Louise McDonnell - Sellonsocial.media (2026)

29/05/2026

Here’s one of my builds from the Lego Serious Play training course I recently completed.

I was genuinely surprised by the power of it.

There is something very freeing about speaking about yourself through metaphors and using a model you have built to explore your thoughts, ideas and experiences in a different way.

This is my tower, with me and my superpower in it.

I used the eyes because it occurred to me that so much of what I do is help people see things differently, especially when it comes to their marketing.

And when people see things differently, everything can shift.

They feel clearer. They feel more confident. They feel more empowered to grow.

I’m now a Certified Lego Serious Play facilitator and I’ll be incorporating this powerful methodology into my workshops.

Absolutely powerful stuff.

Thanks so much Miriam O Donoghue for an amazing 2 days. i highly recommend. 👌

29/05/2026

Want to use video more… but every time you start, you get stuck?

🤔 Not sure what to say
😬 Don’t like how you look or sound
😩 Spend more time editing than actually creating

My friend Michelle Kopper (The Inspired Voice with Michelle Kopper) gets it.

That’s why she created the Video Boost Blueprint, a 3-step framework that helps you show up with more clarity, presence, and ease so your audience can see, hear, and connect with the real you.

You’ll get eight 2-minute trainings and the complete guidebook to help you make clear, consistent, videos..fast.

Grab the Video Boost Blueprint while it’s free! (Link in comments 👇)

27/05/2026

Does your mind go completely blank the second you hit record? 😅

You’re not alone.

In this clip from my latest podcast episode, Michelle Kopper () shares a simple technique called “record and release” to help you stop overthinking and feel more natural on video.

Such a good reminder that confidence doesn’t come before action.

🎧 Full episode is now live on all leading podcast platforms and on my YouTube channel. Links in comments.

25/05/2026

Here are some ideas to spark ideas for storytelling…. (if you need help transforming your stories and ideas into impactful social media posts, check out SellOn.Social)

💃 World Lindy Hop Day (May 26)
Usually celebrated by dance schools, performers, or businesses sharing stories around dance, culture, creativity, and community. It could even be a nice chance to spotlight a team member who loves dancing or brings great energy to the business.

😅 Nothing to Fear Day (May 27)
Some of the best-performing posts online start with someone admitting what they were scared to do. Showing your face. Raising prices. Starting before you feel ready. Vulnerability usually outperforms polish.

🥗World Digestive Health Day (May 29)
Usually used by nutritionists, wellness brands, and health professionals sharing gut health tips, healthy recipes, food alternatives, or digestion myths. Educational carousel posts and “5 things I avoid” style content tend to perform well because people save and share them.

🎨National Creativity Day (May 30)
Often centered around personal stories, quitting journeys, health awareness, and lifestyle changes. Before-and-after stories and honest reflections tend to spark the most conversation.

🚭 World No To***co Day (May 31)
Often centered around personal stories, quitting journeys, health awareness, and lifestyle changes. Before-and-after stories and honest reflections tend to spark the most conversation.

*************************

We are so proud of Claire Kingston (Limitless Life Coaching ) , a member of our community, for receiving her “One to Watch” award in the Emerging Business category at the Network Ireland Kerry awards. 👏

Claire has worked so hard on her business over the last 12 months.

She has alignment in her marketing, she is very clear on her offering, and her business is flourishing as a result.

Bravo Claire - you not only are thriving in business, you’re making a real difference in the lives of the people you touch.

That’s the power of aligned marketing.

When your marketing is aligned, your content connects better, your message becomes clearer, people understand the value of what you do and you have a system for generating leads.

That’s exactly what SellOn.Social helps you do.

It’s an AI-powered platform built on the exact methods I have used with clients for over 17 years. It extracts the exact information needed to create a marketing system which has depth and impact and 100% tailored to the business.

It creates sales pages, lead generation systems, email sequences, buyer personas, and social media content designed to connect with the right audience.

Unlike generic AI tools, SellOn.Social doesn’t just generate more content.

It is designed to use a business’s unique information consistently across every stage of the marketing process to create communication that feels authentic, aligned, and strategically connected across every touchpoint.

Just log in, answer some questions, and let it do the heavy lifting. (link in comments 👇)

18/05/2026

Coming up with content every week can feel exhausting.

That’s exactly why we add special days and awareness events to SellOn.Social. The idea is to spark content ideas through stories, advice, insights, or relevant testimonials.

The platform is designed to help you share your unique stories in the type of format that’s performing really well on social media right now.

You don’t actually need to post on the exact day itself either. Phrases like “this week we celebrated…” or “recently we celebrated…” work perfectly well.

Here are 5 ideas from this week’s calendar to help you get started.

🍞 World Baking Day (May 17)
Perfect for cafés, bakers, nutritionists, and food brands to share recipes, baking tips, favourite ingredients, or common mistakes people make. Helpful, practical posts tend to drive saves, shares, and comments. Even non-food businesses could share their own “recipe” for success, productivity, or confidence.

