26/06/2020
To earn and keep high organic positions, your posts must meet your audience’s expectations — in other words, they must match search intent 🎯 The below will help you to identify search intent for your keywords and decide on post types and headlines accordingly 👇
💡 To identify for your own list of keywords, check for keyword modifiers (e.g. ‘how’, ‘review’, ‘price’), and type a keyword into the Google search bar to check for any SERP features such as:
▶️Featured snippets may indicate informational intent;
▶️People also ask may indicate informational intent;
▶️Site links may indicate navigational intent;
▶️Google Ads may indicate commercial or transactional intent
▶️ Shopping ads may indicate commercial/transactional intent.
You should now decide how to deal with from your list that fall outside of your blog’s purpose, such as ensuring navigational keywords point to category pages or transactional keywords point to product pages.
❓ What to do next: Refer to the infographic above to identify search intent for every keyword from your keyword list, and mark it with the appropriate journey stage.
More on how to research topics for your blog's plan https://bit.ly/2TAlfLt