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Blue Tangerine Blue Tangerine is a digital marketing and website development agency for home builders.

Powered by BuilderBase, we create high-performance websites, SEO, and lead generation strategies that help builders increase visibility and attract qualified buyers.

"Does one more home sale change the ROI?" That question is the whole framework.Don Dykstra (Co-Founder & Chairman) and A...
20/08/2026

"Does one more home sale change the ROI?" That question is the whole framework.

Don Dykstra (Co-Founder & Chairman) and Angela Kesling (Marketing Manager) of Bloomfield Homes open the Builder Marketing Summit with "The One-House Rule: Reframing Marketing as a Growth Investment", with a fresh way to talk about marketing budget with the people who sign off on it.

If you lead marketing, sales, or OSC teams at a home building company, this is the room you want to be in.

📍 Dallas, TX | 📅 September 23–24, 2026

Grab your ticket now and save $200: https://www.buildermarketingsummit.com/register

Are your paid social campaigns performing at their absolute peak? In this episode of the Builder Marketing Podcast, Josh...
19/08/2026

Are your paid social campaigns performing at their absolute peak?

In this episode of the Builder Marketing Podcast, Josh Ranum of Blue Tangerine joins Greg and Kevin to discuss how home builders can optimize their paid social strategy and get higher returns on ad spend.

➡️Home builder marketers can easily get lost in ad settings and completely miss the bigger picture. Josh says, “You can really build a full marketing strategy on paid social, especially in the last three to four years on Meta, the complexity in which you can set up objectives and creatives and testing and get in the weeds on the tactical side. But I do think that actually developing a framework or a strategy is definitely something that has been missed and misunderstood.”

While many home builders rely on stagnant, repetitive imagery, diversifying ad formats is what actually drives paid social success. Josh explains, “I think the other thing that's misunderstood, and that's really missed is what I would call a lack of creative diversity. That really comes down to a lot of companies and home builders will templatize their inventory ads or their brand ad, and it will be a repetitive approach to the same topic from a creative or image stance, even to the point where the ad formats don't change month to month, every six months, you know, every year. It just becomes kind of really stagnant from a creative side.”

Determining the right budget is a vital first step for home builders before launching any paid social campaign. Josh says, “I think what drives it for most home builders in my conversations is just knowing, like I need to send X amount of people to the website and I need to generate X amount of leads for these homes that I need to sell. And so, then we work with them to back into what those budget initial kind of recommendations look like. They often are much higher than what they actually have, but we can work with them to kind of balance that out.”

Listen now to learn how to get the most out of your paid social campaigns.

🎧 https://bluetangerine.com/podcast-episodes/333-optimizing-home-builder-paid-social-josh-ranum

Struggling to hit your sales numbers and need to know what's actually working? This is your summit.Two days. Real conver...
13/08/2026

Struggling to hit your sales numbers and need to know what's actually working? This is your summit.

Two days. Real conversations. Real results. Bring your marketing, sales, and leadership teams to Dallas this September and leave with strategies you can put to work right away.

Register by August 31 to save $200. Don't miss it. 🏠

Get your tickets now: https://BuilderMarketingSummit.com/register

How many times have you left a conference or training flooded with brilliant ideas to implement, only to find the new st...
12/08/2026

How many times have you left a conference or training flooded with brilliant ideas to implement, only to find the new strategies completely forgotten a week later?

In this episode of the Builder Marketing Podcast, Cory Charles of The SuperHero Mindset joins Greg and Kevin to discuss how home builder sales and marketing leaders can turn fleeting inspiration into lasting transformation.

➡️It is easy to leave a conference or training feeling inspired but completely unequipped to turn that inspiration into reality. Cory says, “I think a lot of things happen along the way. Number one, I think a lot of times we go to the conferences, or we go to the meetings, and we hear cool stuff, things that resonate with us. But we don't often get a playbook on what to actually do with it, where it just lives in a notebook, and it's like, 'That sounded really cool. I don't know how to apply it, but it still sounds cool.'”

Successful implementation of a new skill or practice depends less on immediate perfection and more on the willingness to navigate the uncomfortable learning curve. Cory explains, “I think the folks that do really well, especially implementing new information and new ideas and new concepts, I think they're okay embarrassing themselves. I think they're okay not being good at something for a while. I think so many of us want to be great at everything we do the first time we do it.”

