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Design Shark

Through intentional and cohesive branding, I help brands achieve the look and feel of world-class organizations, leagues, and teams. Your brand is on deck.

31/01/2025

Super Bowl LIX Logo
Self-Initiated Concept
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First and foremost: GO BIRDS!!!! As an Eagles fan I am super excited for the big game next Sunday.

Reimagining the NFL Super Bowl logo has become an annual exercise for me. I grew up with the illustrative logos pre 2015 and for fun, I like to put my spin on the yearly design. Don’t get me wrong, I get why the NFL uses the current logo system, I just enjoy the challenge of using my illustrative skills to to see what I can come up with.

With the game taking place in New Orleans, I wanted to challenge myself to stay away from the fleur de lis as that was the first thing I thought of. Instead, I opted to illustrate an American alligator with a fancy Mardi Gras mask on–that gave me a chuckle as I started to sketch it out. I usually try and keep the color palette from the real logo, but it wasn’t translating to how I wanted it to look so I updated the palette and simplified down to make it fit better with what I was trying to do.

Swipe to see the logo mocked up on the midnight green jersey color of the Eagles and the white jersey color of the Chiefs.

Note: This is a personal concept and NOT associated with the NFL or the official logo of Super Bowl LIX.

Enjoy the game and FLY EAGLES FLY!

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Through intentional and cohesive branding, I help brands achieve the look and feel of world-class organizations, leagues, and teams. Your brand is on deck.

Dan Blessing
Founder & Branding Playmaker
Design Shark®
Designshark.co

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19/04/2024

Athletic Clothing Brand Visual ID
Client / Centurion Sportswear
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When a client asks to build an identity for his clothing brand around Ancient Roman imagery, I jumped at the chance! The reasoning for the clothing brand to be centered around a Roman Centurion was to represent the client’s Italian lineage and fearlessness he displayed during his boxing career. The goal was to create an identity that aligns with a brand that wants to sponsor legendary athletes. Full case study coming soon.

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

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15/02/2024

Throwback Thursday
Super Bowl Logo Concepts V1
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With Super Bowl LVIII in the books, I thought it would be fun to share a compilation of my take on the Super Bowl logos I've conceptualized over the past few years.

[Concepts only, not associated with the NFL in anyway.]

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

05/02/2024

Lakehawks Athletics Brand Identity
Client / Lake Sumter State College
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Lake Sumter State College (LSSC) provides an athletic program for its students to compete in for 2 years before moving to a 4 year institution.

What started out as an inquiry to polish up the current athletic logos and to create apparel, turned into a full rebrand of the athletic identity. This came to fruition after assessing the current branding and understanding what the school wanted to achieve.

– Identified Problem

After a brand audit, we identified some problems that needed to be addressed that were holding the visual identity back: The current iteration of the two hawk logos had way too many colors (12 in all). Versatility and scaling to a smaller size would be virtually impossible in such cases as embroidery and screen printing. There is a lot of small detail which doubles down on the versatility and scaling issue while making these feel more like an illustration rather than a logo for a collegiate athletic program.

– Approved Solution

To combat the issues listed above, I proposed the following solution that was approved by the school: Refine Lakehawk heads (frontal & side view) by simplifying the detail to become more flexible for usage within a visual system. Reduce the brand palette to use 3-5 colors max. Refresh to resemble a more high-level and modern pro sports identity while retaining the fierce character. Expand the visual identity by creating a body for the frontal hawk head that matches the new simplified aesthetic of bold, modern and fierce. Update the “Lakehawks” wordmark to be more custom and match the new aesthetic of the visual system.

The results included a much stronger, flexible and cohesive visual identity that is more representative of not just LSSC but of a collegiate athletic program.

Full case study: designshark.co/work/lakehawks-athletics

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

29/01/2024

Reimagining the Super Bowl VIII Logo
[Concept Only]
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Had fun reimagining this year’s Super Bowl logo which is located in Las Vegas. I kept the same color scheme from the actual logo but gave it a more unique and location centric look. Swipe to see the logo mocked up on the estimated jersey colors of the 2 participating teams: KC Chiefs [Red] vs SF 49ers [White].

Disappointed my Eagles couldn’t make it back this season but should be a good game!

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

15/11/2023

Athletics Brand Identity
Client / Kirkwood Community College
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I was approached by Envision to help their client Kirkwood Community College reimagine their eagle based athletic visual identity. We wanted to give Kirkwood a big time sports program feel.

Over the course of the project we went through a variety of iterations until we landed on the presented system.

As you scroll through you'll see a few of the marks that were created along with a custom typeface that was used to create the wordmarks.

A Champion of Brands Worldwide.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

Background eagle photo credit:
By Cibi Chakravarthi on Unsplash

31/10/2023

Gators Athletics Brand Identity
Client / Unquowa School
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I was approached by AgencySacks to help upgrade the athletic branding for their client, Unquowa School which is K-8 and located in Connecticut. AgencySacks was in the middle of rebranding their academic marks and I was happy to join the project with the overarching goal of modernizing the athletic identity, centered around an alligator. In the end, we didn't just create a modernized alligator that is unique to the school, but created a cohesive suite of assets the school can deploy for it's athletic department for years to come.

To help bridge the gap with the new academic branding, we worked within the same color palette except I introduced a lighter green to be used exclusively with the athletic marks. I also integrated the wave pattern from the school crest, into the gator and the wordmark to further tie both branding systems together.

A Champion of Brands Worldwide.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

06/10/2022

First to the Floor
[Branding Project]

Design Shark was tasked with creating a branded logo system and social graphics for a Boston Celtics podcast located in Australia.

Swipe to check out the theory behind the concept and full identity.
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12/09/2022

The first astronaut mascot Design Shark was commissioned to create. Approached by the marketing team of Orion Advisor Solutions to create a tee graphic for their team.

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