Hathaway Marketing

01/02/2022

As part of the Duct Tape Marketing Consultant Network, I've been trained on how to execute a content strategy (that works). Content is how a customer gets to know-like-trust a business, but there's more to it than that.

John Jantsch, founder of Duct Tape Marketing, goes over this in more detail in his podcast. You can listen or read the show notes!

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm going to introduce one of my

28/12/2021

What are your plans to reach more prospects in 2022? It's not just one digital marketing tactic but many working together that will help get you results!💥

30/11/2021

Excited to be hosting this virtual workshop for Boston Business Women on December 21! 🎉 I'll be presenting the 7 foundational elements of an effective local marketing plan and a roadmap to implement it.

If you or anyone you know could use this information, please feel free to share this post and register!

Register here:

Join Kristina Hathaway, Marketing Consultant, for this amazing virtual session!

23/11/2021

Why content marketing is a great option for small businesses👇

It's affordable, effective, and shareable.

What's not to like?!?!!

If you're questioning if it's possible to pursue content marketing in your overall advertising mix as a small business owner, the answer is, yes.

15/11/2021

Are you thinking about starting your own business in the new year? Having a business plan is a critical step in making that dream a reality. I'll be hosting a virtual Business Planning workshop through the Center for Women & Enterprise on Monday, November 22 at 9am.

In this free workshop we'll discuss:

👉🏽Why you need to write a business plan

👉🏽Overview of each section of a business plan

👉🏽Research and writing tips

👉🏽Resources for help and support
Contact CWE and register for this event!

This workshop provides an overview of writing a business plan. Topics include: Why you need to write a business plan Overview of each section of a business plan Research and writing tips Resources for help and support We will also provide you with a sample business plan template to get you started.

08/11/2021

One thing is for sure, posting on social media alone will not convert prospects to customers.

Many businesses have adopted social media marketing as a part of their digital strategy. Social media has enabled brands to…

15/08/2021

💭 "Kristina is a problem-solver and keeps me on task and on track, which is exactly what I need!"

Thank you, Carol! It is a pleasure being part of your journey. 🤗

29/07/2021

23/06/2021

Running your business without a fully fleshed out marketing plan is like driving without a map. Maybe you make it to your destination, but you might find yourself taking quite a few detours along the way.

You can save yourself a lot of trial and error by developing and implementing a marketing action plan.

Learn more about how to start a Marketing Action Plan:
https://hathawaymarketing.com/how-to-develop-and-implement-a-marketing-action-plan/

16/06/2021

The HubSpot 2021 State of Marketing Report shows that social media is the #1 channel used in marketing this year. In 2020, websites reigned supreme.

Love it or hate it, social media use is at an all-time high. It allows businesses to create a customer experience, build brand awareness, and nurture relationships online with their audience.

As a small business, are you growing your online presence through social media? Do you see it as a key component in your marketing plan? Why/why not?

11/06/2021

Along with our done-for-you marketing services, we now offer small businesses a marketing training program for their in-house team.

Some business owners do want to have more control over their marketing but they don't have the time or expertise to train anyone on their team to handle the day-to-day marketing tasks.

With the Certified Marketing Manager program, we can help train, manage, and activate a team member so that you can grow confidently.

Learn more here: https://hathawaymarketing.com/marketing-manager-coach/

25/05/2021

We are a digital marketing agency but what exactly does that mean?🤔

We manage your total online presence from your website, social media pages and advertising, SEO, and review sites so your business can be found and look good!