The Oxígeno Project

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The Oxígeno Project The Oxígeno Project is a strategy-first creative agency blending psychology, PR, and design to move brands with purpose.

The Oxígeno Project (formerly The O’Hara Project) is a strategy-first creative agency blending psychology, PR, and design to help brands cut through the noise and connect in ways that perform. Based in New Jersey and proudly Hispanic- and woman-owned, The Oxígeno Project partners with clients across industries to create work with both soul and teeth — strategically, ethically, and emotionally. Fro

m national campaigns to grassroots wins, we help brands move people and spark conversations that matter. Our team thrives at the intersection of multicultural marketing, creative strategy, and purpose-driven storytelling, believing that the right idea can change the atmosphere of conversation.

CLIENT PRESS: Filmmaker Janice Molinari returns home to NJ, bringing Stronger Than You Think to the Garden State Film Fe...
17/03/2026

CLIENT PRESS: Filmmaker Janice Molinari returns home to NJ, bringing Stronger Than You Think to the Garden State Film Festival on March 28, spotlighting Ali Truwit’s journey as she transforms profound adversity into purpose.

A Bloomfield, NJ native and Emmy Award-winning filmmaker, Molinari brings a decorated career spanning MTV, Hulu, and more to this powerful documentary, which has earned official selections and audience awards across the festival circuit.

For screening details and tickets, visit: https://schedule.gsff.org/schedule/stronger-than-you-think

Official release:
https://www.artssocietyandme.com/article/899924696-nj-filmmaker-janice-molinari-premieres-inspiring-documentary-stronger-than-you-think-at-garden-state-film-festival

CLIENT SPOTLIGHT: Beginning March 6, six Adaptive Training Foundation (ATF) athletes will compete in Italy as part of th...
06/03/2026

CLIENT SPOTLIGHT: Beginning March 6, six Adaptive Training Foundation (ATF) athletes will compete in Italy as part of the 2026 Winter Paralympic Games. We are proud to support them on this extraordinary stage. 🏅

Visual credit: Adaptive Training Foundation (ATF)

CLIENT PRESS: TrendHunter spotlights the Unexpected Brand Mashup: ANIMAL x Smarties Leans Into Nostalgia Marketing.The c...
06/03/2026

CLIENT PRESS: TrendHunter spotlights the Unexpected Brand Mashup: ANIMAL x Smarties Leans Into Nostalgia Marketing.

The collaboration between ANIMAL and Smarties fuses legacy performance formulas with the nostalgic flavor generations grew up on. Debuting at the Arnold Sports Festival with three new formulations inspired by the iconic candy. 💪🍬

Candy Brand-Inspired Nutrition - ANIMAL has introduced a new line of performance candy brand-inspired nutrition products developed in partnership with Smarties. This collaboration ...

CLIENT PRESS: United States Hispanic Business Councilil President Javier Palomarez Weighs In on Tariff Uncertainty Follo...
23/02/2026

CLIENT PRESS: United States Hispanic Business Councilil President Javier Palomarez Weighs In on Tariff Uncertainty Following the Supreme Court Decision. Palomarez Notes That Policy Volatility Continues to Affect Small Businesses and Household Costs.

A recent U.S. Supreme Court decision rejected President Donald Trump's global tariffs, a move that could signal relief for shoppers. Appliance prices, however, are unlikely to fall right away.

CLIENT PRESS: Javier Palomarez of the United States Hispanic Business Council is cited in Reuters on the Trump–Bad Bunny...
19/02/2026

CLIENT PRESS: Javier Palomarez of the United States Hispanic Business Council is cited in Reuters on the Trump–Bad Bunny Super Bowl controversy and its midterm implications. He warns that cultural flashpoints and economic strain are accelerating Latino voter disillusionment.

Hispanics were central to the coalition that powered Trump's re-election in 2024, but their support has softened as prices remain high, discontent over tariffs simmers, and anger grows over the administration's immigration tactics.

