FMCG Gurus

FMCG Gurus FMCG Gurus is a world leader in market research helping companies in areas such as consumer research, product development and idea generation.

We provide global analysis, market data and consumer surveys to ensure you make the best decisions possible.

💊 30% of global supplement users only take supplements for one year.As consumer expectations evolve, efficacy alone is n...
18/06/2026

💊 30% of global supplement users only take supplements for one year.

As consumer expectations evolve, efficacy alone is no longer enough. Brands need to deliver health solutions that are convenient, engaging, and fit seamlessly into everyday life.

Changing attitudes toward wellness, value, and innovation are reshaping the food, drink, and supplement industries, creating new opportunities for brands to connect with younger consumers through formats, experiences, and benefits that align with their lifestyles.

🔗 Discover more in our Trend Report: Beyond Capsules - How Brands Are Repositioning Supplements for Younger Consumers:
https://ow.ly/SGaV50Zefu5

💊 30% of global supplement users only take supplements for one year.As consumer expectations evolve, efficacy alone is n...
18/06/2026

💊 30% of global supplement users only take supplements for one year.

As consumer expectations evolve, efficacy alone is no longer enough. Brands need to deliver health solutions that are convenient, engaging, and fit seamlessly into everyday life.

Changing attitudes toward wellness, value, and innovation are reshaping the food, drink, and supplement industries, creating new opportunities for brands to connect with younger consumers through formats, experiences, and benefits that align with their lifestyles.

🔗 Discover more in our Beyond Capsules: How Brands Are Repositioning Supplements for Younger Consumers report:
https://ow.ly/taMu50Zefu6

36% of global consumers prioritize sustainability claims when choosing food, while 35% say the same for drinks. 🌍While s...
05/06/2026

36% of global consumers prioritize sustainability claims when choosing food, while 35% say the same for drinks. 🌍

While sustainability remains important, it is no longer enough on its own to influence purchase decisions. As financial pressures persist, consumers prioritize factors such as price and quality.

For brands, this signals a clear shift: sustainability must move beyond ethical messaging and be linked to tangible consumer value to remain relevant. 🌱

🔗 Discover more here: https://ow.ly/4tPi50Z7W9P

Our latest industry feature explores how functional food and beverage brands are redefining indulgence through emotional...
28/05/2026

Our latest industry feature explores how functional food and beverage brands are redefining indulgence through emotional wellbeing, comfort, and guilt-free experiences.

As consumers continue to navigate busy lifestyles, financial pressures, and emotional fatigue, there is growing demand for products that deliver more than just nutrition. Food and drink are increasingly being positioned as tools for mood enhancement, relaxation, reward, and everyday emotional support.

FMCG Gurus’ consumer insights highlight how emotional wellness is becoming more closely linked to product choice, with consumers seeking products that balance health credentials with enjoyment, reassurance, and convenience.

The article explores how brands can tap into the “feel-good factor” through functionality, positioning, and sensory appeal, while avoiding messaging that feels overly clinical or restrictive.

🔗 Read more here: https://www.supplysidefbj.com/market-trends-analysis/functional-foods-deliver-guilt-free-indulgence-emotional-rewards

🎤From IFE to Vitafoods Europe, we’ve been sharing the latest insights shaping the future of food, drink, health, and wel...
27/05/2026

🎤From IFE to Vitafoods Europe, we’ve been sharing the latest insights shaping the future of food, drink, health, and wellness.

Our recent presentations included:

‘Serving Up Wellness for 2026’
Exploring how consumers are redefining health through everyday food and drink choices.

‘Raising a Glass to New Drinking Habits: What’s Behind the Consumer Shift in Beverage Behavior?’
Looking at how moderation, wellbeing, and evolving social occasions are influencing demand for alcohol alternatives and new drinking experiences.

‘How to Leverage the Feel-Good Factor to Appeal to Today’s Fast-Paced Consumer’
Exploring how consumers prioritize products that deliver immediate physical and emotional benefits, and how brands can position convenient, effortless wellness solutions that fit seamlessly into modern routines.

‘Market Opportunities for Nutricosmetics: Targeting the Skin Health Market with Food and Drink’
Highlighting the key trends, consumer expectations, and innovation opportunities shaping the beauty-from-within space.

