03/06/2026
What's the weirdest secret to a 7-figure launch you've heard?
..I bet it can't be weirder than the Simpsons characters.
I joined Steal Our Winners podcast to break down one of my most unexpectedly effective copy frameworks, and yes, it involves The Simpsons.
The problem?
Most of us only write for whichever type matches how WE buy.
Which means 3 out of 4 buyer types hit your page and leave ā not because the copy is bad, but because it was never written for them.
Look, once you start to use this system, it changes the way you write copy.
A bold claim, but justified in this case.
When I taught this system at a mastermind, a guy in the audience started editing his Facebook ads DURING her presentation and immediately saw a better cost per lead.
In fact, I used this same system to help one of my clients generate $1.25 million in a single launch.
So what is this system, and how can you use it for yourself?
I walk through the whole thing in the latest episode of Steal Our Winners, including the four buyer types, my 10-point copy audit, and the email templates I use for each type.
Because Homer, Marge, Bart, and Lisa are not just charactersā¦ they are buyer psychology in disguise!
Want to learn how? DM me the word WINNER to get free access to my Steal Our Winners interview and figure out which Simpsons character your copy has been ignoring!
