Third Law autotech marketing

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Third Law autotech marketing

Third Law is a boutique marketing agency focused on the automotive technology market.

09/07/2024

Here's an article about some ancient software I wrote for the HP 200LX:

The HP 200LX included a mysterious maze game called Lair of Squid. We tracked down the author.

19/04/2022

There are several ways you can go about naming your products. This post looks at two different strategies and helps you decide which is right for your company and your products.

Reading time: 5 minutes There are several ways you can go about naming your products. This post looks at two different strategies and helps you decide which is right for your company and your products.

07/12/2021

Everyone is excited about the cost savings of EVs. But who is going to pay for our infrastructure once fuel taxes become a thing of the past? We look at the best options to prevent our roads from irretrievable decay.

Everyone is excited about the cost savings of EVs. But who pays for our infrastructure once fuel taxes evaporate? Is an EV use tax next?

02/11/2021

Free cloud services let you get a business off the ground with little or no initial capital outlay and no monthly fees. There’s gotta be a catch. What are you missing that could sink your company?

Having your business data hosted on a payment-free cloud service is an attractive option. But are there free cloud risks? Indeed there are.

23/09/2021

If you haven't been harnessing the power of clickbait, your content may not be getting the readership it deserves. Don’t write another headline before you read this!

Clickbait is the one b2b technology marketing tip you must know about. Don't write another headline before you read this!

22/04/2021

A technology company’s leadership and culture tend to create different types of organizations. And those that survive long enough follow a natural maturity curve. What type of company do you work for?

Leadership and culture tend to create three types of tech company that follow a natural maturity curve with different goals, processes ...

30/03/2021

“Fail fast, fail often” has some serious problems that sabotage success. We identify the issues and suggest some corrections to the mindset.

"Fail fast, fail often" has some serious problems that sabotage success. We identify the issues and suggest some corrections to the mindset.

11/03/2021

George Hotz knows how to generate buzz. We look at his hit parade of controversial statements and bust some myths.

In the world of self-driving, George Hotz says some crazy, polarizing things. Here we try myth-busting George Hotz to see if he's right.

16/02/2021

Creating content to attract and engage prospects shouldn’t be guesswork. Here’s how to strategically map it to meet prospect needs depending on where they are in the buying cycle.

Creating content to attract and engage prospects shouldn't be guesswork. Here's how to strategically map it to the customer buying journey

12/02/2021

If you’re voting for Detroit over Silicon Valley, you’ll like this next update in the Apple vs GM race to AEVs.

New developments in the race for autonomous electric vehicles. Who'll get there first: Apple or GM? We discuss our guess.

25/01/2021

The new US president's plans are great news for automakers.

President Biden’s plans represent a huge win for US automakers and the EV investments they are currently making.

21/01/2021

Aren’t you dying to know what's that garbage at the end of half your emails? (Wouldn’t it be even better if you could help get rid of it?)

If you're tired of seeing &zwnj in your emails, this is just the article you need; especially if you're sending them to your customers!

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