07/06/2026
Most companies pay most of its money in ads for creating awareness which is considered cold traffic ..because it is only about impressions, likes and engagement with no REAL sales..then they question their drained ROAS?
It is important to create interest too but putting info about your product, explaining how it solves a problem to the customer..
Benefits more than just features...
You need to highlight it's competitive advantage to be put in consideration..
At the point of conversion, you need to make payment easy to let the easily take the purchase step and don't give them hard times by lame purchase bottom that takes ages to press on or by long cash queues in physical stores..
Then to create loyalty, you need to have loyalty program by having points or special treatment for the loyal customers..
