Blue Tangerine (2026)

27/05/2026

This week on the Builder Marketing Podcast, Chad Davies of Davies Imaging Group joins Greg and Kevin to discuss how home builders can transform vacant listings into high-converting assets using strategic virtual staging, ensuring your online imagery drives immediate buyer engagement and lasting emotional connections.

➡️Virtual staging is a digital marketing technique that adds realistic furniture, decor, and design elements to photographs of unfurnished homes. Chad says, “Most home builders have used virtual staging, but if you're not listing property, maybe you haven't interacted with it directly. But virtual staging is when you typically upload your inventory home photos that are empty. You know, these are just shells; they're houses that are going on the market, and they're not really inviting. So, the idea is virtual staging puts 3D furniture inside of those spaces and makes them look a little more inviting to a home buyer.”

Home builders often overlook the immense value and potential of spec homes. Chad explains, “I feel like spec homes are treated as an afterthought right now. If you think about how most people find you, it's through a platform, and your spec home is often, like, the point of entry for them to experience your brand for the very first time. People don't know the home builder names. They don't know the communities. They know which city they kind of want to move to, and then they're just going to click through pictures until they find something that grabs them and makes them want to click in and learn more about that.”

Virtual staging is no longer an option for home builders; it's a necessity. Chad says, “Presentation does matter. It is critical. If you're sleeping on presentation and you're only relying on a render to promote a house that actually exists, you need the pictures too. You need good pictures. If it's sitting there for longer than a month, you need virtual staging. Give them a reason to show up. Don't be lazy.”

Listen to this week’s episode to discover how virtual staging captures home buyer interest and boosts sales.

🎧 https://bluetangerine.com/podcast-episodes/321-transform-home-listings-with-virtual-staging-chad-davies

26/05/2026

There's a lot to love about the Builder Marketing Summit: the speakers, the sessions, the connections you make along the way. For our marketing leaders and online sales counselors, the roundtable discussions often end up being a standout part of the experience.

Hit play to hear why 👇

Your seat at the table is waiting, September 23 & 24 in Dallas! Head to https://BuilderMarketingSummit.com and register before spots are gone.

21/05/2026

Want a smart website tune-up before Memorial Day weekend?

Our latest blog breaks down practical FAQ updates home builders can make to help:
✅ Improve visibility in AI-driven search
✅ Support your SEO efforts
✅ Answer buyer questions more clearly
✅ Build trust earlier in the customer journey

If you’re planning mid-year site improvements, FAQs are a great place to start.

➡️ Read the blog and tackle some quick wins: https://bluetangerine.com/blog/how-faqs-improve-ai-search-visibility-for-home-builders

18/05/2026

📢 Attn: Contractors 📢 Save your spot at the Contractor Success Summit to Learn How Contractors Can Get Found in AI Search.

Homeowners are changing how they search for contractors. Instead of relying only on Google, they’re asking AI tools for recommendations, comparing options, and researching services before ever visiting a website.

Join Greg Bray at the Contract Success Summit on May 28th to learn what contractors need to know about AI-driven search and how to improve online visibility.

In his session, Greg will cover:
• Why SEO matters more than ever
• How AI search is changing customer behavior
• Simple website updates that help contractors get found online
• The content your site should include to answer customer questions and support lead generation

If you want more customers to find your business online and generate more leads, don’t miss this session.

Grab your ticket: https://win.rapidresultcreators.com/contractor-success-summit

14/05/2026

💡 3 ways home builders can turn more website visitors into leads

Your website visitors are already interested. The question is: does your site make it easy for them to take the next step?

Here are three conversion tips every home builder website should use:

1. Use CTAs that drive real action
“Learn More” is fine. But stronger calls to action are more specific to the buyer’s intent.

Try CTAs like:
✔️ Schedule a Tour
✔️ Tour This Home
✔️ Explore This Community
✔️ Request Pricing
✔️ View Available Homes

The clearer the next step, the more likely buyers are to take it.

2. Answer the big questions before they ask
Buyers want answers fast. Where do you build? What homes are available? What are the price ranges? What floor plans can I see? What happens after I contact you?

The best builder websites reduce uncertainty and build confidence before the form is ever filled out.

3. Make forms simple
Don’t ask for everything at once. Ask for what you need to start the conversation. Simple forms create less friction, especially for buyers who are early in the process.

That’s where BuilderBase by Blue Tangerine™ helps.

BuilderBase gives home builders the website tools to showcase homes, communities, floor plans, and lead forms in a way that makes the buyer journey smoother from first click to sales follow-up.

Better CTAs. Better buyer experience. Better lead capture.

Ready to turn more website visitors into qualified leads? Schedule a BuilderBase demo with Blue Tangerine today: ➡️ https://bluetangerine.com/contact-us

13/05/2026

This week on the Builder Marketing Podcast, Greg Bray of Blue Tangerine breaks down the shift toward AI visibility. Discover why traditional search is changing and get the actionable steps home builders need to take right now to stay ahead of the curve.

