Linkedopedia

02/04/2020

Ever thought about using an engagement pod on LinkedIn? Here is a recent post that may interest you...

Ever wonder why some people get great engagement on their LinkedIn content and others don’t? Well, one reason may be that they have a very engaged group of followers that they’ve cultivated over ma…

01/04/2020

LinkedIn's latest update to Groups
(1) Members can easily message anyone in the group without message limits
(2) Members will have the flexibility to control which messages they accept or privately decline
(3) Members will receive a notification about their message requests just like they would with a regular message and continue the conversation with a single click of "accept"

24/03/2020

Here's a great quick read on some tried and true ways to give your LinkedIn Post a chance to go viral...

Everyone wants their posts to go viral. Everyone wants that organic reach. Here are some tips for making your LinkedIn post go viral. 1: Choose an interesting topic – regardless of the other …

21/03/2020

How to use the "Past Company" filter to uncover great sales opportunities at new companies that can get you in the door quickly...

19/03/2020

Check out our recent blog post on a change LinkedIn is making to a somewhat popular (but not popular enough) Sales Navigator add-on...

Not sure if any of you have used (or are using) GMail for Sales Navigator, but LinkedIn is planning to sunset that feature around March 18. A little background. LinkedIn bought a company called Rap…

19/03/2020

Tips from Pete Davies, Consumer Product at LinkedIn, for maximizing content's reach and engagement on LinkedIn...

1. Post things that encourage a response - For example, if you’re posting a link, express an opinion with it.

2. Think about using the best type of post for the topic - Despite the rumors, the algorithm doesn’t favor any particular format. We have video, images, multi-images, text and long-form articles. More are on the way.

3. Use to pull other people you know into a conversation - When you think you know someone who’ll have something valuable to add to the discussion, them. Be thoughtful: only mention people that you think are likely to respond, max five is a good rule of thumb.

4. Engage in the conversation - Respond to commenters and encourage back and forth.

01/12/2019

Check out our new blog on How to use on LinkedIn...

Unlike Twitter and Instagram, LinkedIn came to the party a bit later. While have becom ubiquitous on other social networks, until 2017, LinkedIn frowned upon them because they we…

15/07/2019

LinkedIn is the largest B2B social network in the world with 600 million members. We understand that with such a huge market of potential clients on LinkedIn, that it may seem difficult to navigate. Relax! We offer 1-on-1 consulting! Learn more.

LinkedIn is the largest B2B social network in the world with almost 600M members and growing daily. It’s also probably the most up-to-date B2B database you can access since the professionals …

12/07/2019

Defining your target audience, determining your brand’s persona, and watching your tone are steps you can take to developing great content. Check out the rest: https://www.business2community.com/content-marketing/create-content-that-converts-5-potent-tips-to-get-your-brand-message-across-02207723

10/07/2019

A documented content strategy is the secret to great results, but 39% of marketers don’t have one. Don’t be a part of the statistics and check out this article to get some advice on how you can have great content. https://www.business2community.com/content-marketing/5-ways-a-content-strategy-drastically-improves-your-marketing-02208579

08/07/2019

How can visitors find your business via content marketing? The answer is that your social media, organic searches, and email marketing content must be engaging and mutually reinforcing! Learn more.

The major aim of content marketing is to acquire traffic. As per eMarketer, around 60% of marketers create at least one piece of content each day. Interestingly, 62% of companies still don’t know how to measure the ROI of content marketing campaigns. Content marketing ROI can be measured by subtra...