can create doubt:

✅ Different business names across listings
✅ Services described five different ways
✅ Inconsistent service areas or phone numbers
✅ Outdated hours
✅ Reviews that never mention what you actually do

Think of it like introducing your business to someone through a room full of people. If each person gives a different answer, confidence drops.

Start with a brand-signal audit:

1. Write down your exact business name, core services, service area, phone number, and hours.
2. Compare that information across your website, Google Business Profile, and trusted directories.
3. Update inconsistent listings.
4. Encourage genuine reviews that naturally describe the services and experience you provide.
5. Look for reputable local or industry mentions that reinforce your identity.

Consistency helps customers, and AI systems, recognize who you are, what you do, and where you operate.

Learn more about strengthening your Google Business Profile: https://www.goodfellastech.com/seo/google-business-profile-optimization

Have you found conflicting business information online, and which detail needed fixing first?

LinkedInADA-related lawsuits are reaching small businesses. An overlay widget may add controls, but it does not guarante...
10/08/2026

LinkedIn

ADA-related lawsuits are reaching small businesses. An overlay widget may add controls, but it does not guarantee an accessible underlying experience or eliminate legal risk.

Start with a top-10-page scan:

✅ Keyboard-only path
✅ Visible focus states
✅ Heading order
✅ Form labels and errors
✅ Link purpose
✅ Alt text
✅ Color contrast
✅ Zoom and reflow
✅ Media controls
✅ Screen-reader landmarks

A scan is a starting point; not a legal compliance guarantee. Consult qualified legal and accessibility professionals for legal questions.

Request a free scan of your top 10 pages: https://www.goodfellastech.com/web-design/small-business-website-design

Facebook

ADA-related lawsuits are reaching small businesses, and an overlay widget is not a substitute for testing the website itself.

Review your top 10 pages for keyboard access, focus states, headings, forms, links, alt text, contrast, zoom and reflow, media controls, and screen-reader landmarks.

A scan is a starting point; not a legal compliance guarantee. Seek qualified legal and accessibility advice for legal questions.

Request a free scan: https://www.goodfellastech.com/web-design/small-business-website-design

Instagram

ADA-related lawsuits are reaching small businesses. Overlay widgets can add controls, but they do not guarantee an accessible website or eliminate legal risk.

Scan your top 10 pages for:

✅ Keyboard access and visible focus
✅ Headings and screen-reader landmarks
✅ Form labels, errors, and link purpose
✅ Alt text and color contrast
✅ Zoom, reflow, and media controls

A scan is a starting point; not a legal compliance guarantee. Consult qualified legal and accessibility professionals for legal questions.

Free top-10-page scan. Link in bio.

SEO topic clusters matter more as AI search uses query fan-out.Google’s GEO guidance explains that Gemini can expand one...
10/07/2026

SEO topic clusters matter more as AI search uses query fan-out.

Google’s GEO guidance explains that Gemini can expand one user query into a cluster of related sub-queries, then blend information from multiple sources.

That changes how useful content is built.

A page targeting one keyword may answer only one part of the user’s real decision. A connected topic cluster answers the full journey.

For a core topic, map questions such as:

✅ What does it mean?
✅ Who is it for?
✅ How does it work?
✅ What does it cost?
✅ What mistakes should people avoid?
✅ What alternatives exist?
✅ What should someone do next?

Then build:

• One authoritative pillar page for the main topic.
• Supporting pages that answer the related questions in depth.
• Clear internal links that connect definitions, examples, comparisons, and next steps.
• Original experience, evidence, and practical guidance on every page.

This is why topic clusters beat one-post-per-keyword publishing. You are not creating seven thin articles that compete with each other. You are building one useful information system that helps search engines and customers understand the subject from multiple angles.

A simple starting point: review your last five content pieces and write down the unanswered follow-up questions a customer would still have. Those questions are your next cluster opportunities.

See how we approach connected SEO systems: https://www.goodfellastech.com/seo/technical-seo

What related question should your current best-performing page answer next?

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