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In today's competitive world, advertising plays a vital role to promote sales of each and every product.Without advertisement, no product exists in the market. competition has its own role in the existence of a product in the open market. Even the well-established business houses are fully dependent on advertisement. Thus advertisement brings radical changes right from the launching of the product and to its final marketing. Hence the importance of the advertisement cannot be underestimated. Hence lies the importance of LAVANYA CINE ADS is one of the best and biggest Theatre Advertising Agency in SOUTH INDIA and also PAN INDIA WIDE. we helps you to promote the sale of a particular product or brand in a positive healthy manner.

ADVANTAGES OF THEATRE ADVERTISING REASEARCH SHOWS THAT 83% OF VIEWERS CAN RECALL THE ADS THEY SAW IN A MOVIE THEATRE. Any print, radio, television and other mediums used in conjunction with each other; but Cinema advertising is one form of advertising that sets itself apart from all other forms of advertising. Cinema advertising has double or triple the impact on a campaign. It provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, perfect to get your message across. So how does Cinema advertising work and why does it turn out to be affective.

To begin with, this form of advertising is something that an audience goes to see not intentionally but inadvertently. Very different from Radio, Print, TV or Digital advertising where an audience has the freedom to change the frequency, flip the page, change the channel or close the window. The moment a person enters a multiplex or a theatre, branding on every possible property starts. From buying tickets to entering the auditorium, branding is everywhere. This repetition of advertisements or branding leads to reiteration in the minds of the audience. The repetition of a brand subconsciously gets registered in the brain making a brand's recall value higher and building brand awareness.

Unlike typical advertising where an audience is made to experience an advertisement, Cinema advertising takes a plunge as compared to other forms by not pushing the audience. This act of not infiltrating the space of an audience creates a positive image of a brand and hence appeals more. In simpler terms, the audience approaches the brand instead of assertive direct marketing, also makes the process of communication unforceful and unique.

Brands can reach out to the audience but the ones that reach out to them in an immersive way takes the lead. And this strategy can only be implemented in Cinema halls and multiplexes where a product can be placed or offered to experience. An air freshener product can be installed in the washroom or sprayed in the theatre before during or after the show. This one of a kind experience to the audience gives more strength to the brand and also opens avenues to different types of ideas and innovation to reconnect with them by breaking the monotony.

Interaction with the audience is another aspect which may deeply effect the consumer's decision to opt or buy a particular brand. In conjunction with experience, interaction opens up whole new types of avenues, the brand can use to its potential to reach out to them. As the interaction is itself dynamic in nature, an interested consumer can explore more about the product in turn giving an added advantage to the brand to earn their trust. An activation executed by a brand or a service is an example of a live interaction between the two where both can benefit from one another

Another benefit that brands can get is targeted and strategic approach, which surely leads to less wastage of budget and logistics. Keeping in mind the target age group which might come to watch a film, the demography where a Cinema is located, a brand can collect the data and information which can help them further improve their product or simply take feedback.

The beauty of Cinema advertising happens to be in its diversified media options where all kinds of opportunities exist for a brand. A brand can strictly confine it to a branding option i.e. a furniture company will only do branding on the seats of a theatre but can also make itself heard on different media formats available in the Cinema. There aren't any limitations to explore and to make the use of the space in Cinema apart from the aesthetics of the space.

Effective movie theatre advertising can also include one-on-one promotions, partnering with events or sponsorships and can be conducted at the venues themselves, with marketing teams promoting a variety of products to consumers as they are waiting in line or approaching the theatre.

Cinema Advertising

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