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At UndrAds, we are driven by a single mission: to empower publishers to unlock their full revenue.

30/04/2026

#5 AdTech stories from this week:

1. Microsoft's public Prebid Cache shuts down today (April 30). If you run video ads through Prebid + GAM and haven't migrated, your video creatives may stop loading. Check your cache config now.

2. Unity player audiences are now available for targeting outside Unity, through Index Exchange. Gaming studios: your player data is being monetized on web and CTV. Know where it's going.

3. Meta is projected to pass Google in global ad revenue this year ($243B vs $239B). The two biggest demand sources are competing harder. Watch if that bid pressure actually reaches your floor prices.

4. The Trade Desk launched Koa Agents and an Open Agentic Kit for ad buying. AI agents are entering the auction. Publishers need to make sure their inventory is agent-readable. ()Ask us, UndrAds how).

5. Congress introduced the SECURE Data Act, aiming to replace all state privacy laws with one federal framework. If it passes, your CMP setup changes again.

Save this for your next standup.

31/03/2026

58.5 million gamers in Vietnam. That's more than half the country's population.

86.6% of them play on mobile.

Mobile ARPU: $53.8. That's almost 15x higher than PC gaming ARPU in Vietnam.

This isn't a niche audience. This is the mainstream.

58.5 trieu game thu tai Viet Nam. Hon nua dan so. 86.6% choi tren di d**g. ARPU di d**g $53.8, gap 15 lan ARPU game PC.

What's the most popular mobile game in your circle right now?

30/03/2026

Running 3 demand partners and wondering why CPMs are low is like opening a shop on a quiet street and wondering why foot traffic is slow.

More demand partners means more buyers competing for your inventory. More competition means higher prices. Basic auction economics.

But there's a catch: more partners also means more complexity. More timeout configurations, more discrepancy reports, more things that can break.

The answer isn't "add as many as possible." It's "add the right ones and manage them well."

Most publishers would see a real CPM lift just by going from 3-4 partners to 7-8 well-configured ones.

Chay 3 doi tac cung cap va thac mac tai sao CPM thap? Nhieu doi tac = nhieu canh tranh = gia cao hon. Nhung can quan ly tot. Tu 3-4 len 7-8 doi tac da co the tao khac biet lon.

How many demand partners are you running right now?

27/03/2026

Hybrid monetization (IAP + IAA): 146% ROAS by Day 90 on Android mid-core.

IAA-only: 58%.

72% of mobile game developers in Vietnam already run hybrid. The ones who don't are working 2.5x harder for less return.
The numbers don't leave much room for debate.

Ket hop IAP + IAA: ROAS 146% vao ngay 90. Chi IAA: 58%. 72% nha phat trien game mobile VN da chay hybrid. Con so noi len tat ca.

Running hybrid yet, or still on the fence?

26/03/2026

Khong ai ca:

Publisher luc 9h sang thu Hai: tai lai dashboard doanh thu lan thu 47

Ai cung tung nhu vay.

Be honest. How many times before lunch?

25/03/2026

When your bid timeout is set too high: slow bidders hold up the auction. Your page load time increases. Users bounce. You lose both the impression and the user.

Set it too low: you cut off bidders before they respond. Fewer bids, less competition, lower CPMs.

The sweet spot depends on your traffic, your demand partners, and your page architecture. There's no magic number that works for everyone.

But here's the thing. Most publishers set their timeout once during setup and never touch it again.

That's like tuning a guitar once and expecting it to sound perfect a year later.

Thiet lap timeout la lo hong doanh thu lon nhat ma publisher thuong bo qua. Qua cao: trang tai cham, mat nguoi dung. Qua thap: it nha dau thau, CPM giam. Can dieu chinh thuong xuyen.

When was the last time you reviewed your timeout config?

21/03/2026

Eid Mubarak to everyone celebrating today.

Wishing everyone a joyful day spent with family and good food.
From the UndrAds team.

13/03/2026

Most publishers set one floor price and run it across every geo. Vietnam, US, India, Brazil. Same number everywhere.

The problem is $1.00 is too high for Vietnam (you're pricing out local demand, killing fill rate). And $1.00 is way too low for US traffic (you're letting premium impressions go for cheap).
You're losing money on both sides.

UndrAds AI agents read real-time demand signals and adjust floor prices per geo, per device, automatically. No manual checks needed.

The result: more revenue from the same traffic. No extra work from your team.

Hau het publisher dat mot gia san va ap dung cho moi khu vuc. Qua cao cho VN (mat fill rate), qua thap cho My (mat doanh thu). AI cua UndrAds tu d**g dieu chinh gia san theo tung quoc gia, thiet bi, va nhu cau theo thoi gian thuc.

**ghoa

Are you still running the same floor price for every geo?

10/03/2026

Vietnamese game studios produced 6.7 billion mobile game downloads globally.

That's 700 million more than China.

iKame, Brave Stars, Xgame Global, ABI Games Studio all landed in the global top 25 by downloads.
Growth rate: 2.5x the global average.

Vietnam isn't just playing games. It's making them for the world.

Cac studio game Viet Nam dat 6.7 ty luot tai xuong toan cau. Nhieu hon Trung Quoc 700 trieu. Toc do tang truong gap 2.5 lan trung binh the gioi.

Which Vietnamese game studio's work do you rate highest?

24/12/2025

🎄 Merry Christmas from all of us at Undrads! 🎄

Wishing you and your loved ones a season filled with joy, warmth, and wonderful moments together.

Thank you for being part of our journey this year. Here's to new beginnings and continued success in the year ahead!

Happy holidays! ✨

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