Splendidly Curious: Marketing for Purpose-Driven Brands

22/01/2020

WE'RE HIRING!

Splendidly Curious is GROWING and is looking to add a new part-time Ads Coordinator to the team!

Check out the job description and apply here!

Thank you for interest in the Ads Coordinator position with Splendidly Curious! Please review the job description and fill out the following application completely and accurately. Please submit your application by February 7!

22/01/2020

WE'RE HIRING!

Splendidly Curious is GROWING and is looking to add a new part-time Ads Coordinator (virtual) to the team!

Check out the job description and apply here: https://docs.google.com/forms/d/e/1FAIpQLSempgEs5m7f8sztHfyIlF8RwKMS917e2lXYk6jEmsGLFJOEHw/viewform

12/09/2019

I don't know who needs to hear this but....
Your need to get everything right the first time...
Your commitment to "perfect" (whatever that is)...
Your belief that if you don't see instant ROI you've somehow done something wrong...
Is costing you valuable information.

I was talking to a potential FB and Instagram ads client this week. She's not launching her course for a couple months, which means she should be testing out her messaging and potential audience groups NOW.

She was worried. "I don't want to put money into ads until I KNOW I've got the messaging perfect."

But I told her that she's missing the point of the testing period of ads to begin with.
We WANT audience groups to flop- then we know what won't work so we can sub in a different group.
We WANT messaging to miss the mark- then we can tweak and see what DOES connect.
We WANT to run ads with a strategy because even if they aren't wild successes the first month (spoiler: they rarely are!) then we have INVALUABLE data on consumer behavior that we can digest and use as we get closer to the launch.

You succeed or you learn. But you don't lose.
Unless you just stay stuck waiting for perfect.

03/09/2019

New branding is in the works over here...

Because we've been so booked out, our own branding and materials have taken a back seat, so it feels good to get the ball rolling on some of these new brand elements along with clarifying our messaging!

{BTW we're totally booked for Marketing Director retainers, but do have some spaces for Facebook/Instagram ad clients starting in October & November, and we'll be opening Marketing Funnel Intensives for those months soon! DM me if you want info on those!)

Are you doing any updating and refreshing for your brand right now? I want to hear about it!

20/08/2019

Lead Magnet Funnel
Squeeze Funnel / Reverse Squeeze Funnel
Quiz Funnel
Case Study Funnel
Product Sales Funnel
Video Sales Letter Funnel
Storefront Funnel
Membership Funnel
Application Funnel
Challenge Funnel
Live Webinar Funnel
Self-Liquidating Funnel
Summit Funnel
Evergreen Webinar Funnel
Retreat Funnel
Home Page Funnel
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👀 👀 👀 🤯
Yes, these are all real things.
Yes, they all work.
But NO, they don't all work for every business.
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Lucky for you I'm a geek who LOVES to help you figure out which method will make your clients feel loved and welcomed and help them take the steps to buy from you.
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If you need some funnel strategy help, raise your digi hand in the comments or DM me- I'll send you a survey link to give you a preview of my new intensive offer and ask for your feedback on how I can make it a-mah-zing. (You'll also have a chance to book one of the very few remaining September spots if you want!)
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SHARE: how do you welcome people into your business? How do you want your folks to FEEL when they start an interaction with you?

19/08/2019

A few weeks ago we saw Hootie & The Blowfish in concert. I wasn't a super fan or anything, but who doesn't love that 90's nostalgia tingle when they here "Only Wanna Be With You"...right?!?
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So by a weird twist of fate we ended up in the 10th row so I had a great view of lead signer, Darius Rucker throughtout the show. He's got this incredible voice- somehow gravely and deep but also light with complete control.
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And as a former musical theater major that I am, I noticed that he doesn't really sing out of his register- he's not straining to his ridiculously high notes, he's not throwing in runs to show off his huge range, he's sticking right to the sweet spot of his vocal register. Which is actually kind of rare for pop singers these days.
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And then I thought "if you have THAT voice, why would you ever leave your register?". When he sings the notes that come easily and naturally to him, they sound amazing. The audience gets a treat. And his vocal cords stay happy and healthy.
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My takeaway was this: if you're GOOD at what you do. Like REALLY GREAT at something very specific, you don't have to try and make your life and job harder to be of service to people.
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You can be excellent right in your sweet spot and people will know you for it. And likely love you for it.
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Think of the parts of your job that feel easy to you. Focus there. Be the best THERE. Maybe expand your range later. But its not cheating to hang out there either.
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SHARE: what's right in your range that you could focus on?

25/01/2019

Oh heeeeey. NBD. Just hanging out on one of my favorite podcasts today. Thanks so much to Think Creative Collective for hosting me as we talked about the role a Marketing Director (or any high level Integrator) can have one your team!

Hello everybody and welcome back to another episode of The Strategy Hour Podcast! Today our guest is Suzi Istvan from Splendidly Curious: Grow Your Creative Brand. Suzi is a brand strategist, marketing expert and has many years of experience working with a wide variety of different types of companies and organizations. She lives in upstate New York with her beautiful big family and we cannot wait to share this amazing conversation with y’all! Suzi is here to tell us about the roles of marketing director and integrator and how they can take your business from lighting up to burning hot! If your biz is currently small and just starting out or you are making a step up to the next level, trust us, this episode is going to help a ton!

The chat was amazing and enlightening for us and we gained so much just talking to Suzi, so we are sure there will be a treasure trove of stuff for you to mine in here! During the conversation, Suzi even interviews us a little bit, which was fun! We cover how to build and coordinate your team cleverly and finding that all important person who is as invested in your business as you are. This role, which Suzi and others have dubbed the integrator, can take a lot off of your hands and free up more time for you to explore and double down on your areas of genius. In the end, you are looking for someone who thinks of your business as their business and who can free up your mental load, so you can pursue all your dreams with more energy and vigor!
bit.ly/TSH-297

28/08/2018

Someone asked me yesterday: why do you focus on launches, list building, and lead generation? Don’t you build full websites anymore?
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So the truth is sometimes I do this full site projects and I still love them.
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BUT the reason I like to focus on launches and funnels and FB ads for growth is that these are the ways biz owners invite new people into their businesses so they can serve them. My work tends to be making sure the invitation gets in front of the right people (the ones who really want to and need to be there), laying out the welcome mat, and making sure they feel comfortable and excited to stay once they come in the door.
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There’s a challenge and also a gift in working on those specific area of a business. And it’s an area that lets me use all my favorite skills: sales/landing page design, tech setup, often PDF design, marketing image and copy creation and more.
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So maybe today you can take a look at how you’re welcoming people into your business. What’s one thing you know you do well in that process???
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(Want some help? Grab the free Launch Design Toolkit - I’ll put the link in the first comment!)

24/08/2018

As thrilled as I am to be starting to offer Facebook & Instagram advertising strategy and management, I was getting down on myself recently.
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“I can’t believe I’m changing up my career AGAIN,” I told my husband, Adam.
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He looked at me like I was crazy. “Suzi, you’ve been in marketing for 15 years! Facebook marketing didn’t EXIST back when you started!” 😆
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He’s totally right. Just because you didn’t get a degree in what you love to do now, doesn’t mean you aren’t qualified to do it. Your experiences and passions, failures and successes, hiccups and a-has have all led you right here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Celebrate your path. Embrace the crooked swerving parts. Use those detours to serve your customers with even more value.
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Sound good?