Riu Media

08/10/2021

📢 We’re growing and taking over the entire customer acquisition part of eCommerce brands we partner up with. I’m now looking for additional help with Google Ads as a part of our omnichannel marketing approach.


Only for UK & EU based applicants.

 Please, read this with utmost attention before dropping any DMs.


As a freelance, you will have the choice to transition to a full-time role (as a freelancer you will be treated just like a full remember of the team).



A little about who we’re looking for. You:



- sincerely enjoy what you’re doing as a marketer.

- have got experience driving STRATEGIC growth to DTC brands using Google Advertising AKA delivering RESULTS.

- have successfully worked with $60-100k monthly ad budgets
- are Professional, Punctual and have High Standards for your work. We simply don’t tolerate a lazy approach to marketing and delivery of our work.

- are a team player with decent communication skills.
value relationships over quick wins.

We offer:


- interesting challenge, quite a bit of it 😉 (we aren’t a paid media agency, we’re a strategic growth partner to the brands we work with)
- personal and professional growth
- exciting brands to work with
- competitive and incentivised compensation

Sounds interesting? Let’s talk!



🐉

26/04/2021

NEW INTERVIEW episode alert!

Jon Inanvco, co-founder at Formtoro where they are changing the future of eCommerce one company at a time through quantitative and qualitative data.

In this episode:

👉 How Jon is helping eCommerce make the most out of their data
👉 How to ACTUALLY be creative when it comes to creating content
👉 Consumer behaviour should not be just a fancy phrase
👉 How to test "stuff" aka scientific testing in eCommerce
👉 How to cheat with content and be different when everyone is copying each other

Enjoy!

Jon Inanvco, co-founder at Formtoro where they are changing the future of eCommerce one company at a time through quantitative and qualitative data.In this e...

09/04/2021

How do you funnel your ad creatives? 🤷‍♂️

The “truth” is that there’s no right way of doing it regardless of what experts say.

Even when you aggregate data from a number of accounts across different niches, you will still be sometimes surprised how FB decides to distribute your ads.

However, there’s a structure that simply “makes sense” to test/implement:

- Top of the funnel creatives: say “Hi”, impress, entertain, educate (brand acquaintance)

- M*F creatives: convince, showcase, educate, show proof (overcoming objections x brand affinity)

- BOF creatives: convince more, incentivise, give an offer (incentive)

What structure (if there’s one) currently works for you?

05/04/2021

If Facebook Ads is one of your channels of customer acquisition then it’s highly likely you don’t use it to its full potential.⠀
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Here are a few reasons why:⠀
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a) You think that FB has to deliver from “week one” or even “month one”.⠀
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b) You do not have a full picture of your own unit economics e.g. not knowing the difference between Facebook CPA and full-funnel CPA.⠀
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c)You’re trying “to control the weather” by putting all of your focus on media buying tactics.⠀
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d)You’re using FB ads for one purpose only e.g. getting immediate sales.⠀
Here are 3 focus areas of any winning FB ads campaign:⠀
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🎥 Creative is what you can control the most. This is what you should spend most of your time on - producing interesting content.⠀
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📊 Data is what should drive your decisions. Too often it’s emotions that get in the way of making your customer acquisition strategy profitable on the front end.⠀
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🧪 Tests are what must be done on an ongoing basis. Otherwise, you won’t be able to do the two above.

02/04/2021

Working with the right influencers can power up your Facebook Ad performance by a lot. But first, you need to find them 👇

20/01/2021

There's no secret recipe. Every brand is different + the ever-changing algorithm pushes creatives teams to be constantly looking out for new ideas and angles. But we see that there are few principles that work in the current landscape.

30/11/2020

We’re looking for Facebook media buyer (intermediate level)!

(Part-time leading to full-time, paid per account, 100% remote)
We’re a UK based eCommerce growth agency and consultancy working with DTC brand to help them grow and scale with paid media and strategy.

Must be based in the UK, Europe or in a relatively same time zone.

DM us for more details!

03/06/2020

How To Protect ROAS While Scaling (And Increasing Ad Spend)

- Initial wins don’t mean you can scale effectively
- Always simplify, whatever you’re doing
- Put in the right ad account structure
- Test more creatives. Never stop.
- Watch your frequency. Adjust when needed
- Check your audience overlaps

15/05/2020

🤫 5 Simple Ways to Improve Your Facebook Ads Performance Today 👇

👉 Build social proof in the form of engagement and shares by using engagement campaigns.
👉 Use IDs to link the same ad across various ad sets to ensure the post engagement is cumulative.
👉 Test creatives fast and furious. We see a lot of brands make is not testing enough or not fast enough their creatives.
👉 Have a clear testing phase -> clear prospecting phase -> clear scaling phase.
👉 Check your audience overlaps. The big reason your CPA is high is that you’re bidding against yourself when having interest overlaps within your audiences.
👉 Have good vibes. Might not help you with ads but will make your day better. 😎

04/05/2020

says it all.

28/04/2020

Back to fundamentals 🙌

25/04/2020

How To Maximise ROAS by Setting Up Correct ✅ Retargeting 🔁 Audiences (When Using DPAs)

With peoples attention spans getting shorter we need to keep relevant and sometimes interrupting (yet still professional) advertisements in our customers feeds.

So why are DPA’s are such a big deal?

Because it can bring a significant chunk of revenue while enhancing the experience of your audience.

Nicely put, Facebook’s Dynamic Product Ads are a way to create customised advertising content for your Facebook eCommerce audience without having to go through the minutiae of building a Facebook remarketing campaign from scratch.