09/04/2025
Ever wondered what it takes to be a Digital Conversion Specialist?
Swipe through the blister pack and you’ll find:
📊 Google Analytics – My eyes into user behavior on websites. Having decisions driven by data always makes it easier to drive continuous development and improvements, and GA is a staple for those purposes.
🧠 SEMrush – My not-so-secret weapon for SEO sleuthing. It’s common for “SEO Specialist” to focus on keywords with the most traffic, but that's not enough. Start with audience painpoints and objectives. This way, your SEO activities are targeting those who are the most ready to buy, reducing your lead acquisition costs.
📱 Social media (Instagram, Facebook, TikTok, LinkedIn) – Where the traffic parties happen. Making the most of conversion means making the most of the different conversion points: visitors into audience, audience into fans, fans into leads and leads into customers. The conversion funnel is simple, but do not underestimate the value of optimising each of these points.
📖 The Power of Experiments – Just a good book about how data-driven iteration gives you consistent growth - because testing is 🔑
☕ Coffee – The thing that makes a morning person a morning person, this is the real growth fuel.
🏋️ Dumbbell – You should always fact-check things on the internet.. On that note, did you know that for each extra kg you can lift, you increase your lead list by 2000%. Also, just a good way to wake up the body and mind for the day's work (I refer you back to coffee)
🦉 Hootsuite – Because the data and UI on native platforms is just not good enough.
📈 ROI growth chart – The sweet, sweet moment when I get to show off the outcomes of a good strategy and implementation
🎨 Adobe and Canva – For when I take the performance marketing data and make it into something to show the world.
