Plunge Digital

19/07/2019

When it comes to political ads on Facebook, President Trump is still outspending all of his Democratic rivals by millions of dollars. But he's avoiding many of the issues that they're focused on to instead spend heavily on immigration messaging.

18/07/2019

There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and fewer still whose stock actually rises on the news. But that’s Facebook for you, whose stock went up 1.8% at the close of trading last week after reports that the FTC is p...

10/07/2019

Good read, but surprised no mention of WPP / KBM’s Zipline solution.

LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on t...

04/07/2019

Wishing every one a safe and Happy Independence Day!

27/06/2019

“The ability to provide any measure of attribution reporting while the campaign is running is a valuable differentiator for us. This new transparency and improved insights builds trust and credibility with our clients by allowing more accountability for campaign attribution and overall measurement”

RALEIGH, N.C. (PRWEB) June 24, 2019 -- With the addition of foot traffic attribution, Reveal Mobile creates a new standard for location-based marketing and foot traffic reporting. It’s suite of powerful reporting and audience building makes it a powerful tool for agencies and brands of all sizes.

19/06/2019

Great product offering, but Beware of new scamming methods.

Facebook says its “stablecoin,” will empower billions and underpin a stunningly ambitious global economy. And it promises to keep its hands off your transactional data.

07/06/2019

Another strategic acquisition!

In an effort to compete with rivals Amazon and Microsoft, the acquisition will expand the tech company’s cloud offering.

05/06/2019

And more reasons to always be cautious with your information being shared online.

Two-factor authentication is still a security best practice, but experts are urging people to go one step further.

30/05/2019

Great acquisition for LinkedIn / Microsoft! There is a lot of opportunity to create a robust B2B2C cross-channel marketing solution. Looking forward to seeing what comes next!

On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing techno...

28/05/2019

21/08/2018

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