09/09/2018
You might be wondering why your current Facebook Ads are doing nothing for you. 😟
Here's something to ask yourself: "Do I have a Call to Action to lead my viewers to act now?"
If your answer is no, then you may want to re-think your campaign strategy!
Simply put, a "Call to Action" is the response you want your potential customer to have on your ad. This may be getting them to visit your website, schedule/book a consultation, or getting them to buy your services/products.
Without this action, it is 100% confirmed you won't make any sales.
An AdEspresso’s research confirmed that of 37,000 Facebook ads, almost half of Facebook advertisers did not include a Call to Action.
AdEspresso also found that “Learn More” is the best call to action for clicks, while “Sign Up “ produced the best conversions.
With that being said, if you are not implementing a Call to Action on your currents ads, it may be best to stop running them and doing so.