Uni Mktg

11/03/2019

On Valentine's Day 2014, Coca-Cola released an innovative ad that celebrated the occasion in line with the brands core beliefs.

Check it out below!

11/03/2019

Influencer marketing is becoming a popular tactic by companies, as those persons that people idolise and respect can have much more influence over people than companies with 'alternative motives'.

According to Nielsen, 83% of consumers say they trust personal recommendations above traditional advertising.

Olay engaged with nine powerful female influencers to aim in attracting a younger and diverse audience.

11/03/2019

Effective marketing isn't just about good branding, advertisements or print ads. More and more, companies and organisations are engaging in marketing campaigns in the offline realm to garner wide breadth and attention.

Miami Ad School created this captivating and hard-hitting marketing campaign to address the inequality still experienced between genders today.

11/03/2019

A well known interview question is, "How would you sell me this pen?" Sales is all about matching your company's products with your prospective customer needs.

This simple yet extremely effective print ad by BIC answers this question with simplicity and clarity at a glance.

11/03/2019

Product branding and packaging can be powerful mechanisms for demonstrating to consumers companies morals and beliefs.

FedEx designed packaging with die-cut continent, demonstrating how FedEx believes they are bringing the world together!

11/03/2019

On peace day in 2015, Burger King published and open letter to McDonald's, calling for a ceasefire on their long standing rivalry.

Very creative marketing! Check it out below.

11/03/2019

Emotional marketing can be powerful and successful in aligning your company with your customer.

Google created a video where Saroo Brierley search for his family with the help of Google Earth.

Here, Google is attaching hope and determination emotions to their technology.

For more than a quarter century, Saroo Brierley searched for his family before finding his way back home with the help of . Watch the incredible ...

11/03/2019

Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. A company can either be differentiating, overall cost leadership or focused within a niche, while also adopting a differentiated or cost leadership approach.

The sales volume, sales margin and competitive basis of a company can be looked at when determining what strategy the firm is actually achieving.

Burberry as an example, does not compete with competitors on price, attaching intangible benefits to their products. They also suppress sales volume through reduced product breadth and have relatively high net-profit margins. Therefore, it is evident that they are taking a differentiation approach.

11/03/2019

An IMRG report in 2016 found that 47% of purchases that finish on either a smartphone, desktop / laptop or tablet start on a different device. 85% claim researching and buying online is more convenient than going to a physical
store, but 39% claim that they only buy low-value items online

Such purchasing patterns needs to be leveraged and understood by companies to ensure that their website is suited for multi-platform use.

Find the link for the full IMRG report here:

11/03/2019

It is becoming more important for all companies across industry verticals to become digital-savvy, as this is where their consumers (us) can be found.

McDonalds recently launched a new campaign in which they promoted their new app. Their products were depicted like smartphones, creatively linking their products features of giving energy and their new product offering in the form of the phone application.

22/02/2019

While print advertisements fall under traditional marketing tactics, they can be extremely powerful and effective when done well.

Take a look at these honorable mentions in this space!