11/02/2021
If you do ONE thing this week for the longterm success of your sales and profits, it's this 👇
Add a “First Name” field to all of your opt in forms on your digital platforms...
Why?
Put simply, email marketing works better when it’s personal. Remember the phrase “know, like and trust”? And the fact that 70% of buying decisions are based on those three little words?
One really frustrating thing when it comes to email marketing, as I’m sure you’ve experienced as a customer yourself, is feeling that the brand doesn’t know you, let alone *really* care about you.
But as a business, you want to make sure your customer doesn’t feel like that about you - otherwise your bottom line is going to take a hit.
So, if you do this one tiny, 5-minute job, you will instantly have an edge over the competitors who are not addressing their customers by name.
You’re instantly able to contact your existing and potential customers in a far more personal way, and even though they may assume you’re emailing your whole list, it’s an effective way to show them (and make them feel) that they’re valued and cared about….
Where does that lead? Well, I believe it leads to a healthy bottom line.
