Authentic Audience

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Authentic Audience Authentic Audience is a female-founded creative marketing agency built to elevate authentic brands.

We craft and execute high-impact advertising strategies that blend expert strategy, creative excellence, and powerful digital tools. Authentic Audience was founded by long-time yogi and marketing guru, Krista Lettko, in 2016. At that point, Krista had already worked for world renowned yoga celebrities and brands, helping to grow their followings and drive sales. Krista imagined a full-service agency that would show other yoga and wellness entrepreneurs, at all levels of success, how to take marketing seriously and take advantage of the huge market potential at their fingertips. Clay Ripma, Krista's husband, who has a background in digital marketing for tech companies in Silicon Valley, joined Krista full-time in 2017, and together they have exploded Authentic Audience into a first class agency on the cutting edge of modern marketing techniques. Around the world, our clients trust us to provide real value and real results, with data driven solutions and proven ROI.

Preparing for war (the end or Q3).
26/08/2026

Preparing for war (the end or Q3).

The 👏 system 👏 is 👏 the 👏 business!👏
11/08/2026

The 👏 system 👏 is 👏 the 👏 business!👏

Mood because we’re already a month into Q3.
05/08/2026

Mood because we’re already a month into Q3.

BRB we’re gonna have a quick team frolick! 🤸‍♀️🐞
22/07/2026

BRB we’re gonna have a quick team frolick! 🤸‍♀️🐞

And if you’re working from the beach or pool, can we join? 🤞
20/07/2026

And if you’re working from the beach or pool, can we join? 🤞

TGIF. 💁‍♀️
17/07/2026

TGIF. 💁‍♀️

There we said it, okay!?
16/07/2026

There we said it, okay!?

Anddd we’ve always said that.
01/07/2026

Anddd we’ve always said that.

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