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continues to utilize technology for better user experience.
25/04/2022

continues to utilize technology for better user experience.

Have you taken advantage of this year's hottest SEO trends? https://sejr.nl/3MjDw8A 🧵

1. User intent has proved to be HUGE this year.

Himani Kankaria, Founder at Missive Digital, said, “Considering the updates like Google rewriting meta title tags and coming up with indented results on SERPs in 2021, it seems Google is working hard to identify the right intent behind a user’s search, irrespective of the type of queries.”

Want to make using user intent easier? Andreas Voniatis created a fantastic guide for automating keyword clustering by search intent using Python https://www.searchenginejournal.com/automate-search-intent-clustering/413760/

2. Content Quality

“With recent enhancements to Google’s algorithm in the way of BERT and MUM, I think more and more SEO professionals are going to focus on the quality of their content and site structure,” said Jesse McDonald, Global SEO Strategist at IBM.

And that's certainly been the case.

Here's how Google defined quality content back in October https://www.searchenginejournal.com/google-offers-a-definition-of-quality-content/424644/

And if you already have great content but are struggling to get it to rank, be sure to check out this SEJ Show episode with Jeff Coyle, Co-founder and Chief Product Officer at MarketMuse. https://www.searchenginejournal.com/faster-ranking-content-podcast/439005/

Writing your own Page Titles? Here you go.These are Google’s best practices for writing titles: Make sure every page ...
13/10/2021

Writing your own Page Titles? Here you go.

These are Google’s best practices for writing titles:

Make sure every page on your site has its own title specified in the element.
Create unique titles for each page and avoid boilerplate text.
Keep titles concise and avoid unnecessarily long text.
Write descriptive titles and avoid vague text such as “Home” for the home page.
Don’t repeat text in titles for the sake of adding more keywords.
Brand your titles when appropriate by appending the name of your site to the front of them.

https://www.searchenginejournal.com/google-title-links/422926/?utm_source=facebook.com&utm_medium=social&utm_campaign=facebook-auto-publish&fbclid=IwAR32B7XIGNWeSbYBDfDJvoadkhlLRCTbML2YurBC-wExjCXHYHQke1GiFGQ

New documents from Google offer updated best practices for writing page titles and descriptions.

Contents will and always continue to be top on the ranking signals. What are your content strategy.
04/08/2021

Contents will and always continue to be top on the ranking signals. What are your content strategy.

Content updates and revisions are essential if you want to see your content on page one of Google’s search results. Here's how to do it.

Keyword placements play a key role."So… I would recommend that if there’s something that you want to tell us that your p...
21/06/2021

Keyword placements play a key role.

"So… I would recommend that if there’s something that you want to tell us that your page is about, to make that as visible as possible."

https://www.searchenginejournal.com/john-mueller-on-keyword-placement-on-a-page/411160/?utm_source=facebook.com&utm_medium=social&utm_campaign=facebook-auto-publish&fbclid=IwAR2lPo35Yicuuv_HtzFagxPtyjERMaAdUPQbx3WAWKKtAyNPT05oGrfuLAQ

Google's John Mueller answered the question of where to put focus keywords on a very long web page

Keywords in contents remains important.Google always stated:" When you’re writing naturally usually that resolves itself...
07/06/2021

Keywords in contents remains important.

Google always stated:" When you’re writing naturally usually that resolves itself automatically.”

But we believe contents needs a bit more winks than writing naturally.

https://www.searchenginejournal.com/google-on-how-to-use-keywords/409658/?utm_source=facebook.com&utm_medium=social&utm_campaign=facebook-auto-publish-peak-usa&fbclid=IwAR2OhQ1MrfprDK3F6bC6Rj5FY-DIMoZM36l2gvPKo4lWBX-8glkgLp78yt0

John Mueller answers a question about how many times to use keywords on a page and the value of words mapping to the topic

When working with your Web Marketing (Organic or Paid) expert, he or she should be able to explain in layman's term what...
12/05/2021

When working with your Web Marketing (Organic or Paid) expert, he or she should be able to explain in layman's term what are being done.

For SL Ecommerce we have been in the space since 2009 with clients approaching a decade.

Poll of nearly 2,000 SEOs shows more than 50% don't know what Google recommends for H1 headings

GMB is constantly changing and evolving..
30/03/2021

GMB is constantly changing and evolving..

Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.

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