Kuno Creative

20/08/2026

Your CRM data is lying to you...or at least telling only part of the story.

A full pipeline isn't a lock on an accurate forecast. Misconfigured stages, broken attribution, stale records and inconsistent data can inflate pipeline value and erode trust in your numbers.

Today at Brand & Capture, we dive deep into the root causes of pipeline inaccuracy, including a five-area self-audit, and offer helpful steps RevOps teams can take to build more reliable revenue data.

Because accurate pipeline data means better decisions throughout your organization. READ >>>

Is your CRM data lying to you? This post reviews how data may actually hinder pipeline revenue accuracy and how RevOps can help you achieve truer metrics.

14/08/2026

Your rankings can hold steady while your organic traffic declines.

Why? Buyers are increasingly getting answers from AI Overviews and conversational search before (or *if*) they ever click a link. If your brand isn’t being mentioned or cited, you may be missing from the shortlist outright.

Earning these citations demands more than keyword placement: it means answering questions clearly and capably, making verifiable claims and even tapping into your omnichannel marketing strategy on platforms like YouTube, LinkedIn or Reddit.

Today at Brand & Capture, Annie Zelm dives deep into AI Overviews and how to put yourself and your brand in a position to succeed with the bots. READ >>

Appearing in AI Overviews or ChatGPT puts your brand in front of buyers before visiting a webpage. Here's how to structure content AI systems will cite.

06/08/2026

Only 7% of sales organizations hit 90% forecast accuracy or higher.

The gap usually isn't the CRM, but the difference between automation that follows a fixed rule and an AI agent adapting to changing conditions.

We asked Kuno RevOps Director May Johnson where she's seeing this play out with clients right now:

- A B2B manufacturer couldn't explain why deals stalled by industry, until we applied predictive scoring on their closed-won and closed-lost history.
- A client with highly customized pricing deployed a customer-facing AI agent by building in guardrails first. Now, any pricing question routes straight to a human.
- A surgical services company migrating to a new CRM structure built an AI assistant that guides reps at the point of data entry, so bad records never make it into the system in the first place.

In each case, we built the foundation before turning an agent loose. The technology only worked because the groundwork came first.

Today at Brand & Capture, we take a look at how agentic AI has moved RevOps from automation to intelligence. READ >>

Only 7% of sales orgs forecast pipeline accurately. See how AI agents help RevOps teams catch deal risk early and keep CRM data clean.

30/07/2026

A sharp ICP moves revenue on both sides of the funnel at once.

Marketing avoids chasing accounts that were never going to convert anyway. On the sales side, it means shorter sales cycles, because reps spend their time on the right accounts from the start. And across both, it means a forecast leadership can trust because the pipeline reflects your best customers.

Here’s how to build an ICP that holds up, then use AI-powered marketing to scale its impact.

Your ICP for AI-powered marketing determines what every tool targets and generates. Kuno Creative shows you how to get it right.

23/07/2026

When revenue problems show up, the first instinct is to blame sales. But the problem usually starts upstream.

Consider this: 82% of C-level executives believe their sales and marketing teams are in sync. 65% of the people on those teams say otherwise (Forrester).

The people arguing about lead quality and follow-up usually aren't the ones who can see the actual break. It happened earlier, in strategy, positioning and brand decisions made long before any sales call.

Our latest post at Brand & Capture covers the four symptoms of a marketing strategy gap, and the diagnostic questions that show you where to find your revenue problem. READ >>

Revenue problems get blamed on sales, but the break usually happens earlier. Here are four symptoms of a marketing strategy gap and how to spot yours.

16/07/2026

A manufacturing client of ours kept sending NPS surveys after every project, but got almost no responses. The problem wasn't the customers. It was the question. Here's what we track instead, and why.

Brand performance metrics connect how customers feel and act toward your brand toward real revenue outcomes. Here are some ones that predict growth.

14/07/2026

We are now hiring a Senior Revenue Operations Strategist to join our team!

A leading employee-owned branding, marketing, and sales agency and Diamond HubSpot partner, Kuno Creative is looking for a strategic and experienced Senior Revenue Operations Strategist to independently lead our most complex, enterprise-scale HubSpot engagements, from platform strategy and hands-on implementation through ongoing optimization, while managing a dedicated book of client accounts.

In this role, you will lead discovery, implementation planning, and technical delivery for HubSpot Enterprise engagements, including integrations with third-party systems such as NetSuite, SAP, Dialpad, and CallRail. You will act as a senior strategic advisor to clients' marketing, sales, and customer success leadership; design AI-powered workflows, agents, and automations within HubSpot, including Breeze Intelligence; leverage custom reporting to deliver predictive modeling, forecasting, and advanced insights; and develop repeatable frameworks, SOPs, playbooks, and documentation that build organizational capacity to scale.

The ideal candidate will have 6+ years of experience in Revenue Operations, Marketing/Sales Operations, or a related discipline, including experience managing enterprise-scale accounts; deep experience across the HubSpot ecosystem (Marketing Hub, Sales Hub, Service Hub, and Operations Hub) at the Enterprise tier; experience with call/dialer applications and ERP system integrations; a solid understanding of system architecture principles; current HubSpot certifications; and demonstrated experience mentoring team members and elevating technical capability across a team.

You will also contribute to Kuno's employee-owned growth culture by partnering with business development and account leadership to scope and solution enterprise engagements, providing coaching and technical guidance to the Revenue Operations team, sharing emerging RevOps technologies and industry best practices, and maintaining relevant HubSpot certifications as the platform continues to evolve.

Since you will be contributing to the growth of our employee-owned company right away, you will be fully vested on day one.

Benefits include:
- 100% remote, flexible work environment.
- Employee-owned company with annual profit-sharing.
- Generous benefits: healthcare, 401(k) with match, unlimited PTO, paid maternity and parental leave.
- Professional development through HubSpot Academy courses, advanced certifications, and ongoing training on new features, AI tools, and emerging platform capabilities.

This is a 100% remote position open to anyone authorized to work in the United States without sponsorship who is residing in the United States.

Learn more about the position and apply here:
https://tinyurl.com/mtnsksxh

09/07/2026

Brand storytelling is such a powerful tool because it does what information alone can't. It makes your audience feel something and trust you enough to take the next step.

Especially right now, with more information than we know what to do with instantly available, people are craving a human perspective. Search tools reward it too, favoring brands with a consistent voice and brand story over ones that sound like everyone else.

New blog post at Brand & Capture today on the good, the bad and the strategy behind brand storytelling for better marketing. READ >>

Forget generic content. Build a brand people remember, share and buy from, starting with storytelling fundamentals.

04/07/2026

Independence Day is a time to celebrate freedom and reflect on the opportunities it creates.

Today, we honor those who helped secure our nation's independence and those who continue to serve our country. Their courage, dedication and sacrifice make these opportunities possible.

From all of us at Kuno Creative, we wish you a safe and happy Fourth of July. 🇺🇸

12/06/2026

HubSpot can be pretty easy to learn, but with so many new and powerful features, from Workspaces to Hubs, RevOps enhancements and AI infused everywhere, it can feel daunting to bring your organization into the ecosystem. In this week's entry at Brand & Capture, Bridget Cunningham and Courtney Compton take a look at some best practices for HubSpot orientation and training to get people onboard -- and keep them there.

Struggling with HubSpot adoption? Here are five proven training strategies that promote user confidence, improve alignment and spur ROI.