iconic32

iconic32 Music/film production studio+ creative agency. A lifestyle company that drives social good via pop culture - fashion, entertainment, arts+ sports.

What is iconic32
iconic32 is a lifestyle company + invention studio. We harness the masses, with a specific emphasis on the emerging youth populations, to develop cultural movements for social good. We develop progressive thinking (ideas) and influence behavior (action) at the center of entertainment, technology, sports and the arts - through:


i32
i32 is our product development studio, which

conceptualizes and develops social-driven consumer products, technology and content. Sometimes we develop on our own, at other times with select partners. i32 Be
i32 Be is our brand strategy and intelligence-gathering consultancy. We collaborate closely with consumer product companies/brands to develop integrated brand marketing platforms for consumer audiences; and to inform companies’ current and future product pipeline.

Congrats to our co-founder , joining    series w/     https://www.youtube.com/watch?v=N_f1v0Nx5Sw
21/07/2016

Congrats to our co-founder , joining series w/

https://www.youtube.com/watch?v=N_f1v0Nx5Sw

Emmy- and Golden Globe-winning actor Kiefer Sutherland (“24”) returns to primetime in a conspiracy thriller as Tom Kirkman, a lower-level cabinet member who ...

At iconic32, we are rewriting the future by redefining pop culture. To us, the “POP” in pop culture stands for person of...
20/07/2016

At iconic32, we are rewriting the future by redefining pop culture. To us, the “POP” in pop culture stands for person of purpose.

Today’s icon, Angelina Jolie, is a true Person of Purpose. Angelina secured an Academy Award for Best Supporting Actress for her role in Girl, Interrupted (1999), and has a long list of accolades in the entertainment industry with more than 45 credits as an actress, including being the lead actress in blockbuster films and franchises such as Salt, Maleficent and Lara Croft: Tomb Raider.

Other than her iconic efforts on screen, her humanitarian efforts have been just as impressive. Besides donating millions to help refugees from war-torn countries, Angelina is a Goodwill Ambassador to the United Nations High Commission for Refugees (UNHCR). This position has allowed Jolie to travel to war-torn regions and offer assistance in the form of time and money.

Angelina’s body of work, both on and off the screen, has generated an incredible amount of impact across business and global communities. This makes her a true superhero, and an iconic person of purpose.

Photo by E! Online

Our iconic32 brand proposition is “Curators of Progress”, which fuels evolution between consumers, brands, communities a...
07/07/2016

Our iconic32 brand proposition is “Curators of Progress”, which fuels evolution between consumers, brands, communities and pop culture. We work as a production company, innovation lab, content distributor, youth culture think tank and creative agency with a common goal – to fuel, highlight and reward established and emerging brands, influencers, everyday folks and icons who we want to highlight the exploits of pop culture’s icons whose use of their platform help make the world a better place.

Today’s icon, James Franco, was nominated for an Academy Award for Best Actor for his role in 127 Hours and won a Golden Globe for his role in James Dean. Despite his impressive acting resume, his work as a philanthropist is far more impressive. He has worked tirelessly to support the LGBQ community and to help foundations that work on AIDS research. His dedication to being a humanitarian has also led him to even being the recipient of received a Piaget Award of Inspiration for his humanitarian work.

Franco’s career on and off camera as well as off it has made him a person worthy of iconic status, and for that we thank him and a person who is displaying true leadership across culture, society, education and business.

Photo by AdWeek

At iconic32, we are rewriting the future by redefining pop culture. For us the “POP” in pop culture stands for “Person o...
01/07/2016

At iconic32, we are rewriting the future by redefining pop culture. For us the “POP” in pop culture stands for “Person of Purpose.”

The future no longer belongs to those that only do “cool” things just to be cool. The new superheroes are those that create paradigm shifts in popular culture for the purpose of social good.

Today’s Person of Purpose, Leonardo DiCaprio, has been nominated for six academy awards, winning his first in 2016 for his leading role in The Revenant (2015). He has also had leading roles in many box office classics, such as, Romeo & Juliet (1996) Titanic (1997), Catch Me If You Can (2002), Gangs of New York (2002), Blood Diamond (2006), The Departed (2006), Inception (2010), Shutter Island (2010), The Great Gatsby (2013), and Wolf of Wall Street (2013).

