Media Marks

16/01/2026

Starting 2026 with big goals?

If you're curious about PR, love thinking, writing, creating, or just figuring out how brands speak to the world - come learn with us.

You’ll be part of real projects, real deadlines, real growth (no coffee-fetching here).

🎯 You: organized, proactive, curious, good with words
📍 We: Sofia-based, flexible, supportive, creative Send us a short hello + your CV at [email protected]

Let’s make some media magic together.

18/12/2025

We are truly proud to share that the campaign “Разпознай Лупуса”, created for our partner AstraZeneca Bulgaria, part of AstraZenecaBalkans, received two first-place awards at the Leaders of Influence Awards 2025 - in the categories Agent of Change and Network of Influence. 🏆

What makes this recognition especially meaningful to us is not just the awards themselves, but what they stand for. This was a campaign built on real stories, trusted medical expertise, and a clear purpose - to help people recognize symptoms earlier and take action sooner.

🙏🏻 Thank you to AstraZeneca Bulgaria for the trust and partnership, and to everyone who contributed their voice, knowledge, and time to help make lupus more visible and better understood.

01/12/2025

Media Marks had the privilege to be the partner behind Novo Nordisk Bulgaria and their obesity disease awareness campaign “My Weight is My Health”. For them we executed the media launch that gathered a powerful panel of voices – Novo Nordisk Bulgaria’s General Manager, a person living with obesity, an Endocrinologist, and a Psychologist. The event has been attended by key health, business & lifestyle journalists and started an open and impactful discussion on obesity.

🚨 Did you know? Over 2 million people in Bulgaria live with overweight and obesity, and Bulgaria ranks 5th in Europe for childhood obesity.
💡 The Goal: To raise awareness and help people see obesity for what it truly is – a complex, chronic disease that deserves care, understanding, and support.

🙏 We are proud to be a part of this important campaign addressing a critical issue that is not discussed enough.

📷 Sharing some moments of the launch below!

04/11/2025

Over the past five years, our journey from a boutique agency to a 17-business ecosystem has proven one thing: when strategy is at the center, creativity multiplies value.

In a recent interview for Manager magazine, Elena Staneva, Simona Vladislavova Klimentova, and Tsvetelina Ilieva share how we’ve placed strategy management at the heart of everything we do — delivering campaigns that drive business results, not vanity metrics.

🏆 Propaganda Group, our strategic hub, was named Agency of the Year 2025 by the Bulgarian PR Society. Media Marks partners with brands to turn communication into measurable growth.
And as part of this evolution, we’re proud to introduce Hypelinker — a full-service influencer & UGC marketing agency built around innovation and insight, backed by data.

👇 Read the full interview here: https://bit.ly/3WAzmAH

12/08/2025

Media Marks had the privilege to lead the concept and strategic ex*****on of LG’s Service Tour that focused on Energy Efficiency – a project that goes beyond borders, already realised in Bulgaria and Serbia.

🙌 This year’s edition visited three new cities – Blagoevgrad, Shumen, and Ruse – under the motto “Life’s Good with Smart Solutions from LG.” The roadshow offered free appliance servicing, hands-on product demonstrations, and expert workshops on how smart technologies can make everyday life easier, cut energy costs, and protect the environment. To make the experience truly engaging for all ages, our team created a custom energy-saving puzzle for kids – a playful way to learn how small daily actions can make a big difference. For adults, we developed an interactive mobile app showcasing in a fun and immersive way how smart products could better their lifestyle.

➡️ From interactive activities in local squares to educational sessions in schools, in a world where energy efficiency is no longer optional but essential, LG continues to set an example by turning awareness into action.

Through initiatives like this, our client proves that meaningful innovation can inspire real change – for our better future. And we are proud to be their partner in this. ✨

14/03/2025

Proud to be part of Propaganda Group – an ecosystem that is redefining the communicational landscape with bigger and bolder vision towards the future. 🙌🏻

Media Marks was founded with the belief that innovation, strategy, and vision must go beyond today so we can build lasting partnerships, guide our clients through every challenge, and create strategies that stand the test of time. As consultants and strategists, we don’t just deliver solutions—we grow alongside those who trust us. 🙏🏻

➡️ This interview for TB Magazine with the founder of Propaganda Group , Ivan Yanakiev, gives you a closer look at our business model, our great team and how we shape what’s next.

