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The Tenth Man We create culture.

Food is more than flavour. It’s culture, creativity, connection. It’s memory. Our latest report, On The Menu, explores t...
21/07/2025

Food is more than flavour. It’s culture, creativity, connection. It’s memory.

Our latest report, On The Menu, explores the future of food through the people, places and ideas reshaping how (and why) we eat.

From supper clubs to social healing, it’s packed with sharp insights and fresh perspectives for brands, creatives and anyone hungry for what’s next.

Want a copy? Drop us a message tomorrow.

On the eve of Mo Chara’s appearance in a London court on terrorism-related charges, we took to the streets of London in ...
18/06/2025

On the eve of Mo Chara’s appearance in a London court on terrorism-related charges, we took to the streets of London in support of the band and the right to free artistic expression.

With bold type reclaiming the language of historic exclusion, it’s a message of solidarity, resistance, and cultural pride. A show of support for Kneecap and a wider callout against what many see as a crackdown on artistic and political expression.

We stand with truth-tellers like , who through their art shine a light on shadowy parts of this world, knowing they’ll be the ones to suffer the repercussions.

The Tenth Man is hiring.We have a number of open roles across the agency.If you think you’re up to the task, apply via o...
22/05/2025

The Tenth Man is hiring.

We have a number of open roles across the agency.

If you think you’re up to the task, apply via our LinkedIn or send your CV to [email protected]

More exciting work from The Tenth Man has just dropped, teaming up again with for Unshakeable, a bold new campaign for ...
14/05/2025

More exciting work from The Tenth Man has just dropped, teaming up again with for Unshakeable, a bold new campaign for the Shock Absorber brand.

Unshakeable celebrates the transformative feeling that comes with wearing a Shock Absorber sports bra.

Learning that breast concerns remain the fourth greatest barrier and obstacle to physical activity, Unshakeable was created for anyone who’s ever experienced the damaging effects of feeling unsupported. Acting as empowerer, enabler, and educator, Shock Absorber is ushering in a new era of movement, one rooted in real support.

Across both the UK & Irish team, The Tenth Man developed the strategy and platform, leading the campaign from concept through to creation, including visual identity, photography, and video production that brought these bold visuals to life.

Unshakeable has now launched across multiple markets with a range of digital assets, social media visuals and large in-store visuals for retail spaces across the UK and Europe.

After the massive success of last year’s event with Disclosure, we’re working with the incredible and team on another ...
30/04/2025

After the massive success of last year’s event with Disclosure, we’re working with the incredible and team on another special moment.

Last year, Guinness opened the gates of St. James’s Gate for the first time in 265 years and now, you’re invited back inside.

Across three days some of the biggest names in music arrive in Dublin 8 for a celebration of culture and community.

Lovely day for it.

Episode two of I Was There is available now. In this episode we travel back to Nirvana at Sir Henrys. Before Nevermind t...
18/03/2025

Episode two of I Was There is available now. In this episode we travel back to Nirvana at Sir Henrys. Before Nevermind turned the band into global icons, they performed in Cork, opening for Sonic Youth in 1991. This intimate opening set, attended by a small number of lucky people, captured the band on the cusp of revolutionising rock music.

Hosted by music and culture journalist , through interviews with fans, musicians, promoters, and insiders, I Was There reconstructs the untold stories of legendary shows that changed the cultural landscape forever.

Listen now at the link in bio or wherever you get your podcasts.

The first episode of I Was There is now available. Step into Dalymount Park, 1980, where Bob Marley played more than jus...
10/03/2025

The first episode of I Was There is now available. Step into Dalymount Park, 1980, where Bob Marley played more than just music. In our debut episode, we uncover the legendary artists unforgettable day in Dublin, from a pre-show kickabout with some local kids to the cultural resistance he overcame to take the stage.

Hosted by music and culture journalist , through interviews with fans, musicians, promoters, and insiders, I Was There reconstructs the untold stories of legendary shows that changed the cultural landscape forever.

Listen now at the link in bio or wherever you get your podcasts.

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