🏛 International Museum Day (May 18)
Great for tourism, hospitality, cafés, and local businesses to highlight nearby museums, hidden gems, or underrated local spots. Personal recommendations usually feel more engaging than generic travel content.

🐝 World Bee Day (May 20)
A great opportunity to share a story about the small moments, relationships, or acts of support that ended up making a bigger impact on your business than you expected. This story-led content work because they remind people that growth is usually built gradually, not overnight.

🩵 World Autoimmune/Autoinflammatory Arthritis Day (May 20)
This day can inspire meaningful content for healthcare professionals, wellness brands, employers, and anyone supporting people with chronic illness.

🌍 World Day for Cultural Diversity (May 21)
A good opportunity for businesses to share cultural stories, traditions, experiences, or lessons from their community or clients. Personal stories and different perspectives often encourage conversation and engagement.

***************************

Why More Content Isn’t Always the Answer

Many businesses are posting consistently but still struggling to generate enquiries, nurture leads, and convert attention into paying customers.

This is where many businesses get stuck.

They start using ChatGPT to create more posts, more captions, more emails, and more content. But on its own, AI cannot fix a weak offer. It cannot fix unclear messaging.

And it cannot build a lead generation system around an unclear offer.

As a result, businesses often end up producing more noise instead of creating real momentum.

Until your offer, marketing communications, and lead generation system are aligned, growth will always feel harder than it should.

That’s exactly why I created SellOn.Social.

It’s an AI-powered social selling system designed to help coaches, consultants, and service providers:

✔ Clarify their positioning and offer
✔ Improve their marketing communications
✔ Build lead generation assets
✔ Create persuasive content
✔ Develop a complete social sales funnel

It’s also very different from simply using ChatGPT because the platform stores and reuses your stories, messaging, positioning, and offers across the full system so everything works together strategically.

Instead of creating disconnected pieces of content, SellOn.Social helps you build a complete social selling system designed to support visibility, lead generation, nurturing, and conversions.

The businesses getting the best results right now are not the ones producing the most content. They are the ones with the clearest message and the strongest system behind it.

You can join for as little as $54 per month, and there’s no contract.

Click the link in comments for the pricing and details. 👇

I’ll also be hosting a live Q&A on Friday 22nd May at 9 am ET/2 pm BST exclusively for free trial members and paying members.

I'd love to see you there!

12/05/2026

I call them the “smoke coming out your ears” moments.

The moments where you’re thinking so hard about your business that your brain never properly switches off.

You’re trying to figure out what needs to change, while also dealing with the day-to-day running of everything.

It happens to every business owner at some stage.

Very few coaches or service providers start out with an offer, message or business model that never evolves.

Sometimes your business just needs a reset.

And getting clear on your marketing messaging will help.

Working through those “smoke coming out your ears” moments often leads to the kind of clarity that brings in more clients and higher profits.

That’s exactly what I’ll be talking about in my live masterclass on Wednesday, 13th May at 3 PM ET / 8 PM BST.

👉 How to Use Social Media to Consistently Attract New Clients

Registration link in comments.

11/05/2026

Sometimes the hardest part of posting is not knowing where to start… but this week, there are 18 special days on the platform to help spark ideas. These are just 5 we’ve handpicked to get you started.

🧠 World Ego Awareness Day (May 11)
You could talk about a mistake that helped you grow, something you had to let go of, or a moment that changed your perspective. Honest, reflective posts tend to connect far more than trying to appear perfect.

👩‍⚕️ International Nurses Day (May 12)
Healthcare businesses can share meaningful stories or experiences, while others could highlight someone in their own world who goes above and beyond quietly. Personal appreciation posts tend to resonate most here.

🫓 International Hummus Day (May 13)
Perfect for recipes, food tips, or behind-the-scenes moments. Even a simple “what’s your go-to snack?” can spark engagement.

🧠 Mental Health Awareness Week (May 14)
Talk about balance, boundaries, and avoiding burnout. Honest, practical posts tend to stand out more than generic advice.

👨‍👩‍👧 International Day of Families (May 15)
Share the people behind the business. You could talk about why you started, who supports you, or how family influences the work you do. Story-led posts with a personal angle usually perform well here.

Sometimes one simple post is all it takes to start a conversation, build trust, or remind people what your business is really about.

***************************

We’re two days out from my free Masterclass, and one theme keeps coming up: business owners are time poor and tired of spending hours on social media without seeing revenue.

Some feel ignored online. Others constantly second guess themselves. The common theme? Too much time spent marketing with little return.

