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If you aren't sure what to say in a newsletter, you must go back to who your ideal client is and talk about their proble...
02/07/2021

If you aren't sure what to say in a newsletter, you must go back to who your ideal client is and talk about their problems. Share how your services are the perfect solution to those problems. If you just don't have time that you can dedicate to creating and sending a newsletter, and if there is no way you'll remember to do it consistently, you aren't without hope. It's time to outsource that task. Aside from your website design, ensuring that you have a consistent and effective email marketing strategy is the most lucrative marketing investment you'll ever make. (Just look at the stats.)

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Sharing knowledge is never wrong as long as you are crediting the source. Being inspired by someone else's business, the...
30/06/2021

Sharing knowledge is never wrong as long as you are crediting the source. Being inspired by someone else's business, their pricing model, their service packages or even their portfolio is also not wrong... But if you find yourself tempted to copy and paste their website verbiage or duplicate their designs (be it for a virtual rendering, for your new logo or something else), check yourself. What they are doing might be great for them - honestly, you can't really know for sure - but you can be certain it will not be great for you.

Your brand, service offerings, and marketing should be aligned with your ideal client and you should be so busy serving them that you don't have time to stalk your colleagues or competitors. In fact, if you have a niche market and target client, you will naturally eliminate your own competition.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Your social media schedule should be far simpler than what you've been told. You only need to post three times per week,...
25/06/2021

Your social media schedule should be far simpler than what you've been told. You only need to post three times per week, ensuring that you have one personal post and one portfolio/inspiration post, and one educational/tip post. Create a posting schedule that is easy to maintain, such as every Monday, Wednesday, and Friday.

Because Instagram and Facebook operate similarly, you can sensibly post the same content to both platforms. However, the hashtag sets I described earlier should only be used on Instagram. LinkedIn is a good place to share personal captions of a more professional nature, some of your best portfolio images, and your recent blog posts.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

You don't have to wait for a certain number of clients or a certain dollar amount in your bank account before you declar...
23/06/2021

You don't have to wait for a certain number of clients or a certain dollar amount in your bank account before you declare to the world that you won't touch a project for less than $10,000 (and honestly, that is pretty darn low for the home industry). As long as you are marketing in such a way that ensures your perceived value aligns with that dollar amount - and most importantly - as long as you are providing a level of service and an end product that matches or exceeds that dollar amount...

My friend, you can charge whatever the heck you want, as much as you want. There are people who will pay you without batting an eye because you were able to prove yourself to them before ever meeting them. If you are going to play with the big girls (and boys), you'd better be ready to level up and stand out.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

If you don't have a defined sales funnel for your home industry business, you'll find that marketing feels very difficul...
21/06/2021

If you don't have a defined sales funnel for your home industry business, you'll find that marketing feels very difficult and expensive. You might even feel like nothing is working - which is not a great feeling to have! I've talked for dozens of hours on the importance of having a sales funnel, and today I'm breaking down the framework of an ideal home industry sales funnel.

Consider this a template for getting more leads, faster. This is your roadmap to marketing that is fruitful and measurable. You won't want to miss this episode of The Kate Show. Follow the podcast on Spotify, Apple Podcasts, or Google Play.

Are you unsure about what to post on Instagram for your business? Do you ask yourself what should I say in the captions?...
18/06/2021

Are you unsure about what to post on Instagram for your business? Do you ask yourself what should I say in the captions?

Your caption doesn't need to relate to your photo. For example, I might post a photo of a latte. Does that mean my caption should clearly outline my undying love for the Irish cream latte? Not necessarily. If I want to talk about the latte, I might use it as a springboard to share my Irish heritage or to share that I'm exhausted from a long night with my little girl, or that the struggles of a work-at-home-mom are oh-so-real.

Or, I might just start talking about marketing. Why? Because the photo's job is to get the attention of your fans. The caption is more important than the image you post. The caption is what will create interest, intrigue, friendships, and business relationships.

