Jisy marketing

02/05/2022

Prime Video and Ogilvy Italy together created an unprecedented experience in the sky above Rome to launch the new Original movie Laura Pausini - Piacere di concerti, available on Prime Video from April 7, 2022.

To do so, Amazon Prime Video and Ogilvy Italy left the stage to her fans’ voices. On April 6, in the sky above Rome, 500 drones flew over the Archeological Park of Colosseum, reaching 100 mt height and creating a unique show. The drones synced with 'Scatola', the original film song, to create a karaoke show all over the city, making the sky the biggest karaoke screen ever, with 130mt large and 60mt tall lyrics. 2000 fans were invited to take part in the stunt to sing together with the talent: Laura Pausini herself joined the crowd for a one-in-a-lifetime singalong.

The experience that combined the latest trend technology with a unique cultural environment was created after more than 3 weeks of programming by Roman innovation agency T3kne, in collaboration with Artech and Dronisos, a French agency specializing in automatic drones technology.

Experiential advertisement created by Ogilvy, Italy for Prime Video, within the category: Media.

02/05/2022

"We believe that combining unique online experiences, with powerful in-person experiences, will be crucial to giving our fans the best of Coca-Cola."

Michelle Moorehead, Coca-Cola

https://www.marketingweek.com/coca-cola-london-store/

27/01/2022

According to McDonald's CEO Chris Kempcziski, the fast food chain's global loyalty scheme has been the "single biggest driver of digital adoption" and is on its way to becoming the world's largest loyalty programme.

07/06/2021

03/06/2021

19/05/2021

Film advertisement created by David, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

04/05/2021

chief executive Miguel Patricio said: “Our goal is to become global leaders in marketing and brand management. And that begins [by] shifting our culture to be bolder and more creative. This creativity should allow us to accelerate our advantage in future quarters.”

To become a world-leading marketing organisation, the FMCG giant says it needs to be "bolder and more creative", highlighting examples such as the collaboration between Heinz and Weetabix in the UK.

30/04/2021

A campaign by (McDonald's) created by DDB Colombia which goal was to strengthen its own McDelivery segment before the growth of service platforms.
The campaign consists of several graphics based on the largest cities of the continent such as Santiago de Chile, Bogotá, Buenos Aires, and Mexico City among others. There are different circumstances which are experienced in these places, like traffic jams, weather, or the great distances of these large cities that make it even more powerful to have an ally to McDonald's and its own McDelivery service.

26/04/2021

The new Brand Identity of Burger King.
"Your Way, Way Better"

26/04/2021

Burger King initiates the rebranding process and builds a new identity that mirrors the modern Burger King experience: less synthetic, less artificial, and more crave-able than ever. It brought into every touchpoint of the Burger King experience: from packaging to crew uniforms to digital experiences to our new locations.

Design advertisement created by Jones Knowles Ritchie, United States for Burger King, within the category: Food.

26/04/2021

This skin-friendly billboard by Garnier was tilted at an angle to provide shade to pedestrians and thus demonstrate what the product offers - protection from the sun.

22/04/2021

IKEA is coming soon to Egypt
Print advertisement created by FP7, Egypt for IKEA,