XO Agency

01/03/2022

FB ads are a great complement to email marketing and if you want to generate more leads for your business, you need to start making use of both. Using both mediums of advertising guarantees better conversions, regardless of your niche. https://xo.agency/want-to-generate-more-leads-combine-email-marketing-and-facebook-ads/

FB ads are a great complement to email marketing and if you want to generate more leads for your business, you need to start making use of both. Using both mediums of advertising guarantees better conversions, regardless of your niche. You Need Both Email Marketing and FB Ads A lot of marketers argu...

22/02/2022

How to Get More Leads With Twitter Business in 2022: https://xo.agency/how-to-get-more-leads-with-twitter-business-in-2021/

Twitter first introduced Lead Generation Cards in 2013 to help businesses generate more leads, which they can convert into customers. Many businesses today use social media as a way to engage prospects, and these Twitter Lead Generation Cards have evolved to become Twitter Business Accounts.

21/02/2022

If you have an event your company is hosting or an upcoming sale and you want to share the information with as many people as possible. A good way to this would be to share the information with your subscribers and then enable them to share it with their contacts as well. This is possible through the ClickDimensions marketing software, which enables your email subscribers to share your messages with their own contacts. https://xo.agency/how-to-set-up-forward-to-a-friend-ftaf-to-enable-your-email-subscribers-share-your-messages/

If you have an event your company is hosting or an upcoming sale and you want to share the information with as many people as possible. A good way to this would be to share the information with your subscribers and then enable them to share it with their contacts as well. This is possible […]

17/02/2022

Social proof is undeniably a part of any business success. It’s what connects your business with your prospective clients. Customers’ behaviour is mostly driven by social proofs. More so, according to Psychologists, more than 90 percent of the human decisions are subconscious. https://xo.agency/5-methods-of-using-social-proof-in-your-email-campaigns/

Social proof is undeniably a part of any business success. It’s what connects your business with your prospective clients. Customers’ behaviour is mostly driven by social proofs. More so, according to Psychologists, more than 90 percent of the human decisions are subconscious. The human brain lo...

16/02/2022

Shopping Cart Abandonment: 10 Shocking Statistics

https://xo.agency/shopping-cart-abandonment-statistics/

In order to create an effective abandoned cart strategy, it's important to be aware of these shopping cart abandonment statistics.

15/02/2022

Setting up drip email marketing is only half the battle. Just like your business and your customers are constantly changing, and so should your drip email marketing strategy. https://xo.agency/drip-a-b-testing-best-practices/

Drip A/B testing takes the guess work out of creating great campaigns for your audience by using data to show you what resonates the most.

14/02/2022

Email marketing is a vital part of any eCommerce marketing strategy. But, is the time and effort you’re putting into to creating and deploying campaigns paying off? https://xo.agency/6-ecommerce-email-marketing-metrics-to-measure/

Wondering which email marketing metrics you should be measuring for your campaigns? Here's a list of 8 important metrics for eCommerce.

11/02/2022

Did you know that videos make up 69% of all consumer internet traffic? It’s no wonder YouTube is the second largest search engine in the world, and the third most visited site, only after Facebook and Google. So if you’re thinking about using your business’ Youtube channel to help you build your email list and boost your email marketing strategy, you have the right idea. Now it’s time to make it happen! https://xo.agency/how-to-use-youtube-to-build-your-email-list/

Kick your email marketing up a notch by learning how to use YouTube, one of the most powerful search platforms, to build your email list.

10/02/2022

Email design tips that boost conversions:

Great content means nothing if the email is poorly designed. Check ou this list of email design tips that help boost conversions.

09/02/2022

Did you know that drip marketing can help you get on average 119% more click rates and generate 18x more revenue than your broadcast emails (i.e weekly newsletters)? If that’s the kind of impact you are looking for, then read on and ask us for any questions in the comments. https://xo.agency/what-is-drip-marketing-the-complete-guide-to-drip-campaigns-lifecycle-emails-and-more-2021/

08/02/2022

Buyer Personas and Marketing Personas and, now, even cuter, Customer Avatars, all come together to form what used to be called a Target Market. The words for them are nearly interchangeable, but they play a role as important as that of anybody on your team.

But don’t let the creation and understanding of your buyer persona seem daunting, we can help! https://xo.agency/xos-2021-totally-radical-buyer-persona-development-quick-guide/

08/02/2022

Every year sees new advances in how we communicate. But the hardest working work-horse, email, is advancing, too. Here are some of the most important trends in the eCommerce marketers’ favorite sales channel. https://xo.agency/2021-ecommerce-email-marketing-trends-to-watch/