Lipsmm

22/07/2019

Why is it important to promote a personal brand? 🔥

A personal brand is an integral part of big business. Because people are more likely to perceive a company with the addition of a person who has a stable personal brand. When the brand is combined with personal and company, the associations that arise in people with a personal brand are automatically transferred to the business.

For example, the man-brand David Beckham: is associated with success, exemplary family man, football player, philanthropist. Let's focus on its success most. He developed his "High Club" whiskey brand 🥃. Here a clear message to the audience - by purchasing these products, you become one of the club of successful people. Somehow it works. The main thing is to give a clear "message" to the target audience. Therefore, before starting a startup, your own business, first develop a strategy for a personal brand.

One of the priorities of the personal brand: ⬇️
"The brand has been share 24 times more often when it is posted by a person who has a personal brand than on a company's social media pages."

Here are examples of how a personal brand helps promote the company on the market 🔥

📌 David Beckham - Whiskey "High Club"

📌 Conor McGregor - "Proper Twelve" Whiskey

📌 Richard Branson - Virgin Group corporation

📌 Steve Jobs – “Apple”

22/07/2019

How does marketing affect business success?👨‍💻💵

Marketing is a driving force for business. Most start-up entrepreneurs believe that for a good start, an exclusive idea is needed and everything goes by itself. Unfortunately, this is not the case. Business is entirely up to the marketing strategy. There is even a saying: "A successful businessman is a good marketer."

If you are not able to promote your goods or services, you will not succeed.
So, how to start developing a marketing strategy?

In experienced marketers and agencies, everything starts with market analysis 📝 and competitors. In more advanced agencies, mathematical models are being built that predict future ROI. That's how we work at our agency. The article describes everything in details ⬇️🔥

https://www.lipsmm.com/influencer-marketing/

If you are new to marketing, your marketing strategy will consist of the following parameters:

📌 goal
📌 market analysis
📌 analysis of competitors
📌 target audience
📌 brand message
📌 brand voice
📌 content plan

There may be many such parameters , so you need to choose those parameters that have the greatest impact. Don’t know how to do this? Contact us, we will help 👄

Influencer Marketing Influencer Marketing is a way of promoting with the help of opinion leaders. As a rule, the Influencer can be a blogger, brand, group that unites people around him and people trust him. What is the difference between marketing and advertising? Influencer marketing is very diffic...

22/07/2019

Why do business need social media marketing? 📲

It's been a long time since the business could do without digital marketing. To date, almost everyone uses a smartphone and this should be used in their favor.

The media evolves: 📰newspapers - 📜 leaflets - 📻 radio - 🖥 television - 💻 internet - and finally 📲social media. When comparing social media with television, creating an online advertising campaign will be cheaper at times. Also, users are much more loyal to perceive ads on social networks than on other resources.

Now, businesses just need to create their own media where they can interact with their audience and offer products and services.

Don’t know how to create your show? Contact us.

Here we leave statistics about social media:

📌 3.2 billion active users
📌 2 hours. 22 min - the average time per day users spend on social networks
📌 53% of users use social networks to find reviews and recommendations for product purchases
📌 500 million active users of the instagram stories