SEO Butler

22/11/2022

Our Black Friday sale is officially here. It's our biggest sale of the year (we have a few small ones towards the end of the year as well).

Make this one count:

Citations - 20% Off
Coupon Code: ERBF-CI

Content Order under $500 - 10% Off
Coupon Code: ERBF-CTS

Content Order over $500 - 20% Off
Coupon Code: ERBF-CT

Signals - 30% Off
Coupon Code: ERBF-SS

Social Signals - 30% Off
Coupon Code: ERBF-SS

Guest Posts - 10% Off
Coupon Code: ERBF-GP

Coupon codes expire midnight on Cyber Monday, November 28th, 2022.

03/02/2021

Is the day nearly here where you no longer have to rely on human writers to create your SEO and digital marketing content?

If the Twitterverse is anything to go by, then the answer appears to be a resounding yes...

OpenAI (co-founded by Elon Musk) recently created a huge stir with the private beta release of its next level Natural Language Generation model, GPT-3.

Journalists from The New York Times and Wired moaned about potentially being put out to pasture by a machine...

And it's not just writers that are on the chopping block...

If the hype is to be believed - lawyers, coders — even doctors — might soon be a few keystrokes away from obsolescence.

But is GPT-3 really the gamechanger it's made out to be?

Our team took a deep dive into what GPT-3 means for SEOs and digital marketers NOW and where it could be headed in the future, including:

🔥 Will AI like GPT-3 replace the skills of human writers and editors — or augment them?
🔥 What are the dangers of AI and GPT-3 — both to users and the planet?
🔥 Interviews with SEOs like Steve Toth of SEO Notebook as well as NLP and NLG developers about what the technology can do now and where it's headed...

Whether you're delighted (or terrified) by the possibilities of AI and GPT-3, there's no doubt it will have a substantial impact on how SEOs and digital marketers create content going forward...

Don't pass up this opportunity to get yourself up to speed with an article as entertaining as it is value-packed...

OpenAI's Natural Language Generation model, GPT-3 has led many to predict that human writers are becoming obsolete. But are they?

21/01/2021

Given that Google just posted over $46bn in revenue in the third quarter of 2020 — their best quarterly results ever — it's hard to argue that the search and advertising giant had a tough year.

But despite such astronomical income numbers, 2020 exposed potential cracks in Google's continuing worldwide dominance in search.

We've explored the legal and regulatory challenges Google faces at length on the SEOButler blog, and another new antitrust lawsuit focusing on Google's advertising business was just announced.

But what if Google's biggest challenge comes not from government intervention but rather competition from one of its biggest customers?

In this week's article, we take a closer look at the rumors and speculation surrounding Apple developing a search engine to replace Google on all its devices.

With its devoted customer base and thriving digital ecosystem, Apple is uniquely positioned to disrupt Google's stranglehold on search...

Find out why you might have to include Cupertino on your SEO roadmap before too long...

Rumors of Apple developing their own search engine to replace Google on its devices are picking up steam. Can Apple compete with Google?

15/01/2021

The newsletter revolution taking the content world by storm.

Single operator newsletters are fast becoming one of the best ways to consume information online.

They're also becoming a lucrative business...

Subscription newsletter publisher Substack now has over 100k paying users — and 90% of subscription revenue goes directly to newsletter creators.

Our team just released a handpicked list of the 10 best single-operator newsletters for marketers and entrepreneurs, including:

🔥 Bleeding edge growth hacks from top SEOs
🔥 Inside the mind of a successful VC
🔥 Technology and its impact on society (Trust me, it's more fun than it sounds)

Read all about it!

If you're not already on top of the hottest trend in content, you will be after your check out this post.

Single operator newsletters have become one of the best sources of information online, thanks to an entertaining mix of fact and opinion. %

15/01/2021

If you're a digital marketing agency owner, you already know that customer churn is a killer...

Research has shown that the average lead generation client churns after three months and that average churn rate for agencies is 66%!

It's highly probable that in that first few months before the client churns, you perform the valuable service of setting up software and systems to help your customer meet their goals...

And that they'll continue using that software long after they've churned.

What if there were a way to monetize your expertise in selecting and deploying software for clients?

And not just on a one-time basis - but with monthly recurring revenue?

The answer could be for your brand to become the software your clients - for everything from CRM to marketing automation...

Click the link below to learn about the white-label SaaS solution that can help you do just that.

Don't just set up software for your digital marketing agency's clients. Monetize your expertise by becoming the software provider yourself.

Don't just set up software for your digital marketing agency's clients. Monetize your expertise by becoming the software provider yourself.

12/01/2021

It seems fitting that an SEO tool named Keyword Cupid instantly won our hearts...

Used properly, Keyword Cupid shaves hours off your keyword research and fires an arrow straight into the heart of your site structure and content creation challenges.