That’s exactly what I’ll cover in my free 60-minute session:
How to Use Social Media to Consistently Attract New Clients

🗓 Wednesday, May 13th
🕒 3PM ET / 8PM Dublin & London

You’ll learn how to:
✅ Create predictable client flow
✅ Fix time leaks in your marketing
✅ Use AI strategically to support revenue
✅ Turn visibility into sales

👉 Save your free seat now! (link in comments)

08/05/2026

Stop waiting for the "perfect" time to show up online. Whether you are finishing a website or transitioning careers, building a warm audience and growing awareness takes time.

Only 1.5% of LinkedIn users are actually creating content. Don't be one of the many experienced professionals looking in from the outside with stories left untold. Start now so your audience is ready to take action when you are.

Thank you so much Roberta Rechena for inviting me to your podcast. It was a pleasure to chat with you and I really enjoyed our conversation.

If you’d like to hear the full episode, I’d definitely recommend giving it a listen.

Also, I’ll be diving deeper into these strategies in my free live masterclass next week:

How to Use Social Media to Consistently Attract New Clients
📅 May 13th
🕒 3PM New York / 8PM Dublin & London

I’ll show you:
✅ Why your content may not be converting into enquiries
✅ How to create content that leads to client conversations
✅ How to use AI to make your marketing easier and more consistent

Live attendees a personalised social media report (valued at $199)

Registration link in the comments 👇

07/05/2026

This is how you know your marketing (including social media) isn't working (or could be more impactful) for your business....(Sign up link in comments or DM me if you can't find it!)

05/05/2026

Are you showing up on social media… but not getting consistent enquiries?

Or have you started to wonder if it’s even worth the time? I see this a lot.

People are putting in the effort and posting regularly. But it’s not leading anywhere predictable.

Or they’ve stopped altogether because it feels like a dead end.
That’s exactly what I’m covering in a free live masterclass next week.

How to Use Social Media to Consistently Attract New Clients

🗓 Wednesday, May 13th
🕒 3PM ET / 8PM Dublin & London

On the session, I’ll walk you through:

✅ What’s stopping your visibility from turning into enquiries
✅ The structure that turns your content into real client conversations
✅ How to use AI in a way that supports your marketing without adding more work.

This is about making your social media work properly. So it leads somewhere.

With a system, you can turn your social media time into consistent revenue.

I’ve been working with businesses for 17 years to help them do exactly that.

As a bonus, I’ll also be giving live attendees a personalised social media report (valued at $199).

Sign up here: https://www.sellonsocialmedia.academy/FreeMasterclass

27/04/2026

This Week’s Content Ideas

Looking for some inspiration for social media content this week? There are 14 special days on the platform, but here are 6 we’ve handpicked to spark some ideas.

🎨 International Design Day (April 27)
Businesses with interesting buildings can talk about them. Anyone offering design services can share insights or their origin story and why they love what they do.

⚠️ World Day for Safety and Health at Work (April 29)
Share timely health and safety advice. For example, an agri consultant could share seasonal tips for farmers, or a business owner could talk about avoiding burnout.

🦮 International Guide Dog Day (April 29)
A good opportunity to recognise guide dogs and the role they play. You could share a post raising awareness, a story, or highlight a charity you’ve supported in the past.

🌼 May Day (May 1)
Perfect for talking about growth, fresh starts, or what you’re focusing on right now in your business.

🐟 World Tuna Day (May 2)
Dietitians can share nutrition advice. Restaurants can showcase dishes or specials. A nice opportunity to tie into food, health, or simple tips.

📰 World Press Freedom Day (May 3)
A good opportunity to recognise journalists in your industry who are doing great work. You could highlight someone whose content you respect or trust.

If you’re not sure how to turn any of these into a post, this is exactly what SellOn.Social is designed for.

Pick one idea, answer a few short questions, and it will create a post for you, written in your voice and ready to publish.

**************

This week, we’re spotlighting Avril, who shared her origin story on social media and couldn’t believe what happened next.

Avril used SellOn.Social to create and share her story. Even though she has fewer than 500 followers on her page, that one post reached over 24,000 people.

But it didn’t stop there.

A regional newspaper saw her story and contacted her directly. They featured her in an article, bringing even more visibility and credibility to her business.

This is what happens when you connect emotionally by sharing a real, authentic story.

It spreads. It gets noticed. And it opens doors you didn’t expect.

This is how your content starts turning into enquiries, opportunities, and customers.

It’s not about posting more often or chasing followers. It’s about saying the right thing, in the right way.

You can use SellOn.Social to do this for you too... you can:
- Create your origin story (on the home page, click, "Get Started".)
- Clarify your messaging with your Strategic Brand Blueprint
- Generate 30 days of content designed to get seen and start conversations

👉 Try it now (link in comments)

Louise McDonnell - Sellonsocial.media

29/05/2026

29/05/2026

27/05/2026

25/05/2026

18/05/2026

12/05/2026

11/05/2026

08/05/2026

07/05/2026

05/05/2026

27/04/2026

Address

Website

Alerts

Contact The Business

Shortcuts

Share