Authentic Audience

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Authentic Audience Authentic Audience is a female-founded creative marketing agency built to elevate authentic brands.

We craft and execute high-impact advertising strategies that blend expert strategy, creative excellence, and powerful digital tools. Authentic Audience was founded by long-time yogi and marketing guru, Krista Lettko, in 2016. At that point, Krista had already worked for world renowned yoga celebrities and brands, helping to grow their followings and drive sales. Krista imagined a full-service agen

cy that would show other yoga and wellness entrepreneurs, at all levels of success, how to take marketing seriously and take advantage of the huge market potential at their fingertips. Clay Ripma, Krista's husband, who has a background in digital marketing for tech companies in Silicon Valley, joined Krista full-time in 2017, and together they have exploded Authentic Audience into a first class agency on the cutting edge of modern marketing techniques. Around the world, our clients trust us to provide real value and real results, with data driven solutions and proven ROI.

Wait… is this play about us?
22/05/2026

Wait… is this play about us?

For starters: THE FU*K?
14/05/2026

For starters: THE FU*K?

A littleee client appreciation post because getting to work with founders like this genuinely reminds us why we do what ...
12/05/2026

A littleee client appreciation post because getting to work with founders like this genuinely reminds us why we do what we do.

One thing we’ll always care about at AA is building alongside brands that feel thoughtful, intentional, and deeply connected to what they’re creating. And .events embodies that completely!

We feel really lucky to play even a small role behind the scenes of brands we genuinely admire.

Comment PAID if you’re ready to join the roster.🤍

Need to give your sales skills some extra love? Head over to for info on a FREE sales masterclass!
05/05/2026

Need to give your sales skills some extra love? Head over to for info on a FREE sales masterclass!

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01/05/2026

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We are living through one of the biggest shifts in technology and human behavior we will probably see in our lifetime.AI...
28/04/2026

We are living through one of the biggest shifts in technology and human behavior we will probably see in our lifetime.

AI is changing how people work, build, communicate, hire, create, and grow. The real opportunity is learning how to build support around the way you actually think and work.

A small team of AI support systems that understand your tone, your business, your standards, your priorities, your offers, your clients, and your capacity.

That is where this gets exciting… Comment AI to grab your ticket!

If you don’t wanna know, you don’t have to. 😘
25/04/2026

If you don’t wanna know, you don’t have to. 😘

Ever wonder where your dollars go when you hire the AA team?Well… this is it. Yes. That’s every piece of your campaign b...
10/04/2026

Ever wonder where your dollars go when you hire the AA team?

Well… this is it. Yes. That’s every piece of your campaign being build, reviewed, and optimized by a real team.

Comment PAID to get in touch.

Thank you for your consideration. 🥂
07/04/2026

Thank you for your consideration. 🥂

Something’s been in the works… 🤭
01/04/2026

Something’s been in the works… 🤭

Giggling and kicking our feet… What’s yours?
31/03/2026

Giggling and kicking our feet… What’s yours?

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