Independent Communications Strategy - ICS

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Independent Communications Strategy - ICS

ICS is a boutique, women-led, bilingual communications agency based in Phoenix, AZ. We let our work speak for itself. Why?

We help businesses & organizations connect with the bicultural market through multiple communication strategies: public relations, social media, trans-creations, & more. Independent Communications Strategy (ICS) is led by independent, strong and professional women who have the same vision and purpose in mind. We joined forces to help businesses and organizations succeed in the evolving multi-layered Hispanic market. At Independent Communications Strategy we work as a team to successfully achieve the marketing and communications goals of our clients. Together, we have more than 25 years of experience and a true passion for the field. ICS is more than our clients’ agency – it becomes part of your business or organization. We want our clients to feel we are part of their own team. Because we take pride in every single project we take on and believe results happen when working in unison.

16/09/2026

Hispanic Heritage Month is here! 🌻
At ICS, being Latina-owned is more than a line in our bio. It’s part of who we are and how we show up in our work.
It’s the languages we speak, the stories our families pass down, the traditions we keep alive, the food that brings everyone to the table, and the communities that helped shape us. ❤️
Over the next month, we’re celebrating culture, language, family, community, and entrepreneurship and sharing a little more of what makes our roots so special. ✨
Follow along as we celebrate our heritage, share some stories, and support the incredible people and businesses that make our communities what they are.
¡Feliz Mes de la Herencia Hispana!

15/09/2026

What does working remotely look like when your office can go wherever you go?
💻👜This month, we’re giving you a peek at what our team carries with them while working offsite.
First up, Abigail Duarte-Zaragoza is showing us what’s in her work bag and the essentials that come along for the ride.
What’s one thing you always have in your work bag? 👇🏻 Tell us in the comments!

11/09/2026

Today, 25 years later, we remember the nearly 3,000 lives lost on September 11, 2001, and honor the first responders, families and communities forever impacted by that day.
We remember their lives, their courage and the strength shown in the days that followed.
We will never forget.

09/09/2026

✨ What we would’ve looked like in the ’80s… but make it Latina. 💃🏽📼💄
Big hair, bold looks, and plenty of personalidad. 😂❤️
We had to see what the ICS crew would’ve looked like in our ’80s

07/09/2026

This Labor Day, we’re celebrating the people and small businesses helping move Arizona forward. 💼🌵
According to the U.S. Small Business Administration’s 2025 Arizona Small Business Profile, Hispanics make up nearly 32% of Arizona’s workforce and own 23% of businesses across the state. Those numbers represent the talent, ideas and entrepreneurial spirit helping our communities grow.
Como una empresa Latina y women-owned, nos enorgullece ser parte de esa historia. Y hoy, especialmente, celebramos a nuestro equipo de ICS y todo el trabajo, creatividad y corazón que ponen en cada proyecto. ❤️
Because behind every campaign, every idea and every success, hay gente que lo hace posible.
¡Feliz Labor Day from ICS!

04/09/2026

Q4 is less than a month away. 👀
It might feel a little early to start talking about the end of the year (and 2027), but now is actually a good time to look at what’s coming up.
Are there year-end campaigns that need to get started? Community events or outreach coming up? Projects that need a communications plan? Or things you already know are coming in early 2027?
Getting some of that planning done now can save you from the end-of-year scramble later.
And if communications keeps getting pushed to the bottom of the to-do list, we can help with that. 😉

26/08/2026

Today, we’re celebrating the women who lead, inspire, create, build, and make space for others to grow. 🧡
Take a look at the blog our founders Reyna Gtz. and Abigail Duarte-Zaragoza put together to share their thoughts on how far we’ve come, recognize the impact women are making, and support the women who will lead the way tomorrow.
Link below 👇
🔗 https://bit.ly/WMNSEDBlog
Happy Women’s Equality Day! 🌸

20/08/2026

August is National Dog Month, so naturally, we had to give some love to the four-legged members of the ICS family. 🐾
We asked our team one very important question: If your dog joined the ICS team, what would their job title be?
The answers did not disappoint. 😂🐶
Meet the pups and their very official roles at ICS. We think they’re more than qualified.
Now it’s your turn! If your dog joined your team, what would their job title be? Check out our story template to create your own🐾

14/08/2026

National Wellness Month is a good reminder that taking care of ourselves doesn’t have to be complicated. 🧡
At ICS, we all have little things that help us reset, recharge, and stay grounded during busy days. From getting outside and taking a walk to unplugging, making time for hobbies, connecting with loved ones, and simply taking a moment to breathe, wellness can look different for everyone.
So, what’s in your wellness toolkit?
Share one habit that helps you feel your best.

13/08/2026

Throwing it back to last year’s ICS retreat! 🧡
We spent the day learning, growing, and getting to know each other a little better through professional development and team-building activities. Of course, there were plenty of laughs along the way, too!
Grateful for this team and the time we get to spend growing together. ✨

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http://icstrategyaz.com/

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