Real Estate Rawkett Digital Marketing

21/06/2018

Congratulations to San Diego Realtor Gabe Mendez for his viral listing video. Over 1 million views on Facebook. We all know that video is the way of the future. But, the question is: Would you be brave enough to release a listing video like this in your market?

San Diego Realtor does The Floss to sell this home. How is your agent getting your home the most exposure possible. See the lengths San Diego Realtor Gabe Me...

10/04/2018

Realtor Marketing Tip Tuesday:

Are your business' online ratings and reviews losing you business?

Think you're doing pretty good?

Watch this...

As of the closing of 2017, over 90% of consumers said that they actively research a business's online ratings and reviews BEFORE taking any other action such as visiting the businesses website, picking up the phone to call, or walking through the doors.

So, basically everyone.

And that includes your real estate business as an agent or brokerage.

That may or may not come as a surprise, because we all know that online rating and reviews matter "kind of"...

But, here's the kicker.

39% of consumers said that they won't even TOUCH a business that doesn't have star rating of at least 4.5.

So, IF your business FIRST has a star rating of at least 4.5, the 2nd thing consumers look at is the number of reviews.

So, even if you've mastered step one of having a great star rating of 4.5 or above...

Sure, you can and should mention these in your listing (or even buying) presentation, but the likelihood of your prospects going online to find these things out before you ever even get the the meeting is almost 100%

You now you have to be winning in the # of reviews department by having more reviews than any other business that popped in their search results for "X type of businesses near me"

What's more is that consumers are not just checking ONE online ratings and reviews platform for your star rating and reviews but MULTIPLE.

So, you can't ONLY rock Facebook and be neglecting what your biz looks like in a google search, for example, and win the game.

In the new reality of consumer buying behavior, your online reputation TRULY proceeds you and is the gatekeeper to reaching new customers.

The good news is that it's something you can positively impact for FREE by getting your happy customers to leave 5-star reviews

(In contrast to Facebook posts or your website, where you have to run paid ads on Facebook or Google - Which still work, but require an Ad spend budget of usually around $1k per month to be affective)

The landscape of buying behavior has changed in a real, clinical, statistical fashion that makes your online ratings and reviews not just a "nice to have", but quite possibly the marketing priority of the highest order.

We've developed a POWERFUL method for authentically, ethically and significantly increasing the number of 5-star reviews Realtors can generate while helping to gate, capture and stop bad reviews BEFORE they make their way to the internet.

When it comes to your online reviews, this is a secret weapon.

If you're a Realtor wanting to up your ratings and reviews game, lets talk and see what I can do to help you.

And if you know other businesses owners, I'd recommend sharing this with them. I genuinely feel it's that important.

Our mission is to help the most passionate Realtors realize a tangible increase in their number and quality of incoming buyer and seller leads while radically reducing their cost per lead using proprietary machine learning and artificial intelligence.

- Casey

09/04/2018

Real Estate Marketing Myth Monday:

Myth: "Running Facebooks Ads Is Easy..."

Truth: Facebook makes it appear easy to entice business owners to spend money on the platform.

Tools like the "boost post" button are there to trigger you, the business owner, into spending money and feeling good about it by allowing you to feel smart, capable and in control.

Saying that "Facebook Ads are easy" is like saying basketball is easy.

Yes, you can very easily dribble a basketball.

You may even be able to sink some pretty solid free throws.

Now, go 1-on-1 against Michael Jordan, Kobe Bryant or Lebron James.

How easy is basketball now?

Did you win?

Now imagine that instead of losing by 100 points to a professional basketball player, you just lost thousands of dollars to a competing business owner who actually hired a marketing professional who had mastered the platform...

Running a successful Facebook ad campaign takes:

1) An incredible amount of knowledge about marketing strategy

2) A detailed knowledge of the back end of the ad platform, which can only be learned through hours and hours of study, implementation and practice

3) A working knowledge of the "Off Facebook" tools that work together in a campaign that allow a Facebook marketing campaign to come together in a way that produces ROI.

Yes. Running an Ad on Facebook is super easy.

Just like it's super easy to dribble a basketball.

You can click a few buttons, start spending money and watch the reach metrics start increasing.

Running a "successful" marketing campaign using the Facebook Ads platform, however, is an entirely different story.

Anyone who says that Facebook ads are easy is either:

1) Selling you a Facebook Ads training course and needs you to beleive that you'll be rolling in riches in nothing flat by purchasing their program

2) Has forgotten how much work they put into getting where they are to now be succeeding with the platform

3) Doesn't actually know how much they don't actually know.

I hope you're not falling into the last category, but if you are, don't feel too bad because Mark Zuckerberg is a genius.

Just recognize the truth and respond accordingly.

My recommendation is always to hire a professional when implementing online marketing strategies.

I just happen to know some if you need one.

My mission is to help the most passionate Realtors realize a tangible increase in their number and quality of incoming buyer and seller leads while radically reducing their cost per lead using proprietary machine learning and artificial intelligence.

- Casey

14/11/2017

13/11/2017

This is how Facebook uses the carousel ad feature to advertises on their own platform. Story tell in the images (with text, even) and use the "description" feature for a consistent call to action.

12/10/2017

Woke up this morning dreaming of building the most airtight, bulletproof, engagement inducing, community building, sales driving social media posting schedule of all time, ever...

In the meantime, this article and subsequent explainer video by our friends at CoSchedule is pretty on point. - Casey

10/10/2017

Can you guess which word at the end of your email gives it the highest statistical probability of getting a response?

I found this article to be interesting. - Casey

The art of effective emailing begins with how you end.

09/10/2017

When a client leaves an excited voicemail just to tell you that they landed yet another sale from your lead generation campaign...

08/10/2017

How well do you know your prospects?

Can you write a day in their diary?

Do you know what words they use to describe their needs, wants and desires?

These are the words you should be including in your marketing.

It's not about how fantastic you, your product, or your service is.

It's about communicating to prospects that you understand their problem better than they do.

Tell them their own story describing their problems and by default, they will come to you for the solution.

08/10/2017

Any who tells you that successfully advertising on Facebook is easy, is really telling you that they don't have enough knowledge of the platform to realize how much they don't understand about it.