CLIENT PRESS: The Boeing Company has joined as Title Partner of Adaptive Training Foundation ReDefine Class 35, surpassi...
17/02/2026

CLIENT PRESS: The Boeing Company has joined as Title Partner of Adaptive Training Foundation ReDefine Class 35, surpassing $1 million in total support for adaptive athletes nationwide. This class brings together thirteen veterans and first responders for nine weeks of physical, mental, and community-based training, turning sacrifice into strength and strength into renewed possibility.

CARROLLTON , TX, UNITED STATES, February 13, 2026 / EINPresswire.com / -- Adaptive Training Foundation (ATF) today announced that Boeing has joined as the title partner of Class 35 of ATF’s flagship ReDefine program, marking a significant milestone as Boeing surpasses $1 million in total support f...

CLIENT PRESS: Featured on Patch, Saint Elizabeth University’s Dual Enrollment and Pre-Collegiate programs offer high sch...
12/02/2026

CLIENT PRESS: Featured on Patch, Saint Elizabeth University’s Dual Enrollment and Pre-Collegiate programs offer high school students a meaningful head start on college through affordable, credit-bearing coursework. The story underscores SEU’s commitment to access, confidence-building, and creating practical pathways for students and families planning for the future.

SEU helps high school students earn college credits early through flexible, accessible Dual Enrollment and Pre-Collegiate programs

CLIENT PRESS: Thank you to The Latin Times and Pedro Camacho for the powerful spotlight on Javier Palomarez, President &...
06/02/2026

CLIENT PRESS: Thank you to The Latin Times and Pedro Camacho for the powerful spotlight on Javier Palomarez, President & CEO of the United States Hispanic Business Council (USHBC), and for covering the results of their recent national survey of Hispanic business owners, which highlights cost of living as the dominant concern among entrepreneurs nationwide.

Javier Palomarez sat down with The Latin Times to discuss a new US Hispanic Business Council survey which shows cost of living dominating concerns among Hispanic business owners. Shrinking margins are driving uncertainty

CLIENT PRESS: New coverage in The Latin American Post highlights a growing shift in sentiment among Hispanic business ow...
16/01/2026

CLIENT PRESS: New coverage in The Latin American Post highlights a growing shift in sentiment among Hispanic business owners, based on recent survey data from the United States Hispanic Business Council

They backed Donald Trump in 2024 for cheaper lives and tighter borders. Now Latino business owners say the math is turning against them, squeezed by tariffs, rent, and raids that empty parking lots faster than any recession headline can.

CLIENT PRESS: In conjunction with POLITICO, the United States Hispanic Business Council released new survey data showing...
14/01/2026

CLIENT PRESS: In conjunction with POLITICO, the United States Hispanic Business Council released new survey data showing 42% of Hispanic business owners say their economic situation is worsening, with cost of living ranked the top national concern. “The broader Hispanic community certainly feels let down,” said USHBC President and CEO Javier Palomarez, noting growing frustration with unmet expectations on the economy and immigration.

Hispanic small business owners are souring on the Trump economy, a warning sign to Republicans ahead of this year’s midterms.

CLIENT PRESS: United States Hispanic Business Council President & CEO Javier Palomarez was tapped by KJZZ – NPR Phoenix ...
09/12/2025

CLIENT PRESS: United States Hispanic Business Council President & CEO Javier Palomarez was tapped by KJZZ – NPR Phoenix to weigh in on the Western Governors Association’s urgent discussions around energy, infrastructure, and the needs of the AI-driven economy.

At a conference of western governors in Arizona last week, the region’s energy future dominated the conversion as populations and the AI data center industry continue to grow and drive up demand.

AGENCY PRESS: The Oxígeno Project (TOP) is proud to partner with Birth Haven, a nonprofit supporting pregnant women and ...
01/12/2025

AGENCY PRESS: The Oxígeno Project (TOP) is proud to partner with Birth Haven, a nonprofit supporting pregnant women and teens facing homelessness in Northern NJ. TOP will lead awareness efforts to help expand their mission and sustain critical services. Learn more at birthhaven.org.

Birth Haven and The Oxígeno Project unite to expand community support and critical resources for pregnant women and teens experiencing homelessness and crisis.

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