18/12/2025
Blum Wrapped is our year in review๐ก
Our ๐๐จ๐ฉ 5 ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐จ๐ง ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ซ๐จ๐ฆ 2025 ๐
Every year has its repeat listens. These are the themes that kept showing up in conversations, decks, and decisions.
Call them our top tracks: the business insights we heard, saw, and felt on repeat.
Hereโs what business couldnโt stop listening to this year:
1. ๐๐ฎ๐ญ๐๐จ๐ฆ๐๐ฌ, ๐ง๐จ๐ญ ๐จ๐ฎ๐ญ๐ฉ๐ฎ๐ญ๐ฌ. For marketing to be valued as a strategic partner, you need to focus on impact to the business.
2. ๐๐ & ๐ญ๐๐๐ก ๐จ๐ง๐ฅ๐ฒ ๐ฆ๐๐ญ๐ญ๐๐ซ ๐ฐ๐ก๐๐ง ๐ญ๐ก๐๐ฒโ๐ซ๐ ๐ข๐ง๐ญ๐๐ง๐ญ๐ข๐จ๐ง๐๐ฅ. No tool will magically fix your problems. Clear workflow strategy must come first, supported by the right tools and tech.
3. ๐๐ก๐ ๐ข๐ง-๐ก๐จ๐ฎ๐ฌ๐ ๐ฏ๐ฌ ๐๐ ๐๐ง๐๐ฒ ๐๐๐๐๐ญ๐ ๐ข๐ฌ ๐จ๐ฏ๐๐ซ. Design your optimal mix of in-house, external, and tech-enabled support to meet the needs of your business.
4. ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ฌ ๐ง๐จ๐ญ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐๐ฅ. It is the engine of scale, quality, and strong collaboration.
5. ๐๐ญ๐จ๐ซ๐ฒ๐ญ๐๐ฅ๐ฅ๐ข๐ง๐ ๐ข๐ฌ ๐ญ๐ก๐ ๐๐ฎ๐ญ๐ฎ๐ซ๐. Brands need new ways to connect, and nothing beats a good story. But before you bring a story to life, make sure you know why you are telling it and who your audience is.
What a year itโs been!
These are the insights that played on repeat, signalling direction and momentum heading into 2026. ๐