Composion (2026)

Composion is the brand identity design studio of award-winning designer and speaker Rachel Perez. Rachel specializes in branding, logo design, website design, and messaging for mission-driven organizations in health and wellness, veterinary medicine, counseling, MedTech, diagnostics, and related service-based industries. From physicians and veterinarians to mental health providers, specialty clinics, fitness studios, and holistic wellness businesses, Rachel helps organizations build brands that connect with the right audience and reflect the quality of their work. She also speaks on branding, trust, and visibility, helping audiences understand how strong businesses can stand out through clear messaging, aligned visuals, and consistency.

25/07/2026

The best practice doesn’t automatically win. The one people understand and trust does.

You’re great at what you do, but if your brand isn’t showing that, the right clients won’t know it.

I know branding is the last thing you have time for when you’re busy doing the actual work. That’s where I come in. I help health and wellness businesses close that gap so your brand finally matches the quality of your work.

Ready to become the obvious choice?

Book a Fit Call at the link in my bio.

30/06/2026

One night, I was lying in my hammock staring up at the stars, and there was a full moon overhead. I started thinking about how strange it is that the moon, which doesn’t even produce its own light, somehow outshines thousands of stars that are actual burning miracles of the universe.

Why does the moon win our attention?

Imagine, for a second, that you are a star. You’re enormous. You’re ancient (in a good way 😉). You produce this insanely bright and beautiful light. You are the most incredible thing in the sky!

And yet… nobody is looking at you. They’re all looking at the moon, this tiny, dusty rock that doesn’t even produce its own light. Because from where the humans are standing, you look the same as every other star in the sky.

But the moon is unmistakable. It has a distinctive shape. It shows up consistently. It feels familiar, and familiarity is what builds trust.

It’s not that the moon is more impressive than the stars. It isn’t. It’s just easier to recognize.

The most impressive business is not always the one that gets chosen. The clearest one does. The one people can recognize, remember, and trust from where they are standing.

So if your work is strong, but the right people still aren’t seeing it, the answer probably isn’t to work harder. It’s to become more unmistakable.

It’s to be the moon.

That’s the theme for this month’s Moon·Lit Musings, my monthly newsletter for health and wellness leaders that want to become the obvious choice.

Want it in your inbox on the next full moon? 🌕

Subscribe here: https://mailchi.mp/composion/subscribe-to-moonlit-musings

20/06/2026

I designed a seamless pattern for Linden Grove. It’s built from the same flowing shapes that appear in the organic enclosure around the logo and the flowing graphics on the van wrap. It creates a soft, natural texture that can be used in different color combinations for backgrounds, print materials, social graphics, packaging, or anything that needs a little more branded visual interest.

A strong brand system is not just one logo used over and over again. It’s a collection of visual elements that work together to create a feeling. For Linden Grove, that feeling is grounded and nurturing.

14/06/2026

🌑 Today is the new moon.

Which means we’re halfway to the next full moon.

Every full moon, I send out Moon·Lit Musings, my monthly newsletter. It's a health and wellness-focused mix of branding tips, design reflections, creative inspiration, and whatever else is orbiting my brain that month.

This month's edition features stars and stories worth looking up for.

Want it in your inbox when the moon is full? Subscribe now.

🌕 https://mailchi.mp/composion/subscribe-to-moonlit-musings

13/06/2026

I’ve expanded the Linden Grove identity into a van wrap design so that the brand feels as consistent on the road as it does online. Since this is a mobile service, it’s important that the customer experience feel just as thoughtful and cohesive in person as it does digitally.

The design features flowing organic elements inspired by the logomark to create a soft, natural feel with a sense of movement. Those shapes also serve as a subtle reference to qi and the idea of energy flow, tying the visual system back to acupuncture and the integrative approach at the heart of Linden Grove.

Most importantly, I wanted to keep it simple. A van wrap has limited time to make an impression, so rather than overloading it with too much information or too many graphics, I focused on making the key message easy to notice and remember.

31/05/2026

What makes someone feel like they’re in the right place the moment they land on a website?

I expanded the Linden Grove identity into a website concept to show how the brand could begin to come to life. I wanted the site to feel as warm and reassuring as the care Linden Grove provides.

The top of any homepage has to work hard. It needs to capture attention, explain what the business does, and create an emotional connection right away.

For Linden Grove, the headline “Comfort Begins at Home” speaks to the emotional heart of the brand and the idea that pets often feel safest and most at ease in their own environment. The supporting line adds clarity by explaining that Linden Grove offers mobile acupuncture and integrative wellness for pets with pain, helping communicate both the service and who it is for right away.

The message is reinforced visually through the choice of colors, imagery, typography, and the overall design style. Each of those elements work together to help the brand feel aligned.

A homepage is most impactful when the visuals and messaging support each other from the very first glance.

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https://composion.design/

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