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Blum Consulting Partners Weโ€™re Blum, your experts in Marketing Execution.

We drive successful marketing transformation for Big Business and operationalize the Change Agenda for Marketing Organizations, CMOs, and Creative Agencies.

๐Ÿ‘‰ Follow us for Ongoing Insights๐Ÿ’ก๐Ÿ””

18/12/2025

Blum Wrapped is our year in review๐Ÿ’ก

Our ๐“๐จ๐ฉ 5 ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐จ๐ง ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ 2025 ๐ŸŽ‰

Every year has its repeat listens. These are the themes that kept showing up in conversations, decks, and decisions.

Call them our top tracks: the business insights we heard, saw, and felt on repeat.

Hereโ€™s what business couldnโ€™t stop listening to this year:

1. ๐Ž๐ฎ๐ญ๐œ๐จ๐ฆ๐ž๐ฌ, ๐ง๐จ๐ญ ๐จ๐ฎ๐ญ๐ฉ๐ฎ๐ญ๐ฌ. For marketing to be valued as a strategic partner, you need to focus on impact to the business.

2. ๐€๐ˆ & ๐ญ๐ž๐œ๐ก ๐จ๐ง๐ฅ๐ฒ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ ๐ฐ๐ก๐ž๐ง ๐ญ๐ก๐ž๐ฒโ€™๐ซ๐ž ๐ข๐ง๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง๐š๐ฅ. No tool will magically fix your problems. Clear workflow strategy must come first, supported by the right tools and tech.

3. ๐“๐ก๐ž ๐ข๐ง-๐ก๐จ๐ฎ๐ฌ๐ž ๐ฏ๐ฌ ๐š๐ ๐ž๐ง๐œ๐ฒ ๐๐ž๐›๐š๐ญ๐ž ๐ข๐ฌ ๐จ๐ฏ๐ž๐ซ. Design your optimal mix of in-house, external, and tech-enabled support to meet the needs of your business.

4. ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ฌ ๐ง๐จ๐ญ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐š๐ฅ. It is the engine of scale, quality, and strong collaboration.

5. ๐’๐ญ๐จ๐ซ๐ฒ๐ญ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐ข๐ฌ ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž. Brands need new ways to connect, and nothing beats a good story. But before you bring a story to life, make sure you know why you are telling it and who your audience is.

What a year itโ€™s been!

These are the insights that played on repeat, signalling direction and momentum heading into 2026. ๐ŸŽ‰

A heartfelt thank you to the incredible clients, collaborators, and colleagues who have trusted us with their brands, th...
26/11/2025

A heartfelt thank you to the incredible clients, collaborators, and colleagues who have trusted us with their brands, their creative teams, and their most meaningful challenges.โœจ

To the marketers, creators, strategists, producers, and operations leaders weโ€™ve had the privilege of supporting, your vision, curiosity, and commitment to excellence continue to inspire everything we do.โœจ

To the partners and teams who have shaped Blum over the years, past and present, thank you for bringing your expertise, candor, and heart to every engagement.โœจ

And to our wider community, those who attend our sessions, share ideas, challenge assumptions, and contribute to the evolving world of creative operations....

We are deeply grateful.โœจ

Your trust is the foundation of our work

We look forward to many more years of helping teams tell their stories, strengthen their systems, and unlock the full power of creativity.โœจ

๐‘พ๐’Š๐’•๐’‰ ๐’ˆ๐’“๐’‚๐’•๐’Š๐’•๐’–๐’…๐’†, ๐‘จ๐’๐’…๐’“๐’†๐’‚ & ๐‘จ๐’๐’†๐’™

17/11/2025

Wrapping an incredible day at the Henry Stewart Events Creative Operations Summit. The message is clear: Creative Operations isnโ€™t supporting creativity, itโ€™s driving it!

๐Ÿ”Š sound on

12/11/2025

Looking forward to seeing everyone in LA on Thursday where where we will be discussing the Ins and Outs of Brand Storytelling.

Join me in Los Angeles for this year's Creative Operations Summit event โ€“ with speakers from NASA, Nordstrom, and Discord who will be sharing real-world case studies, and future-ready insights.

This year we explore why Creative Matters more than ever.

And ask ๐ŸŽค What makes a good story?

Join the leaders redefining the intersection of People, Process, and Technology to ensure creativity remains the driving force behind content, campaigns, and brand experience.

Henry Stewart Events Blum Consulting Partners, Inc.

06/11/2025

I am looking forward to seeing everyone in LA next week to talk about everything creative!

This year we explore why Creative Matters more than ever.

As businesses race toward efficiency and automation, we ask the big questions:

๐ŸŽค Is "good enough" really good enough?
๐ŸŽค Can technology support - not stifle - creative excellence?
๐ŸŽค How do we protect the space where ideas thrive?

Join the leaders redefining the intersection of People, Process, and Technology to ensure creativity remains the driving force behind content, campaigns, and brand experience.

Henry Stewart Events Blum Consulting Partners, Inc.

๐ŸŽ‰ The Jack in the Box in-house social team was created to better define strategy and connect their audience to culturall...
29/10/2025

๐ŸŽ‰ The Jack in the Box in-house social team was created to better define strategy and connect their audience to culturally relevant content.

๐Ÿš€ Since inception, output has increased by 400%, driving 40M viewsโ€”and we're just getting started. ๐Ÿ“ˆ๐Ÿ”ฅ

Morgan Higgins

22/10/2025

from our recent shoot featuring Co-Founders T. Alex Blum and Andrea B. Ruskin.

Known for empowering in-house teams and marketing organizations we are briefly stepping into the spotlight. Keep an eye out for an exciting announcement as our team gears up for what lies ahead.๐Ÿ’ฅ

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๐Ÿ‘‹ Weโ€™re Blum, your experts in *****on, we drive successful marketing transformation for for operationalize the for ๐Ÿ‘‰Follow us for ongoing insights from the dynamic field of ๐Ÿ’ก๐Ÿ””

We made the Inc. 5000! ๐ŸŽ‰What an honor to be recognized as one of the fastest-growing privately held companies in the U.S...
15/10/2025

We made the Inc. 5000! ๐ŸŽ‰

What an honor to be recognized as one of the fastest-growing privately held companies in the U.S.

We could not have done it without our amazing clients. You trust us to dig into your marketing operations, streamline your processes, and design structures that facilitate creative excellence.

When we started, our mission was to help brands unleash great creative. Today, weโ€™ve got the team, the track record, and the momentum to transform marketing orgs - incredibly energizing and rewarding.

Hereโ€™s to growth, great work, and Blum's next chapter! ๐Ÿš€

Thank you Inc. Magazine and a big shoutout to The Blum Team๐Ÿพ

Is your brand considering giving work back to an external agency? Consider thisโ€ฆโ€ฆ.. it can cost as much as 60% more to b...
27/11/2023

Is your brand considering giving work back to an external agency? Consider thisโ€ฆโ€ฆ.. it can cost as much as 60% more to build the same team on the outside that you have on the inside.

Is there a corresponding benefit that outweighs the spend?

How can you make smart decisions for your brand?

โœ”๏ธ Define the mission for the in-house team
โœ”๏ธ Decide which work can benefit from being closer to the business
โœ”๏ธ Align the goals of the in-house team with the goals of the marketers

How do you quantify the value of your in-house agency?

https://www.blumconsultingpartners.com/white-paper/

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