The Oxígeno Project

14/07/2026

When Reuters sought expert perspective on PepsiCo's latest earnings and the consumer trends reshaping the food and beverage industry, it turned to The Oxígeno Project's founder, Katherine Machado O'Hara.

Drawing on decades of experience advising leading consumer brands across strategy, innovation, trade, public affairs, and consumer behavior, Katherine shared her perspective on the forces influencing one of the world's most recognized consumer companies.

Thank you to Thomson Reuters and Anuja Mistry for the opportunity and inclusion.

Americans built one of the world's ​great snacking cultures. Now PepsiCo is discovering just how fast that can shift.

13/07/2026

CLIENT PRESS: There are chefs. And then there are New York Times-quoted chefs.

Congratulations to Chef Isaac Bernal and thank you to The New York Times and Amanda Schupak for including his perspective. This story goes beyond cooking techniques to explore something Isaac has long believed: that food and health are deeply connected, and that what happens in the kitchen has the power to shape our well-being.

Congratulations, Isaac, on another outstanding national media feature.

They’re not exactly packed with nutrition. Here’s why dietitians love them anyway.

10/07/2026

Our founder, Katherine Machado O'Hara, shared her persective with Inc. Magazine.following PepsiCo's latest earnings and its response to changing consumer behavior, including the rise of GLP-1 medications.

Her take: Consumers haven't stopped snacking. They've changed what qualifies as a snack. PepsiCo's response of maller portions are a logical first step, but they only solve half the equation. They address how much consumers want to eat, not what consumers now expect from a snack.

The company is leaning into smaller, lower-calorie offerings to adapt to changing consumer appetites. Critics say it's not necessarily the answer.

07/07/2026

CLIENT PRESS: Javier Palomarez, President & CEO of the United States Hispanic Business Council (USHBC), has a new op-ed in RealClearPolitics Markets section. In the piece, Javier argues that reviewing the USMCA is an important opportunity to strengthen the agreement and ensure it continues to support American workers, manufacturers, and small businesses.

Thank you to RealClearMarkets for the opportunity.

I believe the Trump Administration made the right decision by not automatically renewing the United States-Mexico-Canada Agreement this week. That shouldn't be viewed as a rejection of free trade. It

01/07/2026

For its latest barbecue guide, Bon Appétit Magazine turned to Chef Isaac Bernal Carbajo for expert guidance on the essential gear every griller should own, from first-time backyard cooks to seasoned pitmasters. Throughout the feature, Isaac shares practical advice to help readers make smart investments and elevate their grilling experience.

Thank you to Francesca Krempa and the editorial team at Bon Appetit for featuring Isaac's expertise.

Congratulations, Chef!

Professional pitmasters on what you need for every era of your barbecue journey

30/06/2026

CLIENT PRESS: MSN featured Chef Isaac Bernal Carbajo in a standalone article highlighting his expert baking advice, using his guidance on lowering oven temperatures for moister, more evenly baked cakes. The feature draws from his growing body of national media coverage, reinforcing his reputation as a trusted source for home cooks across the country.

Congratulations, Isaac, on yet another milestone and another example of your growing authority in the culinary world.

Chef’s baking hack: Isaac Bernal advises lowering oven temperature by about 25 degrees for moister, more evenly baked cakes. Summer dessert shift: No-bake recipes are gaining traction as heat-conscious bakers opt for chilled, quick, and simple treats. From Jell-O to now: The no-bake trend has evol...

24/06/2026

CLIENT PRESS: In a recent feature with Cassie Womack from The Takeout, Chef Isaac Bernal Carbajo shared professional tips for elevating boxed cake mixes, including lowering the oven temperature slightly and extending the baking time for a moister, more evenly baked cake.

Boxed cake mixes yield a pretty good final product, but with this simple adjustment, it can be so much better. Here's what a baking expert recommends.

22/06/2026

CLIENT PRESS: NBC News featured Javier Palomarez and new national poll findings from the United States Hispanic Business Council on the economic pressures facing Hispanic small businesses. The report also explores how rising costs and economic uncertainty are influencing confidence among many business owners who supported the winning candidate in 2024.

17/06/2026

AGENCY SPOTLIGHT: The Washington Times for including shared our founder, Katherine Machado O'Hara perspective in "Can America Still Celebrate Together? The 250th Birthday Is About to Find Out." Katherine spoke to today's challenge isn't a lack of enthusiasm for America's 250th, but the absence of a singular national narrative in an increasingly fragmented media landscape.

Americans wondering when the nation’s 250th birthday party would get rolling were answered last weekend as the White House hosted the UFC Freedom 250 cage fight — an over-the-top patriotic spectacle that was either “tragically tacky” or “absolutely brilliant,” depending on your political...

16/06/2026

CLIENT PRESS: Yet another national media placement highlighting the culinary expertise of Chef Isaac Bernal Carbajo. In a recent interview with Real Simple, Isaac encouraged consumers to prioritize simple, recognizable ingredients when selecting a barbecue sauce.

Find the best bottled barbecue sauce, what ingredients to look for, and why chefs recommend Stubb's Original for balanced flavor.