Silver Ibis Consulting

24/06/2021

A good article on the best practices for posting frequency on various social media platforms.

The right posting frequency can help you keep your audience engaged — but each platform (and account) has its own best practices.

23/06/2021

Your Facebook ads need to align with the results you want to achieve, therefore it's essential that you choose the right campaign objective from the start. The important point to remember is that the objective you choose will influence how Facebook delivers your ads and who will see them.

Learn how to choose the right Facebook and Instagram campaign objective to achieve your goal and what to do if you started with the wrong objective.

23/06/2021

Why use hashtags? If used correctly, not only does it increase engagement with your followers, but it helps to build brand awareness.

Do you know how to use hashtags? How about how not to use hashtags? Read on for all the DOs and DON'Ts before you get started.

22/06/2021

Lead generation and link building - how they can benefit one another as part of a business marketing strategy.

These days, when site owners and influencers are bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation.

22/06/2021

An interesting read on how to research an audience using Facebook Audience Insights.

Facebook Audience Insights has been around a long time. It can still provide some valuable information about your audience. Let's look...

22/06/2021

Social Media Tip of The Day:

Always have a definite goal for your social media content. If you don't have a strategy or plan in place, then essentially you are planning to fail.

21/06/2021

Social media is continuing to grow rapidly, and with it come some exciting changes and trends. The following article highlights some of the more important trends for the coming year.

The events of lockdowns have meant that the reliance and usage of social media have grown tremendously.

21/06/2021

Some important trends for 2020 in the social media arena.

One really big change that is going to impact what areas of social media you are going to end up focusing on is the rise in popularity of the Stories feature.

21/06/2021

Social Media Tip of The Day:

Humans are visually oriented, and can process images faster than textual information. Incorporating images within your social media posts will help get more engagement and interaction with your audience.

20/06/2021

What can business owners and digital marketers expect for 2016? The following trends and features are helpful to be aware of when it comes to building your social media marketing strategy.

2015 is out, 2016 is in and it has been a really great and wild year for social media. Facebook…

20/06/2021

Some important trends to keep a lookout for in 2017 include live-streaming video, merging of social media platforms and increased usage of social influencers.

In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active…

20/06/2021

Some interesting social media marketing trends in 2018.

Keep an eye on micro-influencers, stay connected on messaging platforms and don’t forget about younger audiences. When it comes to social media marketing, one thing is certain: Nothing lasts forever. What worked last year for your marketing strategy might not this year. The landscape is constantly...