💭 Read more here: https://bit.ly/3Dh0nD0

In a recent interview made by Ina Georgieva and published in the 10th-anniversary issue of the Almanac of the most successful businesses in Bulgaria, our CEO - Ivan Yanakiev, shared insights into the company's evolution and strategic vision in such details for the first time in public. ✔️

🙌🏻 Propaganda was founded amid global pandemic, economic crisis and societal uncertainty. It started as a boutique agency and in just four years it has evolved into Propaganda Group – an ecosystem of 6 communication agencies and 13 other businesses across media, commerce, and high-tech start-ups that collaborate with each other while maintaining independent growth.

🎙️ Ivan emphasized the importance of visionary in business, stating, "We don't focus on today. We seek the future three years ahead." The foundation of Propaganda’s expansion and success is a combination of forward-thinking, an exceptional team of professionals, being a highly predictable partner (inside and outside), collaborative mindset as well as deep social capital and trust.

➡️ Propaganda Group’s communication business operates as follows:
✔️ Propaganda: the strategic heart of the group, led by Elena Staneva. Our flagship brand overarches all six agencies and focuses on strategic communications, business consultancy and business development. Propaganda is working predominantly with large international clients.
✔️ Media Marks: the Propaganda’s PR and marketing communications hand, led by Simona Vladislavova Klimentova - one of Bulgaria’s most accomplished PR experts with extensive experience in managing of PR teams.
✔️ Currant Creative Studio: being the oldest agency in the group, Currant is a multidisciplinary creative studio, managed by Yanakiev – absolutely recognized leader in the creative industry, with numerous international recognitions, including Cannes Lions.
✔️ Blue House Digital: the ultimate digital communications and social media expert in the group, having a solid experience in management of significant festivals, concerts as well as sports management.
✔️ Hypelinker: led by Cvety Ilieva, it’s an evolving platform focusing on influencer marketing, operating internationally.
✔️ ETI – Events Team Inclusive Agency: managed by Veneta Tashkova, it’s our guru in everything people can touch and feel with focus on events, production, retail and trade marketing.

Beyond Propaganda Group, Ivan is also third term in-a-row Chairman of the Management Board of Bulgarian Public Relations Association (BPRA).

Propaganda Group's commitment to innovation and strategic foresight positions us as a dynamic leader in the communications industry, that quickly adapts to the evolving business landscape.

💭 Read more here: https://bit.ly/3Dh0nD0

17/02/2025

Congratulations to LG on this exciting new chapter! 🤩

The opening of the first exclusive LG store for HVAC Solutions is a remarkable milestone, and we are truly honored to be part of this journey. For years, we’ve had the privilege of working alongside LG, and we couldn’t be prouder to support their growth and innovation. 🙏🏻

📍You can find the new store at 16 Tsarigradsko Shose Blvd., Bl. 11.

Here’s to many more successes ahead!

30/08/2024

We partnered once again with our client - LG on an exclusive event for their closest media partners! 🤩
We brought them together to showcase the newest products in the Bulgarian portfolio and boost brand awareness while generating valuable media coverage and spotlighting LG's latest technology. 🙌🏻

Huge thanks to LG for trusting us every day! 🙏🏻

02/07/2024

That’s hot! 💁🏼‍♀️ Name a better trio - Paris Hilton, Natali Trifonova and...Razr.
The iconic Motorola Razr. 🤩

20 years later after its first launch, this iconic flip phone line makes a triumphant comeback, debuting a better than ever revamped look! 🔙 The heart of Brooklyn pulsed with excitement as Motorola unveiled the highly anticipated Razr 50 lineup – the Razr 50 Ultra and Razr 50. 🙌🏻

We were thrilled to be invited along with Natali Trifonova by Motorola to experience this night of innovation firsthand. The atmosphere was electric, filled with the magic of a world-renowned magician and the unforgettable beats by Paris Hilton - DJ, Diva & an ICON. ✨

🙏🏻 A BIG thank you to Motorola Bulgaria for including us in this momentous occasion!
What a night to remember!

12/06/2024

We're thrilled to be part of LG's recent campaign - LIFE IS GOOD WITH LG – ANYWHERE, ANYTIME! 🙌🏻
Our team secured extensive media coverage, showcasing not only our client's latest technology, but also their nice gesture for their current users: FREE repairs on LG products that are already out-of-warranty!

Visitors in Plovdiv, Stara Zagora & Burgas got to:
✅ Try out LG's cutting-edge products (hello, MoodUp fridge!)
✅ Enjoy free repairs on LG TVs, monitors & appliances!
✅ Dive into interactive experiences & fun surprises!

The campaign generated a buzz and welcomed a lot of visitors in front of the camper thanks to all efforts from LG to make life better and to all the positive media coverage!
We're proud to leverage our strong relationships with Bulgarian media to achieve exceptional results for our clients and to be part of such meaningful campaigns.🙏🏻