NICA

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NICA

Hi, I'm Nica Valdeavilla — a Freelance Facebook Ads Strategist and Copywriter.

I help foreign and local SMEs scale profitably through proven, industry-specific Facebook Ads strategies.

01/09/2021

🙌🏻

24/06/2021

Not gonna lie. The past weeks have been tough when it comes to .
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iOS14 update AND Facebook having this ads delivery/reporting issue. 😢😢😢
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Feels like a big battle we continuously fight every day, a hurdle we need to leap through as we try to figure out this post-iOS14 world (and things are about to get more challenging too!)
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While we do not know what really happens in the auction, it's still important to understand the factors behind it.
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3 things that help Facebook identify the winning ad:
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✔️ Bid
✔️ Estimated action rates
✔️ Ad quality
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Unlike traditional auctions, the person with the highest bid doesn’t necessarily win.
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Therefore, it’s best to focus on the other two factors - estimated action rates and ad quality!
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Estimated action rates refer to how strong the possibility is that the person would take action on your ad. This includes liking, sharing, commenting, or clicking the link.
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As for ad quality, Facebook looks at the positive or negative feedback your ad gets. Low-quality ads aren't expected to win, and you should also consider the quality of your landing page.
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Keep in mind that Facebook values quality content.
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The more your ad is relevant to a person, the more it will likely win, even if your bid is lower than your competition.
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Create ads by keeping value in mind and you should be fine! 😉
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16/06/2021

Maybe there really are just things that pull you back even when you try to leave it behind. 😂

This was a photo taken back in 2018 during my US trip. At the time, I was I would say directionless… 😉

After a year of agency work, I told myself that I’d steer away from the complexities of paid ads.

And when I had this picture taken outside the Facebook HQ, my only goal was to do it for the ‘gram really…

Only to find out I’d be pulled back again in the paid ads world the following year 😉

Then earlier this year, I was no longer keen to run Facebook Ads. I was ready to jump to be an account manager, be a full-time copywriter or try a different platform…

But I met an amazing agency 😍 and even when iOS14.5 update finally happened, I was ready to brave the storm with them.

There will really be days when you would feel like giving up. Those are all valid reasons and not merely excuses.

But when you find yourself craving that same thing that makes you want to quit at times? Trust me, it’s a phase and you’ll want to stick around. 😉

There may be days when you’re going to question where you are at. But don’t worry, you are right where you should be!

02/06/2021

Interesting how ads will disrupt Facebook Groups... 🧐🤔
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Not seeing this yet? Don't worry! Facebook is still testing this placement. More details here: https://www.facebook.com/business/help/544340026341679

24/05/2021

Good job, Twitter!

Dear Facebook, I hesitated a bit before clicking “Allow” 😂😅

27/04/2021

When deciding whether to buy a product or not, what's the first thing you usually look for? 🤔
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Well, apart from its features, benefits and if it could be the one we're looking for, most of us look at:
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✅ Reviews
✅ Ratings
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"Are there people who found the product useful?"
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"What were the common issues encountered by buyers?"
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"Does this store have more reviews than its competitor?"
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NO DOUBT that you want proof from other people who also bought the product you're interested in!
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And this is exactly why is ESSENTIAL for every business.
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Social proof is said to influence people’s buying triggers. It helps them decide whether the product is worth it and somehow, gives assurance that the buying experience won't be a problem.
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Social proof helps:
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✔️ Support your claims
✔️ Improve your brand reputation + positioning
✔️ Increase sales
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And these days, gathering social proof is a lot easier.
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People actively share reviews and provide their comments. Some marketplace platforms even reward customers who provide feedback on the products they bought.
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Keep in mind that reviews aren't just there to convince potential customers to buy (or not buy)!
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It also provides first-hand insights on what customers think about your product, for you to make improvements.

15/04/2021

Gotta love BID CAP campaigns these days ❤️

26/03/2021

It's not every day you get to see your name on Google's first page search results 😅😅😅
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My profile also showed up on the first page results when using the keywords:
"Facebook media buyer ph"
"Fb ads media buyer"
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Do you also google your name or your job role every once in a while? 😉

08/03/2021

Happy International Women's Day - cheers to all STRONG women around the globe! 💪❤️

04/03/2021

This week, I had to deal with some ad account issues of my clients.
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- page-related issues 🙃
- Ads that needed approval ASAP 😂
- Ads that were incorrectly tagged under the Special Ads Category 🤦
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Almost every day I have been reaching out to the Support Team. I also found it weird that one of my clients is unable to send a message to Facebook Business Support (Isn't that available to all?🤔)
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TBH, they have been very helpful and I can immediately relay the responses to my clients. So, when the bot asked me about my overall experience, I had to send "Very Helpful" THRICE 😂🤣😅
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I'm kidding. Of course, that was unintentional. HAHA

25/02/2021

Was casually browsing then this popped up for the first time!

Looks like we’ll see more of this soon... 🤔

22/02/2021

Would you say YES to this instead?? 🤔

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Opening Hours

Monday	09:00 - 20:00
Tuesday	09:00 - 20:00
Wednesday	09:00 - 20:00
Thursday	09:00 - 20:00
Friday	09:00 - 20:00
Saturday	09:00 - 20:00

Website

https://nicacfm.com/

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