Spring Marketing Capital

02/02/2024

Brand building in a low involvement category is never easy. Especially when there are large legacy players that have been around for decades.

Atomberg is one of the few new age brands that have been able to breakthrough in the fans category with an innovative product proposition and modern design story.

We partnered with them to help them elevate their brand story in India. After many months of discussion and debate, here is our first brand initiative with Atomberg - a TOF campaign that intends to help the brand build salience and get consumers to expect more from their fans.

Link to films: https://www.youtube.com/watch?v=prF2IROgBzg
https://www.youtube.com/watch?v=FDoapHdkNnI

Release

Arun Iyer, Raja Ganapathy, Vineet Gupta, Sandeep Balan, Varun Khullar, Noopur Khandekar, Vaibhavi Iyer

Peak fan behaviour at the cinema, or is it? In our latest ad film, our beloved twins, Atom and Berg, are all grown up and back in action. Check out their hil...

18/01/2024

Despite being a rapidly growing category, there are only a few known egg brands today.

We partnered with Eggoz to help them build a brand in this traditionally unorganised category.

Eggoz was born with a vision to increase the nutritional value of food consumed in Indian households.

To us, the challenge was clear: How can a packaged egg brand change the perception of eggs among consumers?’

To find out how we got to the ‘yolk’ of it, read our newest blog post.

https://springmarketingcapital.com/things-we-do/eggoz/eggoz-building-a-brand-in-an-unorganized-category/


Barkha Surana, Aryaman Kocchar, Gayatri Iyer, Varun Khullar, Anoushka Shah, Akshat Chopra, Deepika Agarwal, Manu Ambady Arun Iyer, Raja Ganapathy, Vineet Gupta

We are a Skin in the game marketing consulting firm, building the brands of tomorrow.

05/01/2024

We’re thrilled to announce our investment in Leverage Edu as a part of their Series C round.

As strategic brand partners, we’ll be working closely with Akshay Chaturvedi, Digvijay Gagneja and Aman Arora and their team of go-getters to help build the LeverageEdu brand story as the business deepens its presence, while entering into new markets and expanding its product offering.

Raja Ganapathy, Arun Iyer, Vineet Gupta

14/09/2023

Celebrating the arms that reached out to grasp every moment, and enveloped her in unwavering support through everything life sent her way.

Presenting 'My Embrace', the latest collection from Zoya.

Rooted in the brand's philosophy -- that every Zoya woman is traversing her own unique journey -- the narrative brings alive the little moments that she takes to honour, support and celebrate herself. The concept was born of the core design of the signature pieces -- the shape of an embrace.

Amidst a category glittering with legacy brands, the collection opens up the world of Zoya to a younger target audience. 'My Embrace' aims to be Zoya's signature -- not simply for today, but for years to come.

13/09/2023

It is a special moment for those who believe that Time is Dhan.

NIFTY started at a low of 8k in 2020, and for the first time ever, has breached 20k! At every step of the way, there were people who believed the markets were too 'expensive' but there were also believers -- passionate about the markets & those who believed that patience is key. Those who stayed invested through it all.

Our last film from the first campaign for Dhan is here, and it's a true celebration of patience, passion and the love of the markets. This film is our tribute to the investors who believe in the power of the markets and stand by it.

Just like them, Dhan too is

19/01/2023

Only traders know how important Thursdays are for them...sometimes, even more important than meeting the love of their life one last time.

Continuing the series, here's presenting 'Ek Trader Ki Love Story' for Dhan

The Spring team for Dhan: Varun Khullar, Akshat Chopra, Akshay Keluskar, Gayatri Iyer, Rohan Talati,
Vineet Gupta, Arun Iyer and Raja Ganapathy.

04/10/2022

‘Beyond’, Zoya’s inaugural foray into the world of high jewellery, is a collection born of heroines and grand rivers alike.

Inspired by the forms, terrain, and moods embodied by various phases of a river’s course, the campaign breathes life into four distinct landscapes mapped against the emotions of a woman’s transformative journey.

Through grand mirror installations, fleeting reflections, soulful music, and dramatic movement, we pay homage to every chapter of the heroine’s journey. Her majestic emergence, her feverous flow, and her profound leaps -- all of which culminate into a resounding sense of calm.

It’s a timeless tribute to the force of nature that forever shall be, a river, and a woman. ZOYA - A Tata Product

The Spring team for Zoya: Lekha Shastry, Ajay Ram, Avantika Viswanathan, Nivedita Agashe, Varun Khullar, Anaiya Sheikhawat, Noopur Khandekar, Ashok Abraham,
Arun Iyer, Raja Ganapathy and Vineet Gupta.

21/06/2022

What does a brand known for leggings & churidars have in common with the woman of today? They're both evolving and constantly getting better!

From being synonymous with leggings & churidars, Go Colors has since grown into a one-stop destination for women's legwear. With a range that caters to different styles, fits, and occasions, Go Colors is here to make you truly "good to go"!

Presenting the first in the series, our latest .

The Spring team for Go Colors: Sid Shah, Avantika Viswanathan, Lekha Shastry, Anaiya Sheikhawat, Chitra Balachandran, Noopur Khandekar,
Arun Iyer, Raja Ganapathy and Vineet Gupta.

03/06/2022

Turning the k**b all the way up on the ultimate "me" time!

Few brands take "self-love" as seriously as MCaffeine does, so it was but natural for them to celebrate dating oneself. And what better moment of your day than your shower to serve as the perfect time to romance yourself? As Alia demonstrates, all you need is their Coffee Body Scrub, and things will go oh-so-smoothly! ☕️

Presenting our latest for mCaffeine, feat. Alia Bhatt.

The Spring team for mCaffeine: Ajay Ram, Sid Shah, Lekha Shastry, Harleen Bhatia, Rohit Sanjay Rao, Rohan Talati,
Arun Iyer, Vineet Gupta, and Raja Ganapathy.

11/05/2022

The ingredients make the meal, don't they? In much the same way, the input in every process greatly defines and impacts the output. Like effort when studying. And when teaching.

That's precisely the ethos that drives the teachers at BYJU'S classes. The effort they put into ensuring every student understands concepts at a fundamental level, translates into how well students perform academically.

Because the quality of the input, always impacts the outcome.

The Spring team for Byju's: Varun Khullar, Jay Morzaria, Aina Mathew, Noopur Khandekar, Priyanka Agarwal,
Arun Iyer, Raja Ganapathy and Vineet Gupta.

30/04/2022

With borders finally open again, we're all set to dust off our passports and get some "revenge travel" in. Let's just make sure we don't forget any travel essentials! ✈️

Our latest for Niyo.

The Spring team for Niyo Global: Ajay Ramaswamy, Varun Khullar, Lekha Shastry, Shravya Khendry, Arka Kundu, Chitra Balachandran,
Arun Iyer, Vineet Gupta and Raja Ganapathy.

24/04/2022

'Try and Buy' has always been a great purchase experience. But Wakefit Solutions likes to do things a little differently.

Presenting 'Buy and Try' with Wakefit, where you have a whole 100 days after purchase in case you change your mind.

Now if only all decisions came with that kind of an arrangement! 😄😴

The Spring team for Wakefit: Sandeep Balan, Varun Khullar, Siddharth Shah, Anaiya Sheikhawat, Manu Ambady, Ashok Abraham,
Arun Iyer, Vineet Gupta and Raja Ganapathy.