29/05/2026
The first 1,001 days present a critical opportunity to influence behaviours that are associated with long-term health outcomes, from pregnancy through into childhood and beyond. These outcomes have a direct impact on future demand for NHS and wider public services.
By focusing on continuity, integration, trust and multi-behaviour support, services can better reflect the complexity of people’s needs and improve long-term impact.
ICE delivers this model in practice, supporting women across the full pathway and enabling more consistent, effective engagement.
See how this could affect outcomes locally.