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The Indie Collab

The Indie Collab is a small but mighty team of designers, developers, and digital marketers - all ex

03/02/2025

Email isn’t just a box to tick—it should be a serious sales driver.

Most brands aren’t using email to its full potential. Instead of just blasting offers, make sure your emails are targeted, relevant, and actually drive action.

The right strategy means sending emails people want to open—personalised, well-timed, and backed by real data. And don’t forget to clean your list—engaged subscribers are the ones that convert.

A few smart changes can turn your email marketing into a powerful growth tool.

Need help? Send us a DM.

30/01/2025

In this episode of The Diary of a Shopify Agency Owner, we’re focusing on customer retention and its impact on lifetime value.

Building lasting relationships by understanding and meeting your customers' needs is the key to sustainable growth.

Small touches like great customer service and value-added services make a big difference.

Check out the video for practical strategies!

29/01/2025

Custom App-Free Bundling Solution

Honestly pHresh was looking for a way to meet their customers needs of buying more than one deodorant at a time and raise their average order value without adding
yet another app to their site.

Here's what we did:

We developed a custom, app-free, product bundling solution that gave customers the option to choose to purchase 2, 3 or 4 products at once for a discounted unit price with one click.

On the backend the Honestly pHresh team needed to manage inventory effectively so we leveraged Shopify bundles to power the inventory management on order.

We designed a minimal, non-intrusive design for the bundling solution that seamlessly blended with the existing Honestly pHresh theme. This ensured the bundling options were visually appealing yet unobtrusive, maintaining a clean and cohesive look across the site.

27/01/2025

Running ads but not seeing results? Here’s what might be holding you back.

Many businesses struggle because they aren’t using the full power of ad platforms. A few key shifts can make all the difference:

- Use Ads Manager instead of boosting posts for better targeting and control.
- Get specific with audience targeting—broad or vague strategies won’t cut it.
- Set up retargeting campaigns to reach people who already engaged with your brand.
- Focus on meaningful metrics like conversions, not just clicks or views.
- Regularly review and adjust your campaigns—set and forget doesn’t work.

Ads should work for you, not drain your budget. Tweak your strategy and see the difference.

Need help? Send us a DM.

22/01/2025

Not all customers are the same—so why market like they are?

When you group your audience by what they love and how they behave, you can send messages that actually matter to them.

The more personal your approach, the bigger the impact.

20/01/2025

Think your marketing is ‘inclusive’? The truth might sting. 😬

Most brands think they’re nailing diversity, but these mistakes tell a different story. It’s not just about ticking boxes, it’s about showing up authentically, consistently, and meaningfully.

Swipe through to find out what you might be getting wrong and how to fix it.

15/01/2025

Want to know what gets your audience excited? Small changes can make a big impact. Keep testing and find out what works best for your business.

Stay tuned for more helpful tips!

08/01/2025

Want to keep your customers coming back? 🤔 Check out Shopify’s Cohort Analysis to see how your customers shop and what keeps them loyal.

Use this info to fine-tune your marketing and grow sales.

Need a hand? Send us a DM, we’re happy to help! 💬

05/01/2025

Real stories connect better than polished scripts. We switched from flashy, scripted ads to using authentic content from creators who love the brand and the results were incredible.

Why? Because people want to see themselves in the story.

Tip: Look for creators who reflect your audience’s diversity and values. When your content feels real and relatable, everyone feels included and that’s what drives real connections.

Want more tips like this? Comment ‘GAME’ to stay notified when the full episode drops! 💬

02/01/2025

Pop-ups can be powerful, but only if they’re done right.

Timing is key, don’t bombard visitors the second they arrive. Instead, try using exit-intent pop-ups or ones that show after they've had time to browse.

Offer something valuable, like a discount or insider info, to make them stick around.

The goal isn’t to annoy, it’s to engage and convert.

Want to be notified when Wendy Pommarede’s podcast goes live?

Drop the word ‘Pop In!' in the comments, and we’ll make sure you’re the first to know!

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Tuesday	09:30 - 17:00
Wednesday	09:30 - 17:00
Thursday	09:30 - 17:00
Friday	09:30 - 17:00

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