The Red Light Project

13/06/2012

The Red Light Project adds value to an organization by not only analyzing the data we collect but by making real recommendations for the brands of our clients...Check out what we are about by visiting our website!

http://www.redlightproject.com/

http://bit.ly/LyUyxK

Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the actions that need to happen to add value to your organization. When you do that, everyone wins.

21/05/2012

QR code uptake has increased 4589% from early 2010 to early 2011!

Do you use QR codes?? Why or why not?

http://bit.ly/nmIweR

Here is a great infographic from queaar.com showing the growth of QR codes. They seem to be a pretty hot topic right now but, until QR code reader apps are added as standard with every mobile, there is still a huge debate around if they accessible enough?Here are a few highlights from this inf

18/05/2012

Research Associate Mark enjoying a speciality made smoothie compliments of the office! Thank you Smoothie King!

16/05/2012

In light of Facebook recently becoming an IPO. This would be their timeline If Facebook was an actual person! Are you buying into it?

http://on.mash.to/L7meVK

This infographic imagines the road leading up to the Facebook IPO as if it were documented on its own Facebook timeline.

16/05/2012

This infographic comes courtesy of KissMetrics. It provides great insight into the purchasing power colors hold!

http://zqi.bo.lt/htmh0

14/05/2012

There is more competition now than ever for advertising dollars.

It is interesting what elaborate ordeals will go on in the next few weeks for these companies...it has to be thrilling to be a part of it... even invited!
http://nyti.ms/KkQr7B

After months of planning, this week’s upfronts will look more like Fashion Week than a business transaction, featuring celebrity D.J.’s and fancy menus.

08/05/2012

Can you name the top 6 companies that own 90% of American media??

http://bit.ly/K5RxpX

Stations haven't been playing "Mrs. Robinson" for 32 years just because everyone likes Simon & Garfunkel (although I really do love them!). It's because...

08/05/2012

End of 2011 marks the first time in ad spending history that cable-TV networks roughly spent an even amount with broadcast networks'.
http://bit.ly/JlEGxo

Ad spending on cable is now roughly on par with that allocated to broadcast TV, according to data from Nielsen.

04/05/2012

From Online Colleges data, when compared with similar social media sites such as Facebook, Twitter and Tumbler, Instagram's rapid growth is both unprecedented and unmatched.

Will social media sites take off as fast in the future or is Instagram an exception? What do you think??

04/05/2012

"By the end of 2012, more people will be reading emails on a mobile device than on the desktop or on webmail"
http://bit.ly/L5TMZx

Mobile email is becoming more important for marketers, with 88% of people checking their email via mobile on a daily basis.