When prioritizing which new strategy to implement, targeting the most intimidating one first can drive the most growth. Cory says, “Yeah, I think the biggest part of massive growth and life in general is doing the scary thing. And I know you've heard it before probably, and I know sometimes coming from a speaker or trainer it sounds, yeah, sure, easy. But I would say do the scary thing. If there's something that you pick up at the summit that you know it will impact you or your business and it sounds scary, I would say start there.”

Listen now to discover how to drive real, sustainable change in your home builder marketing and sales.

🎧 https://bluetangerine.com/podcast-episodes/332-transforming-home-builder-professionals-cory-charles

Marketing. OSC. Leadership. Whichever hat you wear on your team, the Builder Marketing Summit has a track built for you....
07/08/2026

Marketing. OSC. Leadership. Whichever hat you wear on your team, the Builder Marketing Summit has a track built for you.

3 specialized tracks. 2 days. Real strategies you can use Monday morning.

đź“Ť Dallas, TX | September 23 to 24, 2026 + Pre-Summit Masterclass options on September 22

Get your ticket now and SAVE $200: https://BuilderMarketingSummit.com/register

You don't want to miss this!

Are you ready to elevate your home building business? This week on the Builder Marketing Podcast, Greg and Kevin dive in...
06/08/2026

Are you ready to elevate your home building business? This week on the Builder Marketing Podcast, Greg and Kevin dive into an exclusive preview of the 2026 Builder Marketing Summit, coming to Dallas on September 23rd and 24th. This year’s event packs two intensive days with practical sessions, specialized role-based tracks, and interactive roundtables designed specifically for home builder marketers, leaders, and online sales counselors.

You will learn directly from dynamic industry experts sharing actionable strategies you can implement the very next day. Best of all, the Summit is intentionally sized so you get face-to-face time with speakers, dig deep during collaborative problem-solving roundtables, and build real connections with peers tackling your exact challenges. Three dedicated tracks. Two focused days. One event where your whole team belongs.

If your role touches marketing, sales, or customer experience in the home building industry, the 2026 Builder Marketing Summit is for you. Register at buildermarketingsummit.com today and join us!

🎧 https://bluetangerine.com/podcast-episodes/331-2026-builder-marketing-summit-preview-greg-bray-and-kevin-weitzel

Is your website held together with plugins, workarounds, and duct tape? You're not alone. 🛠️Most builder websites weren'...
06/08/2026

Is your website held together with plugins, workarounds, and duct tape? You're not alone. 🛠️

Most builder websites weren't built for how builders actually sell. So teams patch, add, and adjust until the whole thing feels fragile.

BuilderBase by Blue Tangerine™ fixes that at the root. As you grow, you can easily add new communities, plans, and inventory without needing another workaround, plus you get the tools to actually turn visitors into leads.

A stronger foundation means fewer headaches down the road. 🏗️

Explore how BuilderBase can help you sell homes, simplify workflows and scale with you: https://bluetangerine.com/service/home-builder-websites

Two days, a packed agenda, and a room full of people who have actually done the work. That's what you get at the Builder...
31/07/2026

Two days, a packed agenda, and a room full of people who have actually done the work. That's what you get at the Builder Marketing Summit in Dallas.

đź“… September 23 to 24, 2026 + Pre-Summit Masterclass options on September 22

Grab your spot now and SAVE $200: https://BuilderMarketingSummit.com/register

A special thank you to speakers: Greg Bray, Kevin Weitzel, Leah Fellows, Kimberly Mackey, Don Dykstra, Angela Kesling, Mel McLaughlin, Meredith Chapman, Jordan Brown, Cory Charles, Barrett Davis, Emily Seils, Tom Ngo, Justin Croxton, Cory Dotson, Josh Ranum, Jake Scherrer

And sponsors: Homes.com, New Homes Directory, Verse.ai, Davies Imaging Group, Audience Town, New Home Source, Lumin.ai, ECI Software Solutions, HomebuilderOps, BuilderChat.ai, Denim Marketing, Foundation, Realtor.com New Construction, NterNow, NoviHome, Homes for Hope

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