23/02/2026
Most buying decisions are emotional first, rational second.
Rather than relying only on surveys or focus groups (what people say they think), or data driven by impulse clicks, neuromarketing focuses on how people actually make decisions — many of which happen subconsciously.
https://www.dvashh.com/single-post/neuromarketing-how-understanding-the-brain-can-grow-your-business
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