Keyword Cupid is fresh out of beta...

And it's already the belle of the ball.

The science of it all honestly went way beyond me, so I asked one of the founders to help us explain how it works and why its so amazing...

Corny cupid references aside, this is a powerful SEO tool that you owe it to yourself to check out.

Keyword Cupid helps you find the hidden relationships behind keywords. Structure your site and create content based on how Google sees things.

06/01/2021

If 2020 taught us anything, it’s that the future is impossible to predict.

But we asked 24 of the top minds in SEO to gaze into their crystal balls and anticipate where the choppy seas of SEO might land us in 2021.

What they came back with is less about trying to read Google’s palm and more about actionable steps you can take right now to reach your SEO goals in 2021.

2021’s SEO expert roundup also brings a heavier emphasis on CRO than in previous years…

After all, what good is traffic if it doesn’t convert?

Here’s what some of the best and brightest SEOs have to say...

24 top SEOs like Matt Diggity, Kyle Roof, Matthew Woodward, Ryan Stewart, and Nathan Gotch share their most actionable SEO tips for 2021

16/10/2020

Let's face it, most content created primarily for SEO purposes is boring AF.

One of the big reasons for this is that the writer doesn't take into consideration the sophistication and intent of the audience they're writing for.

If you're writing affiliate content for "Best Pool Cue," do you really need to spend 5 paragraphs explaining what a pool cue is for?

Of course not, anyone searching for "Best Pool Cue" is well aware that it's a stick to hit a ball with.

Studies show that you only have 10 seconds to capture the attention of a visitor to your site before they bounce...

Writing long, boring introductions telling your target audience obvious information that they already know is a surefire way to kill engagement and conversions.

In this guide, we'll show you how to write web copy that sells, backed up with case studies that show real results.

There's even an Affiliate Product Review template to make writing riveting reviews easier than ever.

If you're creating any kind of online content, you can't afford to miss this guide.

There's a big difference between regular web content and web copy that sells. Triple your conversions by following this guide.

16/10/2020

Internal linking is one of the few aspects of SEO that you have complete control over.

It can also have a significant impact on your rankings.

Learn how to get it right!

Internal linking is one of the only major SEO ranking factors you have 100% control over. Don't miss out on the opportunity to do it right.

05/10/2020

Google, Facebook, Amazon, and Apple are facing more scrutiny and criticism from the public and government than ever before.

Over two thirds of Americans want to see the Big 4 tech giants broken up into smaller companies...

And US Attorney General William Barr has vowed to file an antitrust lawsuit against Google before election day — just over a month away.

In "The End of Google?" we examine the current threats to Google's dominance in search and digital advertising, including:

Pending lawsuits and legislation in the US
Privacy regulations and taxation in the UK and Europe
Is one of Google's biggest customers about to become a major competitor in search?

I'm not trying to bite the hand that feeds us...

But you owe it to yourself to get caught up on the challenges that Google faces in holding onto its monopoly in search...

Google is facing more threats to its dominance in search and advertising than any other time in its history. Government in the US and Europe are increasingly challenging what they see to be a monopoly - a move that is increasingly popular with the public. And is Apple, one of Google's biggest custom...

15/09/2020

It happens to all of us eventually...

Whether you write your own articles, brief freelancers, or get SEOButler's ace team of US and UK-based writers to create your content, when it comes to generating ideas, you inevitably hit a brick wall.

Believe me, I know the pain of staring at a blank white Google Doc or an empty "Topics" column in a keyword research spreadsheet.

That's why I asked Sean, our editor-in-chief, to share his favorite tools for smashing creative logjams when they unavoidably occur.

Discover:

- Creative ways to use SEO heavy hitters like Ahrefs and Surfer to generate ideas for new content
- A host of free tools that harness Google search data in powerful ways
- Inspiration from curated content platforms — from the latest and best in digital marketing to the advertising greats of the past
And much more...

It's all right here, so next time writer's block hits you hard, you know where to turn...

Call it writer's block or lack of inspiration, but everyone runs out of content ideas eventually. Here's the 8 best tools for smashing creative logjams.

20/08/2020

We all put so much time and effort into ranking our websites...

Often, we focus on off-page SEO through link building or guest posts.

But if you aren't paying attention to on-page SEO, you're missing out on a golden opportunity to move the needle.

This guide lays out precisely what you need to do to improve your technical processes for on-page SEO:

As an added bonus, there's even a custom-made technical SEO checklist that you can download and use to give your website a thorough check-up.

I put the SEOButler website through its paces and definitely found areas for improvement...

I bet you'll find the same.

On-page SEO is crucial for ranking your website. Here's a cheat sheet with examples covering all the elements you need — with a free downloadable checklist.