Your captions should contain information on one of the following each time you post: A sneak peek into who you are aside from your business, a tip or a story that relates to your services, or details about one of your past projects.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Some of the most successful interior design firms we work with aren't successful because they offer a bazillion services...
16/06/2021

Some of the most successful interior design firms we work with aren't successful because they offer a bazillion services at various price points. They are successful because they are clear about what they will and will not offer and have set their prices accordingly, deterring bargain hunters or DIY'ers and attracting leads with disposable income who will truly trust and value what they do.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Use fresh air, prayer, and meditation to remove creativity blocks. Whether you are working on your own marketing or tryi...
11/06/2021

Use fresh air, prayer, and meditation to remove creativity blocks. Whether you are working on your own marketing or trying to put together a unique plan for a client, facing a mental roadblock can feel like the biggest waste of time. I've found the best way to navigate that is to do something completely unrelated (laundry, play with my daughter, vacuum - housework is my therapy). I also make time to do a God-centered meditation at least once per day, usually in the early morning. This centers my mind and soul, helping me be more proactive and less reactive throughout the day.

Figure out what ongoing help you need. If you are anything like me, you've been told many times that you need to ask for more help. In order to get the right type of help, however, you need to be specific about what you need. Childcare on specific days of the week or certain times of the day? Outsourcing something in your personal life (like house cleaning or lawn care)? Outsourcing something in your business? In my case, I need an afternoon daycare for my daughter. Once that begins, I'll dedicate those hours to my deep work and reserve mornings for less intense tasks, such as personal chores and errands.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Many of our clients here at the Socialite agency struggle with various marketing issues that all boil down to one thing:...
09/06/2021

Many of our clients here at the Socialite agency struggle with various marketing issues that all boil down to one thing: A lack of confidence. That’s why it is the mission of my team to provide everything from beautiful newsletters to killer websites. Sure, it’s about helping our clients get more clients. But it’s also about the heart of the issue:

Helping home industry pros feel confident in their online presence and increase their perceived value so that they can charge the rates the want, get the projects they need, and grow a business they love.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Memberships are great ways to create leveraged income for your business, but if they are truly that easy to run, more pe...
04/06/2021

Memberships are great ways to create leveraged income for your business, but if they are truly that easy to run, more people would have them. I'm not going to paint some idealistic picture of running a membership, but I'm not going to be shy when I tell you about the payoffs, either.

It can be so easy to go off the rails when trying to offer the best customer service to your members. You might find yourself saying yes to things that aren't actually covered in the membership, putting you a step removed from the leveraged income model and making you feel more like a custom service provider. Know when to say no, and know when to innovate. Is there a way to offer a deliverable at a scale that feels custom to the member but is efficient for you to provide? There might be a way, and you might be the first to discover it.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Whether you’ve been in business 10 years or 10 minutes, you know you can’t make money off wishes and dreams. But, you ca...
02/06/2021

Whether you’ve been in business 10 years or 10 minutes, you know you can’t make money off wishes and dreams. But, you can intentionally grow your business with a strategy. That’s where our sales funnel comes into place. It begins with your website and ends with email marketing. Stop hoping your next marketing idea will work and do something that has proven to work over and over again.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

Are you confused about SEO? Are you worried that your interior design, home staging, or workroom website won’t be found ...
28/05/2021

Are you confused about SEO? Are you worried that your interior design, home staging, or workroom website won’t be found on the first page of Google? Just like social media, SEO has been over-complicated, overthought, and completely blown out of proportion. In fact, SEO anxiety has driven many business owners to spending hundreds of dollars they’ll never get back, all in the hope of “getting on the first page of Google.”

Search engine optimization (SEO) is a long-term strategy and won’t provide instant results. It is bolstered by social media, blogging, and a good site design - but each of these are pieces of a bigger pie. It isn’t wise to rely on just one avenue to make your SEO a success.

Get marketing templates and scripts for your home pro business at www.socialitevault.com

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