➡️While still essential for home builders, SEO alone does not guarantee a spot in the real conversation when it comes to online visibility. Greg says, “The traditional SEO model is focused on rankings, and so we measure success by, oh, am I number one for this keyword? Am I getting more traffic to my website? So, it's rankings and traffic that really we've equated to success. We've equated that to visibility...Now, SEO alone doesn't guarantee visibility the way that it used to. It's still a core part of how all this process works, but that's really changing the impact of what it means to be visible, to be findable, for a buyer to know you're there so they can consider your options.”

Generative Engine Optimization (GEO) involves engineering content at a more detailed level to help AI models understand and cite home builder information within user conversations. Greg explains, “But the idea of what we're trying to do from a GEO perspective is we're trying to help an AI engine understand your content and to be able to use your content in a way that will then surface you in those conversations that the user is having with the AI tool. It's not the same tactics and activities as SEO, because it gets into a deeper understanding of how is an AI tool going to actually use this content, how does it parse that content.”

While AI makes the digital landscape more complex, it’s a positive shift because it improves how buyers find and understand home builders. Greg says, “So, the important message here is we are not getting rid of SEO, we are growing it. It's getting more complicated, more to do, and it's changing the environment. But it's in a good way.”

Listen to this week’s episode to learn more about what home builders need to understand through the transition from traditional SEO to AI-driven search.

🎧 https://bluetangerine.com/podcast-episodes/319-understanding-ai-visibility-for-home-builders-greg-bray

11/05/2026

📢 Webinar for home builders: Learn how your website must evolve to stay visible in AI.

Join Greg Bray and ECI Solutions on May 21st @ 2pm ET for a discussion on how AI is changing the way buyers research builders, compare options, and make decisions before they ever visit your website.

Today’s builder websites need to do more than create emotional connection. They also need to provide clear, credible content that helps AI surface and recommend your brand.

In this webinar, you’ll learn how to:
✅ Create stronger buyer connections
✅ Improve AI-driven visibility
✅ Build content that supports discovery and trust
✅ Generate more qualified leads

If your content isn’t being retrieved, your brand may not be part of the buyer’s decision-making process.

➡️ Save your spot: https://www.ecisolutions.com/event/residential-construction/emotional-experience-to-ai

08/05/2026

One of the easiest website updates to tackle next: your FAQs.

💡 Read this latest blog sharing practical FAQ strategies you can start using today to help:
• Improve AI search visibility
• Support your SEO efforts
• Answer buyer questions more effectively
• Build trust earlier in the customer journey

As AI-driven search continues to grow, clear and helpful FAQ content is becoming a key competitive advantage for home builders.

➡️ Get the insights now: https://bluetangerine.com/blog/how-faqs-improve-ai-search-visibility-for-home-builders

06/05/2026

This week on the Builder Marketing Podcast, Sabine Steinbrecher of Hiveologie joins Greg and Kevin to discuss how educational marketing helps home builders create an unbeatable competitive advantage, build instant credibility, and shorten the sales cycle.

➡️Education marketing is a strategy that prioritizes teaching potential customers over directly selling to them. Sabine says, “I think the easiest way to think of it is like a strategic authority system built through education, so using education to either drive your thought leadership, help people through one phase or two of the sales funnel. It could be front-end, middle, back-end. There's all sorts of things that it can do, which is actually kind of the cool thing. So, it's definitely not just a content plan. This is a very strategic authority system about the right type of education, delivered the right way to one of your audience segments.”

With AI now answering buyers' questions directly, educational marketing is no longer optional. Sabine explains, “So, one of the things to think about when we talk about this issue of why it's sort of relevant for home builders right now is this whole issue of AI, how builders and builder product and listings are found in the first place. So, we know now that more and more consumers are getting their information through an AI source of some kind. The way that AI positions their responses is usually through more of a synthesis of answers from trusted sources.”

To get recommended by AI, you have to provide it with high-quality, expert content. Sabine says, “So, instead of the old school way of just ranking on Google, which you could purchase basically, this is different. You can't buy ranking in the AI. You have to feed the AI properly. So, a way to do that is by publishing consistently very clear, structured, expertise-driven educational content.”

Listen to this week’s episode to learn more about how providing high-value information can help a home builder become the go-to industry expert.

🎧 https://bluetangerine.com/podcast-episodes/318-educational-marketing-for-home-builders-sabine-steinbrecher

30/04/2026

We hate to say we told you so... but we did say don't wait. 😅
Early Bird pricing for the 2026 Builder Marketing Summit ends TODAY. If you're in builder marketing, online sales, or leadership, this is your last window to get in at the lowest rate.

Sept 23–24 | Dallas, TX — see you there.

👉 Final hours to SAVE $400 → https://buildermarketingsummit.com/register

Blue Tangerine

27/05/2026

26/05/2026

21/05/2026

18/05/2026

14/05/2026

13/05/2026

11/05/2026

08/05/2026

06/05/2026

30/04/2026

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