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Mad Smarts & Kapow Mad Smarts & Kapow is an Amplifying Agency that alters which genes in your company's DNA are express

Is the intelligence your company ciphers from big data getting rendered completely artificial? A trustworthy analytics t...
13/08/2019

Is the intelligence your company ciphers from big data getting rendered completely artificial? A trustworthy analytics translator bridges data engineering, data science, marketing, supply chains, manufacturing, risk, and other frontline managers. Don't hire your brother-in-law for this one. Topical insights from HBR.

They need to learn on the job.

Do, Re, Mi, Fa, So, La, Ti... Z? In recent reports, both Generation Y and Generation Z rank music as their #1 passion a...
09/08/2019

Do, Re, Mi, Fa, So, La, Ti... Z? In recent reports, both Generation Y and Generation Z rank music as their #1 passion above any other entertainment. While customers aren't buying Playstation titles like Call of Flute, app developers like Fender Play and Roli.com are changing the game nonetheless.

Discover the instruments of the future

Product launches. Do early adopters create the explosion to power sales to the moon–or do diminished sales curves reveal...
18/07/2019

Product launches. Do early adopters create the explosion to power sales to the moon–or do diminished sales curves reveal a more troubling picture, say, ACME rocket skates strapped to a cartoon coyote's feet? Interesting research for marketing managers setting unrealistic expectations.

https://lnkd.in/grU3FM5

Jin et al. find that early growth patterns in substitutive systems follow power laws rather than exponentials. Big data analyses reveal key mechanisms governing substitutions, helping to explain the observed power-law early growth.

Letting your brand's freak flag fly. The Cubs organization flies the W for a "stranger things" win on YouTube. Embrace g...
18/07/2019

Letting your brand's freak flag fly. The Cubs organization flies the W for a "stranger things" win on YouTube. Embrace genuine moments, all of them.

https://lnkd.in/gc9ZtnK

Kris Bryant's neckwear lesson may never become a full-on viral sensation, but it has demonstrated there is an audience for this sort of thing, whatever that thing is.

“One, I would love for Quibi to work,” said the Hollywood studio executive. “Two, I don’t know how the f**k it’s going t...
18/07/2019

“One, I would love for Quibi to work,” said the Hollywood studio executive. “Two, I don’t know how the f**k it’s going to work.”

Quibi is in many ways the canary in the gold mine. Will it ultimately succeed? The marketplace for streaming services like HBO GO, Netflix, and other streaming services (even Instagram) already have effective audiences on mobile. Here's why Hollywood is betting yes. And the winner goes to...

https://lnkd.in/gfBPbrA

Quibi has Jeffrey Katzenberg, money and is working with top talent and studios; but is there any consumer demand for a subscription mobile video service?

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