It’s been great to see so many conversations around the future of consumer behavior, innovation, and product development.

If you’d like a copy of any of the presentation slides, please contact us at [email protected]

A few moments from our time at Vitafoods Europe last week! 🌞 📸 🌍During three busy days, we saw ongoing innovation across...
12/05/2026

A few moments from our time at Vitafoods Europe last week! 🌞 📸 🌍

During three busy days, we saw ongoing innovation across the industry, from ingredient-led development to new format innovation. There was a clear focus on how brands are continuing to evolve around changing consumer needs.

Outside of the event itself, we also had the chance to explore some of what Barcelona has to offer.

If you missed our daily video updates from the event, you can catch up on Days 1, 2, and 3 on our page.

P.S. Keep an eye out this week for our short-form interview series from Vitafoods Europe, where we spoke to experts on some of the key trends shaping the industry 👀

1 day to go until Vitafoods Europe! This Thursday, make sure you catch Michael Hughes’ session on 7th May at 10:30: “Mar...
04/05/2026

1 day to go until Vitafoods Europe! This Thursday, make sure you catch Michael Hughes’ session on 7th May at 10:30: “Market opportunities for nutricosmetics” 🗓️

As interest in beauty from within continues to grow, food and drink brands have an increasing opportunity to expand into the cosmetics space through products that support skin health. At the same time, consumers are facing rising barriers to maintaining skin health, from environmental factors to lifestyle and cost pressures.

This session will explore how brands can respond with credible, inclusive positioning, while delivering accessible and affordable solutions. It will also look at the role of nutricosmetics in supporting healthy aging, skin resilience, and everyday maintenance.

🔗 Add the session to your agenda here: https://ow.ly/lGXR50YT7Gf

Heading to Vitafoods Europe in Barcelona? Join us on Wednesday 6th May at 15:00 for Michael Hughes' session: “How to lev...
01/05/2026

Heading to Vitafoods Europe in Barcelona? Join us on Wednesday 6th May at 15:00 for Michael Hughes' session: “How to leverage the ‘feel-good factor’ to appeal to today’s fast-paced consumers”

As consumers take a more proactive approach to their health, they’re looking for products that support their wellness goals in a convenient, enjoyable way. At the same time, busy lifestyles and information overload mean that simplicity, instant gratification, and sensory appeal are becoming more important than ever.

This session will explore how brands can move beyond traditional health positioning and instead create products that feel aspirational, accessible, and easy to integrate into everyday routines.

🔗 Add the session to your agenda: https://ow.ly/YOpx50YT7uh

Heading to Vitafoods Europe in Barcelona?Mike Hughes, our Head of Research and Insight at FMCG Gurus, will be speaking a...
30/04/2026

Heading to Vitafoods Europe in Barcelona?

Mike Hughes, our Head of Research and Insight at FMCG Gurus, will be speaking at this year’s event – and you won’t want to miss his sessions:

📆Wednesday 6th May | 15:00
“How to leverage the ‘feel-good factor’ to appeal to today’s fast-paced consumers”

🗓️Thursday 7th May | 10:30
“Market opportunities for nutricosmetics”

If you’re attending, these sessions are a great opportunity to explore how brands can respond to evolving consumer behaviors, from the demand for convenient, feel-good functional products to the growing opportunity within nutricosmetics and accessible skin health solutions.

🔗Add the sessions to your agenda:
Session 1: https://ow.ly/luZh50YSq9L
Session 2: https://ow.ly/gIbh50YSq9M

FMCG Gurus will be attending Vitafoods Europe in Barcelona from May 5th - 7th! 🌞As specialists in consumer insights acro...
29/04/2026

FMCG Gurus will be attending Vitafoods Europe in Barcelona from May 5th - 7th! 🌞

As specialists in consumer insights across the food, beverage, and supplement industries, we’re looking forward to connecting with industry professionals, exploring the latest innovations, and discussing how evolving consumer behaviors are shaping the market.

If you’re attending and would like to connect, we’d love to hear from you.
Get in touch at [email protected] to arrange a meeting.

See you in Barcelona!

Address


Website

Alerts

Be the first to know and let us send you an email when FMCG Gurus posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to FMCG Gurus:

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share