Charlotte Davies - Search Strategist

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Charlotte Davies - Search Strategist

SEO & Google Ads Consultant helping thoughtful, independent SMEs grow visibility and trust in an AI-shaped world.

I help ambitious business owners to grow their traffic and sales through Search Engine Optimisation (SEO) and Paid Search (Google Ads/Bing Ads).

20/05/2026

After Google, Microsoft Bing is the second most used search engine in the world, with 100 million daily users, and a slowly growing market share. It also powers Yahoo, AOL, ChatGPT and Amazon Alexa.

All in all, that’s a big share of the market and means that Bing deserves your attention when it comes to SEO.

Generally speaking, much of what you do to optimise for Google will work for other search engines. But there are certain things you can do to specifically boost your Bing rankings. Find out what they are:

https://www.charlottedavies.com/search-engine-optimisation-for-bing/

13/05/2026

AI can be a great supportive tool for SEO and business decisions, and it proved its value in a recent strategy review I did for one client, a small fashion boutique.

The boutique's owner wanted to make sure they were making the right decisions when it came to purchasing for a new season. They had lots of data, but it was difficult to organise and obtain actionable results from it.

Find out how I used a combination of human knowledge and oversight with AI data processing to get useful, cost-effective results that helped this business owner develop a strategy and back up her instincts.

https://www.charlottedavies.com/using-ai-to-de-risk-seasonal-buying-for-a-fashion-boutique/

06/05/2026

May is National Walking Month and I'm reminiscing on some of the extremely challenging but incredibly rewarding long-distance hikes I've done over the last couple of years, including the Skye Trail (80 miles), the Isle of Arran (65 miles) and the West Highland Way (96 miles).

Walking, for me, is a great outlet where I can relax from work whilst also refreshing my creativity and sparking ideas.

I don't have any long-distance hikes planned this year but maybe I should think about it - where should I go next?

29/04/2026

If you’re a small business running your own Google Ads campaigns, you’ll want to make sure you’re doing things right.

Otherwise, you could end up wasting lots of money on ads that don’t perform well and don’t bring in leads.

When I take on a new client, it’s often someone who has been running ads for themselves for a little while. My first step in these cases is to review what’s been happening in the campaigns, and to identify improvements.

These are some of the things I most often have to correct: https://www.charlottedavies.com/google-ads-mistakes-costing-small-businesses-money/

22/04/2026

⭐⭐⭐⭐⭐
"Good communication, clear explanations, clear reports and, most importantly, great results!"
- Lewis Livingston

15/04/2026

If you're considering a DIY approach to Google Ads for the first time, perhaps the easiest way of doing that is through Performance Max.

This almost entirely-automated advertising option does all the hard work for you, including generating images and videos, and giving you visibility across a wide range of platforms.

Of course, with simplicity comes some cons, but if you want to dip your toe, this could be the way to go.

Read about the pros and cons of Performance Max ads, and how to get started:
https://www.charlottedavies.com/performance-max-guide-googles-easiest-ads/

08/04/2026

This month I've been taking exams.

I'm a Google Partner, which means I'm officially recognised by Google to run PPC ads on their platforms. And, to be properly recognised, I need to prove that I still know my stuff.

So last week, I renewed my membership by taking (and passing) one of several PPC exams throughout the year.

It's a commitment I make to my clients: reliable, compliant, and with up-to-date expertise.

01/04/2026

Shoppers are using Chat GPT, Gemini, Claude and other chatbots to enhance their shopping experience. From research to product recommendations, as an e-commerce business owner, showing up in these kinds of searches can give you a real advantage.

Find out how to increase your chances of a mention in Chatbot conversations:
https://www.charlottedavies.com/get-your-e-commerce-store-seen-ai-chatbots/

25/03/2026

SEO and PPC Tips to take away.

Did you know that I've got lots of free SEO and PPC downloads on my site? From a guide to acronyms and terms, to a basic audit checklist, these documents are designed to help small businesses with their SEO and digital advertising.

Get them for yourself: https://www.charlottedavies.com/downloads/

19/03/2026

Understand who uses your site and you can create a better experience for them, provide the right kind of products and services, and boost your SEO while you're at it. It's a win-win for you and your customers.

Learn how to find out more about your customer demographics in my latest guide:
https://www.charlottedavies.com/knowing-your-audience-demographics-and-seo/

11/03/2026

How often do you use AI Chatbots like Chat GPT, Claude or Gemini to find the answers to questions or discuss ideas?

🤖 Daily
🤖 Fairly regularly
🤖 Only occasionally
🤖 Never

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

https://www.charlottedavies.com/, https://www.google.com/partners/agency?id=8728695758

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