While DiCaprio boasts one of the most impressive acting resumes in the world, his work as a philanthropist is extremely admirable. The Leonardo DiCaprio Foundation was founded in 1998, and strives to promote environmental awareness. The main focus of the foundation is illustrating the affects of global warming and supporting emerging renewable energy sources.

This commitment to both his craft and social good make DiCaprio a true person of purpose.

Photo by Independent

At iconic32 we work with, acknowledge and celebrate the creative rebels that are shaping the future, including icons fro...
24/06/2016

At iconic32 we work with, acknowledge and celebrate the creative rebels that are shaping the future, including icons from pop culture who use their platform to make the world a better place.

Today’s icon, Alicia Keys, has 15 Grammy Awards to her name, and in 2010 VH1 named her one of the 100 Greatest Artists of All Time. She has sold over 35 million albums worldwide and was named by Billboard magazine as the R&B artist of the 2000s.

Besides her obvious accomplishments as a recording artist, her philanthropic efforts set her apart as an icon. Her charity, Keep a Child Alive, provides medicine to families affected by HIV and AIDS across Africa.

The world needs more icons like Alicia Keys.

Photo by HipHopEngine.com

At iconic32 we work with, acknowledge and celebrate the creative rebels that are shaping the future, including icons fro...
23/06/2016

At iconic32 we work with, acknowledge and celebrate the creative rebels that are shaping the future, including icons from pop culture who use their platform to make the world a better place.

Today’s icon, Pharrell Williams, is a 10-time Grammy Award winner for his work as a musician and producer. However, his charitable efforts for at-risk and disadvantaged kids truly set him apart. His charity, From One Hand To AnOTHER, works to provide children without the necessary resources and opportunities to succeed with the tools to follow their dreams.

While Pharrell is known for his music, his work in giving back to those who are less fortunate truly makes him iconic.

Photo by Acclaim Magazine

Icons and visionaries get knocked down and fail just like everyone else. The difference is visionaries get stronger and ...
25/04/2016

Icons and visionaries get knocked down and fail just like everyone else. The difference is visionaries get stronger and smarter along the way, and push through with relentless passion and pursuit until they get to the top of the mountain.

Then they tackle more mountains. No excuses. No blaming others. Yes YOU can. Be legendary. Be iconic.

To icons and visionaries, there's no such thing as rules, or barriers, or limitations. All they see is endless possibili...
25/04/2016

To icons and visionaries, there's no such thing as rules, or barriers, or limitations.

All they see is endless possibilities.

Be iconic in your actions and goals...or you simply won't be at all.

We're not meant to be normal. We're on this Earth because we all have the capability to create positive change and to ev...
08/04/2016

We're not meant to be normal. We're on this Earth because we all have the capability to create positive change and to evolve society. Don't underestimate your power to inspire and change the lives of others.

We're excited that our entrepreneur (hustlers, creators, visionaries) podcast "The Making of an Icon" will be launching ...
08/04/2016

We're excited that our entrepreneur (hustlers, creators, visionaries) podcast "The Making of an Icon" will be launching soon.

The Making of an Icon will deliver important lessons to the masses about the entrepreneurial mindset- and how every person can apply this progressive mindset to their own respective personal and professional journeys.

Stories will be told through the lens of pop culture celebrities/icons and successful entrepreneurs from fields such as sports, film, fashion, design, art, tech, media, digital, music, etc.

And we'll also be giving a voice to emerging entrepreneurs from all walks of life in the space of pop culture as well...more deets soon.
In the meantime, tag an entrepreneur that we should be aware of.

Our co-founders Malik Yoba and Sergio Morales will be the co-hosts.

Legends never die. Let your story live on via your work. Be iconic. iconic32. Photo: Randy Diaz
07/02/2016

Legends never die. Let your story live on via your work. Be iconic. iconic32.

Photo: Randy Diaz

02/12/2015

iconic32 Films production reel feat. Macklemore, Quest Love, Wiz Khalifa and others, at the directorial helm: Emmai Alaquiva...capturing pop culture.

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